Inventing New Products/Inventions/Invention


Hello Marty,
         In my mind I have created many inventions and only once have I actually made a demo type. It turned out beautiful but I just didn't know what to do after that. I now have a picture in my mind that I think will be a great sale and a useful item to many. Unfortunately I still am not sure where or what to do at this point. It saddens me that I have all these pictures in my mind and no where to take them for development, or even step two. Seeing as step one would be the picture in my head. What are the proper protocols for starting with just a picture?


We; as human beings, have very creative minds.  Most start with a vision or picture in their mind, but most of the time that picture fades over time because the bandwidth of our ego and the conscious mind choke the life out of our creative portions.  Sometimes a picture is so pervasive in our mind's eye that it transcends all of the other noise in our mind, which is where you are at.  This is truly a beautiful place to be.  

There is no protocol to creation.  Every picture, every vision, every idea is unique and different and should be thought about as an individual idea partaking in the whole.  That being said, there are a few common practices that you should do on every idea.

1) Deeper thought and idea refinement (as in Inception, "you need the simplest form of the idea."
2) Market validation - who will buy your idea.  Who will use it?  Why would they LOVE it?  Why would they choose your idea over others that are similar?
3) Intellectual property protection - patents, trademarks, copyright, copyleft, etc.
4) Money - do you want to start a business around the picture or idea?  If so, who is providing the seed capital for the business to bet off the ground?

These are just a few of the things that you should think about with most ideas that you want to put into the world.  

There are a number of books that are helpful, If you want I can provide authors and titles to you.  

I hope this information helps.  I am here for you along the way if you need answers to your questions or inspiration or a shoulder to lean on.

Happy inventing!


Marty McCrea

Inventing New Products/Inventions

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Marty McCrea


Commercialization of an idea is truly an art form and I'm really good at letting people borrow my paintbrush. Although, it's important to note that you are your own artist, I can't paint what you see in your mind, only you can do that. But I can help. I can answer questions about honing your idea and helping it to become more real in your mind, your research, and within your speaking. I can answer questions about market research, validation, and where to go to make your first contact. My expertise is in answering the large questions that you have into more manageable pieces. I can also assist you in finding the source of the data that you can use to prove and pitch your idea if that's the path that you're on.


In my opinion, the current way to invent is inherently flawed. Regular people like us normally get “eaten up” by the proverbial sharks in the water. (corporations, invention submission companies, lawyers, etc)

We can not stand for this any longer; you feel this too, yes?


I have helped people think and re-think their ideas for years. Nobel Prize Winner Albert von Szent-Gyorgyi once said that "Discovery consists of seeing what everybody else has seen, and thinking what no one has thought." I agree with this truth with all of my heart. Now let's talk about your question, your passion, and how I can help your idea gain momentum if it is ready. If your idea is not ready for the market yet, I'll help you determine how you can get ready.

Bachelors of Arts in Organizational Communication from the University of Northern Iowa Masters of Science in Technology Commercialization from the McCombs School of Business at the University of Texas at Austin

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