You are here:
- Home
- Business
- Small Business
- Franchising
- need to ask
Franchising/need to ask
Advertisement
Question
whats the difference between importing & franchising in a specific brand?
for instance ( whats the difference between importing kitkat choclate & have kitkat choclate franchise )
this point scatter me want you to explain it further more
thanks
Importing is a method of distribution where you are a middleman, and buy products from the manufacturer.
THEY have the brand already, you just send it to retailers.
In Franchising you are BUYING the brand up-front.
Customers go directly to you to buy products and services for retail. You invest your money in the brand, and the brand helps you with marketing, and distribution.
Joel/
Related Articles
Answers by Expert:
Joel Libava
Expertise
If you are thinking about getting into franchising, and want to learn all you can, I'll be happy to answer general questions on franchising; From how to find the right one, to how to do the proper research, and how to protect yourself from scams. I only offer straightforward franchise advice. I'm not going to try to sell you anything. I've written well over 1,000 articles on franchise ownership.
Experience
Cleveland, Ohio based franchise consultant, expert, and popular (sometimes unpopular!) franchise industry blogger. I'll be happy to answer questions related to the business model of franchising! I'm also writing a new book on becoming a franchise owner. (Fall 2011, John Wiley & Sons, Publisher.)
Publications
The Franchise King.com
SBA.gov
Small Business Trends
Open Forum.com
AllBusiness.com
The Franchise Blog4 Vets.com
Small Biz Daily.com
Spin Sucks.com
Education/Credentials
Brush High School
Cleveland State University
©2012 About.com, a part of The New York Times Company. All rights reserved.