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Management Consulting/Research Methodology for Management Decisions and Advanced Strategic Management


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  1. A group of 11 students selected at random secured the grade points: 1.5, 2.2, 0.9, 1.3, 2.0, 1.6, 1.8, 1.5, 2.0, 1.2 and 1.7 (out of 3). Use the sign test to test the hypothesis that intelligence is a random function (with a median of 1.8) at 5% level of significance.

2.a) Identify the unique competencies of Ranbaxy Laboratories.
  b) Discuss in detail the various modes of entry adopted by Ranbaxy.


Q2.   a) Identify the unique competencies of Ranbaxy Laboratories.
Competency Framework

Drive Results & Excellence Applies and inspires a results-driven approach, focuses on processes while delivering results; Drives accountability within team and areas of influence
Competency Elements
•   Drive Results
•   Process Excellence
•   Ownership & Accountability
•   Quality Mindset

Strategic Thinking Sees connections, patterns or trends in the information available; Understands key business drivers within Ranbaxy, the industry, market and customer segments and identifies links between situations and information to generate business opportunities
Competency Elements
•   Strategic Agility
•   Business Intelligence
•   Commercial Acumen

Collaboration & Trust Able to identify, build and maintain strong and sustainable partnerships with different stakeholders across teams, business units, functions and geographies to meet business objectivesCompetency Elements
•   Build Strong Network
•   Leverage Partnerships
•   Live by Values

Nurture Talent Committed for development of self and others; Offers frequent and constructive feedback; inspire team members to take higher responsibilities within the organization. Shares own knowledge and expertise to improve team’s performance
Competency Elements
•   Develop Self
•   Develop Other

Customer Centricity Reinforces the importance of being customer focused; encourages a culture that values customers; monitors and acts on feedback from customers; Focuses on delivering solutions that meet the needs of customers
Competency Elements
•   Understand Customers
•   Deliver Customer Value

Executive Effectiveness Understands and articulates information to customers, peers and managers; Able to win support, gain cooperation and overcome objections and barriers; Maintains calm, stable performance when under pressure or in a crisis
Competency Elements
•   Effective Communication
•   Impact & Influence
•   Resilience & Positivity

Leading Change Sets the change agenda, adapts & aligns efforts and resources towards organizational goals; Shows sensitivities towards diverse perspectives and culture while driving change
Competency Elements
•   Embrace Change
•   Respect for Diverse Perspective

Solution Orientation Takes action to promote or implement innovative ideas; Generate innovative solutions in work situations; try different and novel ways to deal with work problems and opportunities
Competency Elements
•   Openness to New Ideas
•   Problem Solving & Decision Making
  b) Discuss in detail the various modes of entry adopted by Ranbaxy. (Refer to the case study given in Block 3)


Direct exports represent the most basic mode of exporting made by a (holding) company, capitalizing on economies of scale in production concentrated in the home country and affording better control over distribution.

3.Nonconforming purchasing agents
These are similar to confirming houses with the exception that they do not pay the suppliers directly – payments take place between a supplier/manufacturer and a foreign buyer.

An international licensing agreement allows foreign firms, either exclusively or non-exclusively to manufacture a proprietor’s product for a fixed term in a specific market.
Strategic alliance
A strategic alliance is a type of cooperative agreements between different firms, such as shared research, formal joint ventures, or minority equity participation.

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Leo Lingham


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18 years working managerial experience covering business planning, strategic planning, corporate planning, management service, organization development, marketing, sales management etc


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