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Franchising/Steps to Creating a Franchise

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Question
Where is the best place to go to get information on how to create a Franchise?

Answer
Dear Terry:
Thank you for your question.

You need to first determine if your business is franchisable by considering the following: Is there a wide market for your concept? Do you have a point of differentiation? Is the concept duplicable? Is your concept saleable? You'll need to assure that your prototype is a real-life example of the possibilities of your business. While many companies will begin franchising before their trademark is fully registered, you will certainly want to have at least begun the process.  You will need the written procedures (“an Operations Manual”) that memorialize your methods and will become your textbook for training new franchisees. You will also need to develop the marketing tools that will help you sell your franchise opportunity.  And, of course, you will need to hire an attorney to draft your Franchise Disclosure Document.

As you might imagine there a number of organizations, websites and publications dedicated to franchising. Some of the best include Franchise Times, Entrepreneur.com and the International Franchise Association. I would also be happy to send you a free educational video on franchising; simply go to our website www.ifranchisegroup.com and follow the links.

Franchising

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Mark Siebert

Expertise

How do you determine if a business is franchisable? What must a company do in order to franchise? Is the current economic client conducive to franchising? How fast do franchise companies usually grow? What types of businesses are best suited for franchising? What are the franchise growth industries? Should I license my business? How do I expand my business? Looking for a Business Consultant? What is included in an Operations Manual?

Experience

I have worked with hundreds of franchisors, from start-up operations to corporate giants. A franchise consultant since 1985, I founded the iFranchise Group in 1999 as an organization dedicated to developing long-term relationships with successful franchisor clientele. I am considered an expert in evaluating companies for franchisability and structuring franchise programs. I have personally assisted over 30 Fortune 1000 companies and over 200 start-up franchisors. I am frequently called upon as an expert witness in franchise-related cases, and am widely quoted in the business press. I am a regular columnist for Franchise Times and Entrepreneur.com.

Organizations
International Franchise Association; Canadian Franchise Association

Publications
Franchise Times (monthly column) Entrepreneur.com (monthly column)

Education/Credentials
Northern Illinois University

Awards and Honors
Franchise Times 20 to Watch (2002) International Franchise Association Member Recruitment Award (multiple years) AAFD Supporting Member of the Year; Top Quality Franchising Chairman's Award

Past/Present Clients
Massage Envy; GarageTek; i9 Sports; Milio's Sandwiches; Andy's Frozen Custard; EVOS; Capriotti's Sandwich Shop; Perkins; Ace Hardware Japan; Praxair; Auntie Anne's

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