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Management Consulting/marketing management- Case-3 : Marketing strategy for growth

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Question
Answer the following questions:
1. Using current products familiar to you, draw and label a product life cycle diagram, showing which
stage each product is at.
2. Suggest appropriate aims and objectives for a small, medium and large business.
3. Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it
could have diversified instead. Justify your answer.

Answer
1.Using current products familiar to you, draw and label a product life cycle diagram, showing which
stage each product is at.





         A          B          C
PRODUCT   A—SRIL  SEDAN HATCHBACK—CHEVROLET
THIS  VEHICLE  IS  AT  THE  INTRODUCTORY  STAGE.
=======================

PRODUCT   B—MARUTI  SUZUKI
THIS  VEHICLE  IS  AT  THE  GROWTH  STAGE.
==================
PRODUCT   C—LUX TOILET  SOAP
THIS  SOAP  IS  AT  THE  MATURITY  STAGE.

#######################
2. Suggest appropriate aims and objectives for a small, medium and large business.




aims and objectives for a large business.

============
aims and objectives for a small business.

Aim for a small business can "Survival", to survive in the market and look for profits.
OBJECTIVE  --IS  TO  MAKE  15%  RETURN  ON  INVESTMENT,
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aims and objectives for a  medium  business.


Aim for a medium sized business would be to maximize their profits and growth to expand their current business operations and increase market share.
OBJECTIVE - Business objectives are the stated, measurable targets of how to achieve business aims. For instance, we want to achieve sales of €10 million
IN  THE  FIRST  YEAR.
@@@@@@@@@@@@@@@@@@@@@
aims and objectives for a large business.


Aims for Large business would be external growth,i.e taking over their competitors in the market. Secondly it would be adding value and quality to their products, and finally providing service to the community in some way, like giving funds to charities and opening up it's branches in development area where development

OBJECTIVE  ---IS  TO  GROW  BY  20%  EVERY  YEAR  FOR  THE  NEXT  3  YEARS.


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3. Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it
could have diversified instead. Justify your answer.

THE  STRENGTH  OF  KELLOGG  IS  THE  DISTRIBUTION  / CHANNEL  MANAGEMENT.

THE  MOST  LIKELY   OPTION  FOR GROWTH  IS  TO  MAKE  AN   ACQUISITION  OF  A  LINE  PRODUCT  LIKE   QUALITY OATS  MANUFACTURER.
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Leo Lingham

Expertise

management consulting process, management consulting career, management development, human resource planning and development, strategic planning in human resources, marketing, careers in management, product management etc

Experience

18 years working managerial experience covering business planning, strategic planning, corporate planning, management service, organization development, marketing, sales management etc

PLUS

24 years in management consulting which includes business planning, strategic planning, marketing , product management,
human resource management, management training, business coaching,
counseling etc

Organizations
PRINCIPAL -- BESTBUSICON Pty Ltd

Education/Credentials
MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINSTRATION

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