AboutLeo Lingham Expertise In Managing a business, I can cover all aspects of running
a business--business planning, business development, business auditing, business communication, operation management, human
resources management , training, etc.
Experience 18 years of working management experience covering such areas
as business planning, business development, strategic planning,
marketing, management services, personnel administration.
PLUS
24 years of management consulting which includes business planning, strategic planning, marketing, product management, training, business coaching etc.
Expert: Leo Lingham Date: 3/31/2008 Subject: question
Question What are the policies and procedures in telecom company for product managemment assuming all information are obtained?
Thank you in advance for your cooperation
Answer AYALEW,
HERE IS SOME USEFUL MATERIAL.
REGARDS
LEO LINGHAM
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THE PRODUCT MANAGEMENT POLICIES ARE MANY
AND COVER A NUMBER OF AREAS.
BUT ONE NEED TO ASK THESE CHECKLIST QUESTIONS,
WHAT -is it -- a new new product [ no such product eversold in the market]
WHAT -is it --just a another new product
WHAT is it - another me-too product from your company
WHAT is the competition
WHAT is the market share of the competitors
WHAT is the market share are we aiming
WHAT is the period of this offer ---say, 1 or 2 or 3 or 5 years
WHAT is the percentage offer
WHAT is the offer value , in comparison to the cost of advertising
WHAT are the tangible benefits
WHAT are the intangible benefits
WHAT will be the impact on the competitor
WHAT, if we don't make the sales volume / profit level
HOW DOES your product stack in brand image, against competition
HOW DOES your product stack in quality, against competition
HOW DOES your product stack in features, against competition
HOW DOES your product stack in benefits, against competition
HOW DOES your product stack in price, against competition
HOW DOES your product stack in packaging, against competition
HOW DOES your product stack in distribution, against competition
HOW DOES your product stack in customer acceptance, against competition
HOW DOES your product stack in sales coverage, against competition
HOW DOES your product stack in customer coverage, against competition
HOW DOES your product stack in retail presentation, against competition
HOW DOES your product stack in merchandising, against competition
HOW do you know this advertising spot is a winner / will bring sales to pay off.
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ONCE YOU HAVE DONE THE CHECKLISTING ALL THE
INFORMATIONS REQUIRED,
-REVIEW THE COMPANY VISION STATEMENT.
-REVIEW THE COMPANY MISSION STATEMENT.
-REVIEW THE CORPORATE OBJECTIVES.
-REVIEW THE CORPORATE STRATEGIES.
-REVIEW THE COMPANY MARKETING OBJECTIVES.
-REVIEW THE COMPANY MARKETING STRATEGIES.
AFTER REVIEWING ALL THE LISTED FACTORS,
YOU MUST DEVELOP THE POLICIES FOR THE
PRODUCT
1.what is the marketing objective for the product.
-WHAT IS THE MARKETING POLICY FOR THE PRODUCT.
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2.what is the sales objective for the product.
-WHAT IS THE SALES POLICY FOR THE PRODUCT.
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3.what is the distribution objective for the product.
-WHAT IS THE DISTRIBUTION POLICY FOR THE PRODUCT.
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4.what is the promotion objective for the product.
-WHAT IS THE PROMOTION POLICY FOR THE PRODUCT.
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5.what is the pricing objective for the product.
-WHAT IS THE PRICING POLICY FOR THE PRODUCT.
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6.what is the trading term objective for the resellers.
-WHAT IS THE TRADING TERM POLICY FOR THE RESELLERS
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7.what is the distribution channels objective
-WHAT IS THE DISTRIBUTION CHANNEL POLICY
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8.what is the service objective for the product.
-WHAT IS THE SERVICE POLICY FOR THE PRODUCT.
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9.what is the customer servicing objective for the product.
-WHAT IS THE CUSTOMER SERVICING POLICY FOR THE PRODUCT.
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10.what is the warranty service objective for the product.
-WHAT IS THE WARRANTY SERVICE POLICY FOR THE PRODUCT.
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11.what is the technical training objective for the product.
-WHAT IS THE TECHNICAL TRAINING POLICY FOR THE PRODUCT.
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12.what is the product return objective for the product.
-WHAT IS THE PRODUCT RETURN POLICY FOR THE PRODUCT.
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