Internet Media/online coupons

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Expert: Edina Hodos - 3/3/2009


Question
Hello,

I am the VP of marketing of a new and exciting product and I wonder regarding the effectiveness of online coupons, do think it is an effective tool, if bot , what other methods do you recommend ?
Thank you!


Answer
The data analytics solutions firm , Perspective found,  that   95.5 percent of respondents clip or print coupons, while 62.2 percent clip as often as once a week effective tool to reach consumers with a brand message.

Leveraging online coupons can be one of the most effective methods for making that important connection that helps marketers attract the right customers and keep them coming back.

Currently, 58.4 percent of respondents find coupons in newspapers and magazines, 5.7 percent hunt for coupons online, and 4.4 percent receive them via email. The preference for receiving coupons electronically is compelling. Nearly 22 percent of respondents want to receive coupons via email, and 9.7 percent want to find money-saving printables online.
Online Coupons Can Translate to Offline Activity.

The key to coupons is targeting. The combined 32 percent of those who prefer to receive coupons on the Internet and via email jumps to 55 percent, provided the coupons are specifically tailored to the interests of the consumer. Targeting your audience properly will allow you to deliver greater value, and in turn a higher open rate of your e-mails.

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Edina Hodos

Expertise

Are you thinking about profiting from the vast space of the internet with a new website or blog? Did you know that Effective Writing for the Web is one of the most powerful marketing tools? I am a professional research writer with several online publications. I can show you how to write effective content that is both reader friendly and ranks high with search robots. No matter what your product or service, good content is the key to making a profit with every website and blog. Topics I have specific Knowledge in, are: >>Keyword maximization >>Web Writing Techniques >>Topic Selection >>Building Article Series for specific products/services >>Landing Pages >>Online Promotions My own work related research topic is any Online New Media. If your question relates to this and I do not know the answer, I will research it for you. Kindly keep your questions public and to a maximum of 5 per post, to allow me room to effectively answer you. I do not promote any product or service through Allexperts. My aim is to build a further online portfolio for my research skills. Ratings are welcomed and appreciated. Edina

Experience

Research writer in the areas of small business and web marketing for over 3 years. Real life experience in grant writing for European Union Funding and Government policies.

Organizations
LinkedIn- Online Marketing Professional Groups, Research writers groups

Publications
http://www.myideafactory-edina.blogspot.com http://www.keywordrichwebcontent.com/wordpress/

Education/Credentials
International Business Management Degree-Toronto, Canada. Specializing in Logistics and Exports,Human Resources Certificate- Ministry of Education,Hungary. Business Plan Writer Certificate - TDBS, Toronto

Past/Present Clients
Cornerstone Investments- Barrie, Canada (Real-Estate) Lost-Trail Ranch - Nevada, USA (Resort and Horse Ranch), 7Hippos- Toronto, Canada (Online Auctions)

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