You are here:

Managing a Business/Corporate diaries.

Advertisement


Question
Dear Brian

Do you feel that corporate diaries given to clients as gifts promote corporate Brand image?.

Thanks
Prashant

Answer
Hi Prashant

The giving of corporate diaries has been a marketting tool used here for a long time to make a gesture to a valued client. It does keep the name of the company in mind in a limited way particularly in the purchasing office etc. Calendars are used for the same purpose however I feel such forms of promotion are traditional and personal rather than promoting Brand image

You should think about the inroads PDA and other devices have made into the organisation of personal time. I think the practice has shrinking relevance however corporate giving will no doubt continue in some form

Managing a Business

All Answers


Answers by Expert:


Ask Experts

Volunteer


Brian Thompson

Expertise

My expertise extends to general management, financial management, corporate govenance and everyday managerial problem solving

Experience

I have in excess of 30 years experience in the management of public and private organisations

Publications
Revival ~ a different perspective

Education/Credentials
B.Bus. FCPA, FCIS

©2016 About.com. All rights reserved.