AboutLeo Lingham Expertise management consulting process, management consulting career,
management development, human resource planning and development,
strategic planning in human resources, marketing, careers in
management, product management etc
Experience 18 years working managerial experience covering business planning, strategic planning, corporate planning, management service, organization development, marketing, sales management etc
PLUS
24 years in management consulting which includes business planning, strategic planning, marketing , product management,
human resource management, management training, business coaching,
counseling etc
Expert: Leo Lingham Date: 6/2/2008 Subject: scope for MBA int/global buss/trade
Question QUESTION: I am an engg. graduate in mechanical field with 2.5 yrs exp. with complete exposure to scm & recently I joined in marketing firm which is MNC.
During my exp I have got lot of exposure to business processes.
I want to know should I go for international business or trade, what is difference in both.
what is global business or trade
what is difference between international & global business MBA
which I should prefer of above both or should I prefer marketng MBA.
sameer
ANSWER: SAMEER,
Based on your brief,
-you are a graduate in engineering [mech]
-2.5 years experience , exposure SCM.
NOW YOU ARE WORKING WITH A MARKETING FIRM.
---------------------------------------------------------------------------------
INTERNATIONAL BUSINESS MEANS
-exporting to another country.
-setting up a branch in another country.
-setting up distributors in another country
-setting up franchises in another country.
etc etc
========================================
TRADING MEANS
-mere transactions of commodities etc.
-included importing / exporting.
==========================================
GLOBAL MEANS
-setting up manufacturing in different countries.
-employ local labors
-transfer technology
-sell patents
-buy local patents
etc etc
=====================================
WITH YOUR BACKGROUND / STRENGTHS
YOU CAN EXCEL IN BOTH
1.INTERNATIONAL BUSINESS
[use your engineering knowledge/ SCM]
2.MARKETING
[use your engineering / SCM/ marketing]
THE KNOWLEDGE OF SUPPLY CHAIN MANAGEMENT
IS VERY HANDY.
=======================================
ELEMENTS OF MBA INTERNATIONAL BUSINESS.
THIS COULD VARY FROM INSTITUTIONS TO INSTITUTIONS.
Managing Organisations and People for the 21st Century
Entrepreneurship and New Business Ventures
Financial and Managerial Accounting
Operations & Services Management
Marketing in Diverse Environments
Crossing Continents
Business and Competitive Environments
Financial Management
Information & E-Business Management Systems
PLUS THE ELECTIVES
=========================================
WITH MBA MARKETING
There are various opportunities in MARKETING , such area as,
POSITIONS WITH MARKETING DEPARTMENT OF LARGE
CORPORATIONS include
-assistant marketing manager
-marketing manager
-product manager
-group product manager
-marketing director
-vice president marketing
-marketing research manager
-market development
etc etc.
SO THERE IS A WIDE RANGE OF OPPORTUNITIES
IN MARKETING AREAS.
============================================
THE SELECTION FROM THE TWO WILL
DEPEND ON THE OPPORTUNITIES AS IT EXISTS NOW.
SINCE YOU HAVE JUST JOINED THE MNC MARKETING CO.
THEN I WOULD SUGGEST FOCUS ON THE MARKETING.
THIS WITH YOUR SCM EXPERIENCE, COULD GIVE YOU
THE EDGE.
WITH SOME SOUND EXPERIENCE OVER THE NEXT 2/3 YEARS
IN MARKETING,
YOU CAN ALWAYS MOVE OVER TO EXPORT MARKETING.
============================================
REGARDS
LEO LINGHAM
---------- FOLLOW-UP ----------
QUESTION: Hi Leo, are their any other/newly coming courses or streams upcoming those will be benificial for me with my background.
Thanks & Regards
Sameer
Answer SAMEER,
THESE ARE THE NEW MBA PLANNED FOR 2008-2009.
SOME MORE NEW MBAs ARE UNDER DEVELOPMENT.
REGARDS
LEO LINGHAM
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THIS IS A NEW PROGRAM FROM ''YALE UNIVERSITY'' USA.
MBA Innovator
This class studies issues of idea generation, idea evaluation and development, creative projects, and fostering and sustaining innovation in organizations. Students are exposed both to the ways of thinking of innovators and to the promises and perils of interacting with and managing innovators. Students generate ideas in a number of contexts, and evaluate ideas that they and others have generated in terms of customer adoption (the market) and feasibility. They analyze innovation in a set of companies across sectors. Students also engage in a role-playing exercise to get a sense for how the innovator’s perspective interacts with a managerial perspective rooted in the other Organizational Perspectives courses.
"The goal of the new curriculum is to provide management education in a richer, more relevant context. Yale's new approach aligns the way management is taught with the way managers operate every day and challenges students to shape their career goals around their personal values and aspirations.
"The management profession has experienced profound change in the past few decades, but management education has not," says Joel M. Podolny, dean of the Yale School of Management. "Most business school curricula are based on a model that made sense in the past. But today, a successful manager must be able to identify and frame business problems and move across a variety of organizational, political and geographic boundaries to solve those problems. Our new curriculum teaches the integrated skills contemporary managers need."
"No executive wakes up in the morning and thinks, 'I'm going to do finance today,' so it doesn't make sense for students to sit in a finance class and learn to crunch numbers absent of any context," says Sharon Oster, the Frederick D. Wolfe Professor of Management and Entrepreneurship, who is one of a number of senior faculty who worked on developing the new curriculum and led the design of the "Competitor" course. "We are teaching them in a way that's relevant in the real world."
==================================
ANOTHER NEW MBA
The University of Memphis Fogelman College of Business and Economics is launching a one of a kind master of business administration degree.
The program focuses on education for managers at mid-level and above in collaborating companies.
There will be an emphasis on biomedical, logistics and distribution, retailing and services marketing.
The program will be designed to focus on governance and ethics, emotional intelligence, teamwork and leadership as well as critical thinking, creativity, innovation and problem-solving.
Part-time and full-time internships will be built into the program.
The program will begin in the fall of 2009.
========================================
NEW YORK
Below is a look at the Poly MBA curriculum. For information on application requirements, costs, etc., please attend the Information Session, January 8, or visit the Poly MBA homepage.
- Distinctive Techno-Innovation Management Core (knowledge, information technology and information systems management, intercultural dimensions of global management, etc.)
- Immersion Module where students interact with leading practitioners and organizations
- Flexible MBA Tracks that promote educational innovation with standard and custom tracks (examples include entrepreneurship, human resources, services innovation, digital media, biotechnology and sustainability innovation)
- Electives which can be selected from the entire Poly catalog
- MBA Capstone Experience, the culmination of the program in which students apply their new knowledge to a specific “real world” project
==================================================
San Diego State University Announces New MBA in Global Entrepreneurship
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