AboutJames E. Dion Expertise Most questions about trends in specialty retail, how customers are changing both in the US and Europe. Demographics for all countries as they relate to retail trends and issues. Store Operations, Buying and Merchandising.
Experience
Past/Present clients Microsoft, Harley-Davidson, Ritz-Carlton, Hummer, Ace Hardware, Coleman Spas, Aldo, Intel, Dell, Safeway, New Balance, IBM, Kodak, Bata International, Nortel Networks, Honey Baked Ham Co., Man Alive, Highsmith
B.S Chicago State University
M.S. Chicago State University
PhD (abd) Illinois Institute of Technology
Expert: James E. Dion Date: 2/6/2008 Subject: Clothing retail markups
Question I am looking into creating a clothing label which focuses on luxury mens dress shirts. I will be using a standard 2.6 markup or 60% margin. So if I am getting the shirt landed for $74, is a price around $190 retail on my website a good price for my end? Also if I ever thought of wholesaling, would I have to wholesale the shirt at 2.5 x as well or is wholesaling a diff topic. What is the avg markup or margin for this area of clothing. Thank you for your time.
Answer Terry, A better question would be, why would someone pay you $190 for the shirt? Is it a name brand? what is the reason for the price? Wholesale is a different area and you would have to make at least 30% and the retailer at least 50%. But again, cost is cost, retail is retail, it is all academic without a compelling reason to buy.
