Inventing New Products/Inventions/Market Validation

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Question
Hi. Marty,

Thanks for the tip on market validation through an earlier question. It seems that instead of building it and hoping they will come I need to find out what is of enough value to be developed.

Is there some simple and efficient way to do that online? I've been developing a spreadsheet with all the criteria to check as i browse the net to come up with innovations to what's there. ie. ease of making, substitutes, critical bottlenecks, gut feeling etc
Is this the way? Or a better starting point?

Also is it highly... or moderately valuable in doing such market research by quickly making webpage and google analytics research skills?

Any resources?

Thanks

Answer
Hi Sunny-Omer,

You are on the right track as there are a number of ways to validate a market.  The spreadsheet is one way, but that is only YOUR perspective.  You also need to get the market's perspective.  So you should be talking to people, interviewing people, asking them probing questions, sending out shot surveys, interviewing experts in the field, etc.  One of the most important things you can do is get out of your own head and enter the minds and hearts of potential customers of your idea.  Only in this way can you get very real and valuable data.

A word about making a webpage, the moment you put your idea out in the public....it is no longer patentable.  Remember that.  :)

Cheers,

Marty

Inventing New Products/Inventions

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Marty McCrea

Expertise

Commercialization of an idea is truly an art form and I'm really good at letting people borrow my paintbrush. Although, it's important to note that you are your own artist, I can't paint what you see in your mind, only you can do that. But I can help. I can answer questions about honing your idea and helping it to become more real in your mind, your research, and within your speaking. I can answer questions about market research, validation, and where to go to make your first contact. My expertise is in answering the large questions that you have into more manageable pieces. I can also assist you in finding the source of the data that you can use to prove and pitch your idea if that's the path that you're on.

Experience

In my opinion, the current way to invent is inherently flawed. Regular people like us normally get “eaten up” by the proverbial sharks in the water. (corporations, invention submission companies, lawyers, etc)

We can not stand for this any longer; you feel this too, yes?


Experience:

I have helped people think and re-think their ideas for years. Nobel Prize Winner Albert von Szent-Gyorgyi once said that "Discovery consists of seeing what everybody else has seen, and thinking what no one has thought." I agree with this truth with all of my heart. Now let's talk about your question, your passion, and how I can help your idea gain momentum if it is ready. If your idea is not ready for the market yet, I'll help you determine how you can get ready.

Education/Credentials
Bachelors of Arts in Organizational Communication from the University of Northern Iowa Masters of Science in Technology Commercialization from the McCombs School of Business at the University of Texas at Austin

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