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About James E. Dion
Expertise
Most questions about trends in specialty retail, how customers are changing both in the US and Europe. Demographics for all countries as they relate to retail trends and issues. Store Operations, Buying and Merchandising.
Experience
Past/Present clients
Microsoft, Harley-Davidson, Ritz-Carlton, Hummer, Ace Hardware, Coleman Spas, Aldo, Intel, Dell, Safeway, New Balance, IBM, Kodak, Bata International, Nortel Networks, Honey Baked Ham Co., Man Alive, Highsmith
B.S Chicago State University
M.S. Chicago State University
PhD (abd) Illinois Institute of Technology
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You are here: Experts > Industry > Retail Industry > General Retail Business Issues > specialty t-shirts
Expert: James E. Dion - 11/6/2009
Question
Hi James,
I, along with my mom and sister, are interested in designing and selling specialty t-shirts. One of the designs we created is in Michael Jackson's likeness. His name, as well as his title song, "Bad" is in the design. Would it be illegal to sell t-shirts with his likness on them; although, he is deceased? Thank you
Lisa
Answer
Lisa,
Yes, it would be illegal for you to sell any item with the likeness of any person living or dead without their permission (there are some exceptions such as politicians!). You could get what are called licensing rights from the Jackson family to use his image and you would have to pay them a percentage or fixed amount on each one you sold. You may be better off with designs that are not linked to celebrities as it will cost you quite a bit of money to buy the rights to use their likeness or name. Good luck!
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