Internet Media/blogs

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Question
QUESTION: Ms. Ashmore

Is it true that one couldn't get advertisers for a blog unless it got a million or so views, six figures or a high number?

What about a site or online page that is just an entertaining article or information? Is it the same?

Thanks

Demetrius Sherman

ANSWER: Dear Mr. Sherman,

You do not need a million+ to get advertisers.  You just have to convince advertisers of why they need to pay to show up on your website - or - webpage.  Most advertisers will not pay to show up on a single page because they want their ad to be shown to visitors multiple times ... which means that you want to make visitors come back to your website over and over ... so the see the ad again & again.  Usually if you have an informational website that gets a lot of natural traffic and repeat traffic then you can convince advertisers to pay for a spot on your website - especially if it is a specific niche ... like a website about Corvettes from 1963-1967 ... it would have a lot of information on it, gather up free videos from Youtube, corvette stories, corvette manuals, etc. then a corvette parts depot may pay for a spot on the website.  Does that make sense?

---------- FOLLOW-UP ----------

QUESTION: Ms. Ashmore:

Thanks. A blog about movies would have movie ads and chocolate blogs chocolate or sweet candy ads? So does this mean, that I should choose what I blog or write about so it will attract certain advertisers?

Someone put a piece I wrote about early black comic books on their site and I see an ad for Ford Motor Company car and not comic book ads. Could you give me an example of what to say, how they might have attracted a car company for AfroPunk? A site for hip, open-minded blacks (and  some whites?)

Answer
Dear Mr. Sherman,

This issue is that AfroPunk allows multiple spots for advertisers and that might not be congruent with the article you wrote.  On their website I see a banner ad for Toyota cars and trucks so they may be just using the Google Display Ad Network for Remarketing ... so the ads may be just on stuff you the user has searched for in the past.  Every blog owner has ha choice of what they want to use on their website.  Does that make sense?

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Anna Ashmore

Expertise

Lead Generation, Video Marketing, Social Media, SEO web site traffic growth, manage web site advertising revenue, Article / Press Release Marketing, Custom Web Applications and Reputation Management. We develop Internet marketing and social media brand strategy for clients with a focus on revenue enhancement, business development, company growth and profit. Specialties:Reputation Marketing Video Marketing Social Media Planning & Consulting Social Media Blogging & Marketing Social Media Strategist Social Media Event Management Social Media Consultant Facebook Marketing Facebook Fan Page Creation & Management Facebook Fan Page Designer Facebook Apps API Facebook Advertising Facebook Ad Campaign Management Facebook Fan Acquisition Web Design SEO and PPC Getting Lasting Ranking in Search Engines Blogs Web Consulting

Experience

President, Web Texas Nexus, WSI Web Focus - Design and Marketing Firm from February 2003 Present (11 years 2 months experience). Custom web design and applications that will define your company and deliver the online results that you seek. Your clients will see you at the top, for both industry and Search Engines. Our professional web designers utilize some of the most powerful tools in the industry to create a unique web presence that will truly shine. From web 2.0 applications to shopping carts, we can provide you with a solution that is tailored to your needs. Advertising and marketing, search engine optimization, PPC, blogs, copywriting and general internet and web consulting. We manage everything for our clients.

Organizations
IEEE, Rotary, SPE

Publications
PRweb & various websites

Education/Credentials
3.98 GPA from University of Houston

Awards and Honors
Public Speaking Toastmasters, Paul Harris Award, Dale Carnegie Awards

Past/Present Clients
Dell, El Paso Energy, Chase Bank, Rotary, Lloyd's Register, ExxonMobil and lots of small businesses

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