About Edina Hodos Expertise Are you thinking about profiting from the vast space of the internet with a new website or blog? Did you know that Effective Writing for the Web is one of the most powerful marketing tools?
I am a professional research writer with several online publications. I can show you how to write effective content that is both reader friendly and ranks high with search robots. No matter what your product or service, good content is the key to making a profit with every website and blog. Topics I have specific Knowledge in, are:
>>Keyword maximization
>>Web Writing Techniques
>>Topic Selection
>>Building Article Series for specific products/services
>>Landing Pages
>>Online Promotions
My own work related research topic is any Online New Media. If your question relates to this and I do not know the answer, I will research it for you.
Kindly keep your questions public and to a maximum of 5 per post, to allow me room to effectively answer you. I do not promote any product or service through Allexperts. My aim is to build a further online portfolio for my research skills. Ratings are welcomed and appreciated.
Edina
Experience Research writer in the areas of small business and web marketing for over 3 years. Real life experience in grant writing for European Union Funding and Government policies.
Organizations LinkedIn- Online Marketing Professional Groups, Research writers groups
Education/Credentials International Business Management Degree-Toronto, Canada. Specializing in Logistics and Exports,Human Resources Certificate- Ministry of Education,Hungary.
Business Plan Writer Certificate - TDBS, Toronto
Past/Present Clients BILL AKLEH LL.B(Hon),LL.M
Specializing in Criminal Law & Major Traffic Offenses
Toronto, Canada
24hour Direct Mobile: 416-300-9885
Cornerstone Investments- Barrie, Canada (Real-Estate)
Lost-Trail Ranch - Nevada, USA (Resort and Horse Ranch),
7Hippos- Toronto, Canada (Online Auctions)
Question Hello, im a travel organzier and im currently in the process looking for clients for my travel organizer business. Right now im in the process of constructing a website. I have explored many options on advertising/marketing, Im looking for clients locally, across america and abroad, I was wondering if you had any different ideas on how to reach travelers via internet (maybe google) ad words and ideas on creative marketing techniques. What about blogging? How can BLOGGING be as a benefit to my website and or profit? Do you know the process on EMAIL ADVERTISING or EMAIL BLASTING? Can email blasting be effective at seeing results? Do you have any other ideas for advertising/marketing that could be effective?
Answer Hello Ishmell
On the topic of Blogging.
I am a strong advocate of blogging for business websites. It allows you to reach a larger targeted audience at a considerably lower cost per customer. Conversion rates are arguably higher, since you are reaching very targeted viewers that are more likely to be interested in your offering.
On the downside, blogging is very labor intensive and even with professional help has a development cycle of at least 6 months. With a static website, your aim is to make a direct sale. In contrast to that blogging is interactive where you aim to develop an ongoing relationship with your readership. First a community of readers has to be built through valuable content. Only than can you attempt to tie it to your product in hopes of making a sale.
In a nutshell for a travel organizer such as yourself, your home page may offer travel deals and your blog may cover topics like: Top 10 Budget Trips, Top 10 Places to Visit Before You Die, Trip Diaries of John Doe ect. Use applications like Flicker to enhance visuals on your site.
"How can BLOGGING be as a benefit to my website and or profit?"
Topics you write about in your blog should reflect what you sell. If you sell packages to Cancun, Mexico....you blog about, once again...Top 10 Places in Cancun.
Reason: Search Engines index by keywords, which simply means: the more often Cancun, Mexico appears on your blog, the higher it is in google search hence the more visits you get to your blog. Where it becomes profitable is when your visitors click through to your website and purchase your travel package.
On the topic of e-mail blasting:
It is beyond the scope of a page to answer you on that. One thing worth considering is that the open rate of bulk e-mail is about 2 percent
t best. Unless you use your own contacts, rented e-mail lists are available but have a lower open rate of 0.7 percent. E-mail marketing is more effective if you have time and money to invest.
On the subject of effective marketing ideas:
What marketing tool you use depends on what suits your business strategy and goals. For the first phase of a website or blog I would suggest concentrating on online and offline marketing. Online examples are, Adsense, AdWord, Craigslits.org, Kijiji.com, paid ads on other sites, free directories, manually submitting your URL to search engines. Offline may be local paper, sponsoring community events, contests to win a trip (great for building e-mail lists).
