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Managing a Business/Bird logo brands.

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QUESTION: Dear Ken

Do you recommend to have the brand name for a New Business entity startup for a travel Agency as Flamingo travels and Flamingo airlines for airlines operator?.

Thanks
Prashant

ANSWER: Hello Prashant,

Thank you for your question!

It is so important when establishing a brand to differentiate. You want to stand out and not be confused with other companies. You want to optimize your search engine exposure (SEO). You want your logo to be memorable.

If you Google Flamingo travel you'll get over 5 million hits; it's a very crowded space. There are so many companies using Flamingo that it would be perplexing to customers to find you in particular. It could also become a deterrent to customer loyalty; if another Flamingo comes up when someone is looking for you they might not care and just use them.

I would consider another name. If your agency is working with a specific region exclusively, you may want to include the region in the name. It would be good for your marketing. If you cater to a specific clientele, it may be effective to add that to the name. In this type of business the more specific you can be in the name, the more attraction you'll have for customers.

Prashant, please let me know if you want to discuss this further.

Warm regards,

Ken

---------- FOLLOW-UP ----------

QUESTION: Dear Ken

Can you suggest some bird names for a travel Agency or airlines operator Business entity startup?.

Examples - Falcon, Ostrich etc

Thanks
Prashant

Answer
Dear Prashant,

If you're going to use a bird, I would use majestic flying birds, such as Eagle. don't use a bird that is grounded, such as an Ostrich.

I recommend you go to: stocklogos.com and search travel agency, you'll get lots of really good suggestions.

Good luck!

Warm regards,

Ken

Managing a Business

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Ken Tasch

Expertise

My business and management expertise covers: Strategic Planning Business Operations Marketing/Sales/Business Development Manufacturing Engineering

Experience

I've started multiple businesses and managed others businesses, as president, in my 45 year career. I've worked for large multi-nationals as well as small businesses, both public and private. I've written an eBook on business capture management which can be found on my Web site: www.goLAUNCHsales.com. I am finalizing a general business book which I plan to publish this year. The book is an encyclopedia of business information.

Organizations
I'm a top contributor in LinkedIn's Harvard Business Review Group. I co-manage The Cultural Heritage Business & Law World Forum.

Publications
The Harvard Business Review is publishing a short piece on innovation in the upcoming September edition.

Education/Credentials
BSME Mechanical Engineering Non-degree graduate work at the Thunderbird School of Global Management

Past/Present Clients
I formally retired from the corporate world last year. I've since started a consulting and executive coaching business called LAUNCH™ Business Consulting. Information on all my current clients is confidential.

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