Management Consulting/CONSUMER BEHAVIOUR

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Question
CASE-4
After its successful launch of local classifieds, Admanya, India’s leading consumer internet portal
today announced the launch of a free classifieds matrimony service for its users .Based on user
suggestions and requests, Admanya realized the needs of people in India who are extremely busy yet
believe in the traditional way of matchmaking. With its network across 500 cities in India, this new
functionality of Admanya will also help people from smaller cities in their search for life partners.
Ranjana, a 26 year old software professional from Bangalore says, "Admanya has always been
coming up with surprises. With our busy and hectic schedule this is indeed a welcome surprise for us,
seeking a simple platform for matrimonial alliances."
Mr. Jaydeep Bhattacharjee, the founder and CEO of Admanya says, "People in India have always
been rooted in tradition and religious beliefs. They believe in arranged marriages
rather then romanticized tying of partners. So, we are indeed honoured to extend this free service to
our members to make their search for a life partner fast and easy. With no elaborate profiles required
posting a matrimonial ad in Admanya will be simple and hassle-free."
Admanya is not only an online classifieds service that caters to the growing requirements of
communities all over the world but is also a place for product reviews, consumer feedbacks and an
emerging social community. You can find a job, recruit people, sell your car or buy one, rent your
house and do much more through Admanya classifieds.
Questions
Matrimonial classified has moved from newspaper to online service, how has the consumer behavior
changed, what are the factors which had influenced it?

Answer
THE FACTORS  WHICH  HAVE  INFLUENCED  THE  CONSUMERS  ARE

-Use is usually free of charge
-Online newspaper has news faster
-Use of a wider spectrum of newspapers possible
-Use of links
-Automated searching
-Use of back copies
-Use of foreign newspapers
-Archiving of articles on the computer
-Contact with editors via e-mail
-Use of guest book/forum  

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Leo Lingham

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management consulting process, management consulting career, management development, human resource planning and development, strategic planning in human resources, marketing, careers in management, product management etc

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18 years working managerial experience covering business planning, strategic planning, corporate planning, management service, organization development, marketing, sales management etc

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24 years in management consulting which includes business planning, strategic planning, marketing , product management,
human resource management, management training, business coaching,
counseling etc

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PRINCIPAL -- BESTBUSICON Pty Ltd

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MASTERS IN SCIENCE

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