AboutLeo Lingham Expertise management consulting process, management consulting career,
management development, human resource planning and development,
strategic planning in human resources, marketing, careers in
management, product management etc
Experience 18 years working managerial experience covering business planning, strategic planning, corporate planning, management service, organization development, marketing, sales management etc
PLUS
24 years in management consulting which includes business planning, strategic planning, marketing , product management,
human resource management, management training, business coaching,
counseling etc
Expert: Leo Lingham Date: 5/30/2008 Subject: scope for MBA int/global buss/trade
Question I am an engg. graduate in mechanical field with 2.5 yrs exp. with complete exposure to scm & recently I joined in marketing firm which is MNC.
During my exp I have got lot of exposure to business processes.
I want to know should I go for international business or trade, what is difference in both.
what is global business or trade
what is difference between international & global business MBA
which I should prefer of above both or should I prefer marketng MBA.
sameer
Answer SAMEER,
Based on your brief,
-you are a graduate in engineering [mech]
-2.5 years experience , exposure SCM.
NOW YOU ARE WORKING WITH A MARKETING FIRM.
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INTERNATIONAL BUSINESS MEANS
-exporting to another country.
-setting up a branch in another country.
-setting up distributors in another country
-setting up franchises in another country.
etc etc
========================================
TRADING MEANS
-mere transactions of commodities etc.
-included importing / exporting.
==========================================
GLOBAL MEANS
-setting up manufacturing in different countries.
-employ local labors
-transfer technology
-sell patents
-buy local patents
etc etc
=====================================
WITH YOUR BACKGROUND / STRENGTHS
YOU CAN EXCEL IN BOTH
1.INTERNATIONAL BUSINESS
[use your engineering knowledge/ SCM]
2.MARKETING
[use your engineering / SCM/ marketing]
THE KNOWLEDGE OF SUPPLY CHAIN MANAGEMENT
IS VERY HANDY.
=======================================
ELEMENTS OF MBA INTERNATIONAL BUSINESS.
THIS COULD VARY FROM INSTITUTIONS TO INSTITUTIONS.
Managing Organisations and People for the 21st Century
Entrepreneurship and New Business Ventures
Financial and Managerial Accounting
Operations & Services Management
Marketing in Diverse Environments
Crossing Continents
Business and Competitive Environments
Financial Management
Information & E-Business Management Systems
PLUS THE ELECTIVES
=========================================
WITH MBA MARKETING
There are various opportunities in MARKETING , such area as,
POSITIONS WITH MARKETING DEPARTMENT OF LARGE
CORPORATIONS include
-assistant marketing manager
-marketing manager
-product manager
-group product manager
-marketing director
-vice president marketing
-marketing research manager
-market development
etc etc.
SO THERE IS A WIDE RANGE OF OPPORTUNITIES
IN MARKETING AREAS.
============================================
THE SELECTION FROM THE TWO WILL
DEPEND ON THE OPPORTUNITIES AS IT EXISTS NOW.
SINCE YOU HAVE JUST JOINED THE MNC MARKETING CO.
THEN I WOULD SUGGEST FOCUS ON THE MARKETING.
THIS WITH YOUR SCM EXPERIENCE, COULD GIVE YOU
THE EDGE.
WITH SOME SOUND EXPERIENCE OVER THE NEXT 2/3 YEARS
IN MARKETING,
YOU CAN ALWAYS MOVE OVER TO EXPORT MARKETING.
============================================
REGARDS
LEO LINGHAM
