AboutErnesto Gomes Expertise I can answer questions to Corporate Governance, General Management, Budgeting, Human Resource, People Management, Sales, Competition, Change & Transformation, Strategy and other. Specifics in Accounting and/or Legal are not my strength.
Experience I'm an experienced Business Manager and was a GM of a unit within a large IT Company. Leading over 250 Employees and multy million business. International Roles and Responsibilities. Worked and lead in Service Delivery, Sales, Portfolio Management and General Business.
Education/Credentials Project Management, 12 years of work experience
I understand you do not like to answer long question. but i would be very thankful of you if you help me to solve following questions. these are related to sales and marketing.
Thank you
Have a good day
David
1 – Explain how a direct distribution channel may be the lowest cost alternative for one business marketer and the highest cost alternative for another in the same industry.
2 – In the Silikon Valley, if an idea has merit, it attracts funding by venture capitalists and it attracts talented employees. What steps can large organizations take to spawn promising new ideas and to better capitalize on the talents of current employees?
3 – Distinguish between single and multiple statistical series methods for estimating market potential.
4 – Explain how the decision making process that a university might employ in selecting a new computer would differ from that of a commercial enterprise. Who would be the key participants in the process in each setting?
5 – Many observers argue the cost advantage that rapidly developing economies enjoy will evaporate in 5 to 10 years. Agree or disagree? Explain
6 – describe how an office supply firm many have a core offering of products and services for a small manufacturer and an augmented offering for a university?
Answer Hi David,
here my thoughts/answers.
1. I would say that in distribution marketing and logistics are the most expensive. Therefore costs can be very different depending on the:
- logistic setup, e.g. Coffee Machines: home delivery vs. factory sales / SW Products: online download vs. packaged version with CD / etc.
- marketing needs, e.g. a Restaurant in the main road of the city where everyone walks by will need less marketing than one hidden on a side street
2. Again very different, depending on the industry. But I would imagine that e.g. in IT and Web, companies can show their innovation by promoting "white papers" of there innovative products or make it even open source, like facebook and google who build a concept which many like and where people can develop their own add-ons on that platform... at the end, I think the key is how to let people know that you have "cool" products ideas and that they (future employees) can be part of that.
3. I understand a single statistical method looks at the market potential e.g. from one main aspect only and over a certain period of time, while a multiple one looks at different aspects over different time periods. One example could be: Beer consume in the months June-August in city xyz (single) and same consume, in the same timeframe and city but while a great sports event takes place, like the football world cup
4. not sure: I guess an university needs to look closer at how their decisions will be seen from who ever defines their mission, pays their bills and makes the rules... like the city, the sponsors, the government etc. while a company will mainly look at the business benefit the investment will bring.
5. I agree to a certain extend. The main advantage of developing countries and their price structure is of benefit to mature markets for "commodity business", like call center for example. But commodity is always only about the price and these economies get wealthier and the price is not sustainable, the next off shore location will be searched. So finally every market will need to find their specialization, which gives them enough competitive advantage over the others.
6. I'd say that this is an example you find everywhere. Companies provide universities and public sector organizations better services and/or cheaper prices because it helps in PR and especially in universities you can make the future employees (students) aware of your company and products.
hope it helps E.
p.s. the problem with long questions is, that they look like people are trying to give me their homework and of course I don't always have the time to answer them...
