Inventing New Products/Inventions/Super Bowl Commercial


I have an idea for a Bud Light Super Bowl commercial but have no idea where to start or who to trust.  I understand there are non-disclosure contracts but not sure how they work and do you need a lawyer for your own protection!  Any kind of help would be greatly appreciated.  Thank You,  Terry

Hi Terry,

What I would do is do some research and find out what advertising comapny Budewriser uses.  Then lease your LinkedIn to see if you know anyone at that company.  Then reach out to them and ask them what the normal process is to submit superbowl commercial ideas.  Make sure to not release any ideas without protecting yourself first.  File copywrights on your commercial.

Your main goal first off is to find out WHO you need to talk to.  Then you can go into HOW you can talk to them.

Hope this helps.


Marty McCrea

Inventing New Products/Inventions

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Marty McCrea


Commercialization of an idea is truly an art form and I'm really good at letting people borrow my paintbrush. Although, it's important to note that you are your own artist, I can't paint what you see in your mind, only you can do that. But I can help. I can answer questions about honing your idea and helping it to become more real in your mind, your research, and within your speaking. I can answer questions about market research, validation, and where to go to make your first contact. My expertise is in answering the large questions that you have into more manageable pieces. I can also assist you in finding the source of the data that you can use to prove and pitch your idea if that's the path that you're on.


In my opinion, the current way to invent is inherently flawed. Regular people like us normally get “eaten up” by the proverbial sharks in the water. (corporations, invention submission companies, lawyers, etc)

We can not stand for this any longer; you feel this too, yes?


I have helped people think and re-think their ideas for years. Nobel Prize Winner Albert von Szent-Gyorgyi once said that "Discovery consists of seeing what everybody else has seen, and thinking what no one has thought." I agree with this truth with all of my heart. Now let's talk about your question, your passion, and how I can help your idea gain momentum if it is ready. If your idea is not ready for the market yet, I'll help you determine how you can get ready.

Bachelors of Arts in Organizational Communication from the University of Northern Iowa Masters of Science in Technology Commercialization from the McCombs School of Business at the University of Texas at Austin

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