Inventing New Products/Inventions/Thinking idea to idea


Hi Marty,

I've been thinking of too many new products and can't decide on which would be the right one. I know they're not bad ones because later i discover ideas the same or similar to mine got highly funded on Kickstarter. I keep an ideas journal, however, it seems that i'm losing confidence in my ideas page since every time i put some on that page i find someone else doing it, or myself not doing anything about them.   

How do i decide which ones are worth focusing on. I have a sense that the problem may have been having too many and not sticking to anyone for long enough to develop all aspects of it.  However if i start doing that to all of my ideas i would simply not get around to doing anything but research and sketches.  

Is there some easy way to spot customer value among many ideas? Take the bicycle app or the tile app on the website below. As I was doing research and found something similar online in my mind the idea instantly lost value and i moved on to the next idea on my list. In contrast what would the people who actually developed these ideas have done differently?

I have a business background which would hopefully help things move along if i can find out what i'm doing wrong between idea and execution...or rather idea and idea.


Hi Sunny,

You are in a very common place.  What yo have to do now is validate the market.  That will uncover data that you can use to refine the direction you want to go and help you choose the idea with the most propensity for success.

Check out "If You Build It, Will They Come"

The world is changing.  It is no longer who comes up with an idea and patents it, it is who comes up with an idea and can execute on it the quickest in the most impactful way.  Read this book, this will evolve your way of thinking Sunny.  

Also, Google "market validation" and let your brain soak up as much information as you can.

Best of luck and happy inventing!!

Inventing New Products/Inventions

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Marty McCrea


Commercialization of an idea is truly an art form and I'm really good at letting people borrow my paintbrush. Although, it's important to note that you are your own artist, I can't paint what you see in your mind, only you can do that. But I can help. I can answer questions about honing your idea and helping it to become more real in your mind, your research, and within your speaking. I can answer questions about market research, validation, and where to go to make your first contact. My expertise is in answering the large questions that you have into more manageable pieces. I can also assist you in finding the source of the data that you can use to prove and pitch your idea if that's the path that you're on.


In my opinion, the current way to invent is inherently flawed. Regular people like us normally get “eaten up” by the proverbial sharks in the water. (corporations, invention submission companies, lawyers, etc)

We can not stand for this any longer; you feel this too, yes?


I have helped people think and re-think their ideas for years. Nobel Prize Winner Albert von Szent-Gyorgyi once said that "Discovery consists of seeing what everybody else has seen, and thinking what no one has thought." I agree with this truth with all of my heart. Now let's talk about your question, your passion, and how I can help your idea gain momentum if it is ready. If your idea is not ready for the market yet, I'll help you determine how you can get ready.

Bachelors of Arts in Organizational Communication from the University of Northern Iowa Masters of Science in Technology Commercialization from the McCombs School of Business at the University of Texas at Austin

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