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About Edina Hodos
Expertise
Are you thinking about profiting from the vast space of the internet with a new website or blog? Did you know that Effective Writing for the Web is one of the most powerful marketing tools? I am a professional research writer with several online publications. I can show you how to write effective content that is both reader friendly and ranks high with search robots. No matter what your product or service, good content is the key to making a profit with every website and blog. Topics I have specific Knowledge in, are: >>Keyword maximization >>Web Writing Techniques >>Topic Selection >>Building Article Series for specific products/services >>Landing Pages >>Online Promotions My own work related research topic is any Online New Media. If your question relates to this and I do not know the answer, I will research it for you. Kindly keep your questions public and to a maximum of 5 per post, to allow me room to effectively answer you. I do not promote any product or service through Allexperts. My aim is to build a further online portfolio for my research skills. Ratings are welcomed and appreciated. Edina

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Research writer in the areas of small business and web marketing for over 3 years. Real life experience in grant writing for European Union Funding and Government policies.

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International Business Management Degree-Toronto, Canada. Specializing in Logistics and Exports,Human Resources Certificate- Ministry of Education,Hungary. Business Plan Writer Certificate - TDBS, Toronto

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You are here:  Experts > Internet/Online > Internet Technologies > Internet Media > What is the difference between a column and a blog?

Internet Media - What is the difference between a column and a blog?


Expert: Edina Hodos - 8/12/2009

Question
What is the difference between a column and a blog?

I worked in a small newspaper outside of the U.S.A. Our newspaper plans to open some blogs for our writers; however, we still have a debate: What are the differences between a column and a blog?

For example, are those New York Times' columns (by Paul Krugman, Thomas L. Friedman) also "blogs" by another name? Especially when you read them on the NYT website, where readers can easily leave their comments.

Thank you for your clarification.  

Answer
Hi Le
My apologies for taking so long to answer you.

There are several differences between a column and a blog. The main one is that blog is Interactive, where as column is intended to merely inform your readers.


What a blog can do                            vs.      What a column can do

* involves your readers via comments                 * Tells your readers the information in a condensed format
* daily blog updates keeps your site fresh           * can be archived for time relevant searches
* purposely use high density keywords
for search engines                                   * geared toward the reader with less SEO
* can be used to develop community via involvement   * provides one dimensional information
* usually uses a more casual tone                    * usually written in more formal tone

When deciding which method to use, I would suggest starting at the root. ~What do you hope to achieve? and What does your target market need, and perceive as value? ~

I hope this was helpful, an honest review is appreciated.

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