AboutPenny Ballou Expertise The Invention Process; Royalties; Licensing Inventions/Products; Pricing; Direct to Market; Marketing/Promotions; Patent Searching; DIY patent writing; Types of patents/costs/how to's; Funding (grants and Angel investors); Prototyping; Off-Shore sourcing.
Experience I am founder of an inventors group; Advisory Board President of www.inventored.org; former Licensing Executive Society member; researcher for www.piausa.org and a consultant; plus moderate and contribute to several online inventor discussion groups.
Publications Enter my email address into any search engine to find them.
Education/Credentials Invention development: well-studied and applied in all aspects of the process and an inventor myself with one invention in patent pending and others ramping up. Lived and attended schools in Mainland China and the UK.
Question Hi, Penny! I have an idea for a sunscreen ad...I have an image(which is my own)
and a slogan. Do I contact a sunscreen company directly or shall I contact an
advertising agency? Shall I patent my idea first?
Thank you in advance!
Answer I have an idea for a sunscreen ad...I have an image(which is my own)
and a slogan. Do I contact a sunscreen company directly or shall I contact an advertising agency? Shall I patent my idea first?
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Hi Arina,
In regards to patents, from what I'm reading what you have likely does not fall under patents: "In the language of the statute, any person who “invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent,” subject to the conditions and requirements of the law. The word “process” is defined by law as a process, act or method, and primarily includes industrial or technical processes. The term “machine” used in the statute needs no explanation. The term “manufacture” refers to articles that are made, and includes all manufactured articles. The term “composition of matter” relates to chemical compositions and may include mixtures of ingredients as well as new chemical compounds. These classes of subject matter taken together include practically everything that is made by man and the processes for making the products."
You should find out what a "Non Disclosure/Non Compete Agreement" with the idea any of those entities you mentioned would sign one first before you discuss your advertising idea with them.
