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Managing a Business/Supermarkets in Rural areas.

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Question
Dear Ken

Do you feel Supermarkets business can be successful in Rural areas?.

Thanks
Prashant

Answer
Hello Prashant,

I hope all is well.

As you know, supermarkets have a great deal more overhead than regular markets. They require a large customer base just to break even. A rural area would have to have the population to support the business, and its competitors. In the U.S. a distinction is made between suburban and rural areas. Suburban cities and towns are able to support supermarkets, but rural areas are not. An exception might be a location off an interstate highway where there is access to a number of rural areas. In that case customers will drive from a rural area to shop.

Warm regards,

Ken

Managing a Business

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Ken Tasch

Expertise

My business and management expertise covers: Strategic Planning Business Operations Marketing/Sales/Business Development Manufacturing Engineering

Experience

I've started multiple businesses and managed others businesses, as president, in my 45 year career. I've worked for large multi-nationals as well as small businesses, both public and private. I've written an eBook on business capture management which can be found on my Web site: www.goLAUNCHsales.com. I am finalizing a general business book which I plan to publish this year. The book is an encyclopedia of business information.

Organizations
I'm a top contributor in LinkedIn's Harvard Business Review Group. I co-manage The Cultural Heritage Business & Law World Forum.

Publications
The Harvard Business Review is publishing a short piece on innovation in the upcoming September edition.

Education/Credentials
BSME Mechanical Engineering Non-degree graduate work at the Thunderbird School of Global Management

Past/Present Clients
I formally retired from the corporate world last year. I've since started a consulting and executive coaching business called LAUNCH™ Business Consulting. Information on all my current clients is confidential.

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