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About James E. Dion
Expertise
Most questions about trends in specialty retail, how customers are changing both in the US and Europe. Demographics for all countries as they relate to retail trends and issues. Store Operations, Buying and Merchandising.

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Past/Present clients
Microsoft, Harley-Davidson, Ritz-Carlton, Hummer, Ace Hardware, Coleman Spas, Aldo, Intel, Dell, Safeway, New Balance, IBM, Kodak, Bata International, Nortel Networks, Honey Baked Ham Co., Man Alive, Highsmith
B.S Chicago State University M.S. Chicago State University PhD (abd) Illinois Institute of Technology
 
   

You are here:  Experts > Industry > Retail Industry > General Retail Business Issues > wholesale pricing

General Retail Business Issues - wholesale pricing


Expert: James E. Dion - 11/2/2009

Question
I have a hand painted business that specializes in wine glasses.  I am branching out to sell to retailers but not sure what the mark up should be on my products.  Trying to figure out what to charge them and what mark up they will put on the items for retail pricing.

Answer
Donna,
Retailers would like to make at least 50% margin on wine glasses.  This is a percentage of their selling price, not cost.  So, if the cost of your glasses are $25, they would buy them for the $25 and sell them for $50. Basically they double the cost which is called "keystone" markup in the retail industry.

Hope this helps!

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