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Dear Mr Libava,

There are franchise consultanting companies out there who have a system whereby they match potential franchisees with franchisors based on the promise of an understanding of ones personality, business style, preferences etc.

Do you feel this is a reliable method to go about the selection for franchise ownership. Of course the right tool in the right hands makes all the difference, but any note of caution?


Lots of caution, and here's why:

1. These brokers (consultants) only work with franchisors who will pay them-so you're not getting access to all franchisors and their unique concepts.

2. $20,000 commissions...that's right, brokers get paid BIG money for making a successful "match" which tends to preclude for the most part, the "I'm here to help you buy the right franchise" type of marketing logic that they tend to spout.


There are some excellent brokers who I like and trust. If you decide to work with a broker to help you find a franchise, get references and do a Google search of them.



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Joel Libava


If you are thinking about getting into franchising, and want to learn all you can, I'll be happy to answer general questions on franchising; From how to find the right one, to how to do the proper research, and how to protect yourself from scams. I only offer straightforward franchise advice. I'm not going to try to sell you anything. I've written well over 1,500 articles on franchise ownership. Other places that my articles on franchising can be found include Small Business Trends, and
Please check out my guaranteed franchise ownership advisory services.


Cleveland, Ohio based franchise ownership advisor, and the author of "Become A Franchise Owner! (Wiley Publishing) I specialize in teaching people how to find, research, and buy a franchise-safely.

Book- Become A Franchise Owner! (Wiley Publishing) eBook- The essential Steps To Researching A Franchise eBook- How To Carefully Select And Properly research A Franchise The Franchise The New York Times The Huffington Post Corpnet Small Business Trends Open Small Biz Spin Sucks

Brush High School Cleveland State University OSBT

Awards and Honors
Awesome Judge Award- 2011-2013, Small Business Influencer Awards Numerous awards for The Franchise King Blog

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