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About Leo Lingham
(Top Expert on this page)

Expertise
I can answer questions on marketing, marketing planning, product management, advertising, sales promotions, sales planning, merchandising, direct marketing, and sales management.

Experience
18 YEARS WORKING MANAGEMENT EXPERIENCE IN BUSINESS PLANNING,
STRATEGIC PLANNING, MARKETING, SALES MANAGEMENT, AND ORGANIZATION DEVELOPMENT.

PLUS

24 YEARS OF MANAGEMENT CONSULTING IN STRATEGIC PLANNING,
BUSINESS PLANNING, PRODUCT MANAGEMENT, MANAGEMENT TRAINING,
AND BUSINESS COACHING.

MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINSTRATION.

Organizations
PRINCIPAL--BESTBUSICON PTY LTD

MANAGEMENT CONSULTING SERVICES.

Education/Credentials
MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINSTRATION

   

You are here:  Experts > Business > Small Business Information > Marketing

SubjectDate AskedExpert

Guerrilla Marketing7/18/2008Russel Ray
  Q: Russel Ray! Please guide me briefly that what is Guerrilla Marketing with some practicale examples ...
  A: Hey, Hussain. I can't think of a single multinational or well-known company that would serve as a ...
Suggest me as soon as possible7/15/2008Leo Lingham
  Q: Good evewning sir, I am Sakshi Suri persuing 2yrs diploma course in Retail management from Indian ...
  A: SAKSHI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
My new product company7/12/2008Russel Ray
  Q: I have an organic bath and body product company that I started this year with my partner. We would ...
  A: Hey, Rachel. You've asked a lot of questions that would take a very long time to answer on this ...
marketing7/11/2008Joe Fournet
  Q: hey can you please tell me something regarding concept marketing with the help of some examples i ...
  A: I'd first get a clarification from your professor about what he/she actually means and/or wants from ...
Systems Management Service (SMS) Consulting/Agency7/10/2008Joe Fournet
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: Bernidette, Sorry for the delay in responding. Since I'm not totally sure what it actually is that ...
Systems Management Service (SMS) Consulting/Agency7/10/2008Leo Lingham
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: BERNIDETTE, RIGHT NOW, YOU HAVE THE SKILLS/ KNOWLEDGE AND THE COMPETENCIES TO PROVIDE ...
Systems Management Service (SMS) Consulting/Agency7/10/2008David Wrobel
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: Bernidette, Sorry for the delay in getting back to you! This is always the biggest hurdle to over ...
promoting Systems Management Service (SMS) Consulting/Agency7/10/2008Ashraf Nisseem
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: very nice question. thnx much and i wish u every success and plz consider me ur permanent ...
Systems Management Service (SMS) Consulting/Agency7/10/2008Carlos Scarpero
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: I agree. Cold calling s probably not the best use of your time. My suggestion is to try networking. ...
Systems Management Service (SMS) Consulting/Agency7/10/2008Kip Gienau
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: First thing let me say welcome to the world of business it will never be easy but will reward those ...
Systems Management Service (SMS) Consulting/Agency7/10/2008Jim Gawley
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: Bernidette, There is no silver bullet for this. I don't know how much collateral material you have ...
Systems Management Service (SMS) Consulting/Agency7/10/2008Laurie Boyce
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: I am not too familiar with the SMS Consulting industry, but as I advise all of my clients, I would ...
steps to prmote sales of leather goods7/6/2008Leo Lingham
  Q: What steps should i take to promote sales of leather goods?
  A: NAMITA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
Assignment on Marketing7/5/2008Leo Lingham
  Q: marketing activities in line with marketing concept analyses, and using marketing concept to ...
  A: MOHAMMED, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Market Plaining7/3/2008Leo Lingham
  Q: Leo Lingham, I hope you are in good health. Today I want to discuss with you regarding market ...
  A: BABAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ========================================== ...
How To Contact A List of Specific Individuals6/19/2008Russel Ray
  Q: I live in a city with a metro area pop. of about 800,000. I am an acupuncturist & plan on starting ...
  A: Hey, Mike. That link is close. However, if you turn it on its side, then you have a one-third sheet ...
marketing my product6/19/2008Leo Lingham
  Q: Sir, I am in the process of becoming a dealer for BOSCH range of power tools . But first i will be ...
  A: ANIL, WHEN WE ANALYZE YOUR SITUATION, -you are new to the market. -your outlet is ...
Marketing Management6/19/2008Leo Lingham
  Q: 1) How a marketer develops and test new product concept? 2) How management does business and market ...
  A: AMRAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Diff between Real and Trade Marketing6/18/2008Leo Lingham
  Q: Mr. Leo Lingham I hope you are in good health Please tell me in detail what is the difference ...
  A: BABAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Distibutorship and Marketing6/11/2008Leo Lingham
  Q: I am currently negotiating to be a distributor of a fuel saving product from Germany and i am in ...
  A: IDAHOR, Under the current world oil situation, this product will be well received. -of ...
Media Buyers6/10/2008Leo Lingham
  Q: I was wondering if you have ever complied a list of have access to a good list for a newer website ...
  A: CHRIS, I have never compiled such a list. BUT I CAN GIVE YOU THESE SITES WHERE YOU ...
Market Direction, Low Funds6/8/2008Russel Ray
  Q: I have been putting together the pieces to launch my business which lies in the jewelry / bead ...
  A: Hey, Kathy. Contact this guy: Dominic Maricic Toll Free: 1-888-750-4777 He's in the Los Angeles ...
Market Direction, Low Funds6/8/2008Russel Ray
  Q: I have been putting together the pieces to launch my business which lies in the jewelry / bead ...
  A: Hey, Kathy. Without a properly capitalized company, it will probably take a longer to get ...
Do you have name suggestion for my business?6/6/2008Kip Gienau
  Q: I m going to start manufacturing business of anti rust primer coating.Can any body suggest any name ...
  A: I am not good at nameing things it took me forever to name my cat and then I settled for kitty. The ...
pricing6/6/2008Leo Lingham
  Q: i have a pricing question. i am a manufacturer selling to a number of customers including retailers, ...
  A: KATHRYN, 1.FOR THOSE TRANSACTIONS OF '' NON-PROFITS'' you can claim ''sales tax ...
Brand Management6/6/2008Leo Lingham
  Q: Leo Lingham, I hope you are in good health. Please guide me relating Brand Management and my ...
  A: BABAR, THE ANSWER TO YOUR QUESTION IS ''YES''. THE PRODUCT MANAGER/ BRAND MANAGER IS ...
Writing a Marketing Plan6/5/2008Joe Fournet
  Q: Where can I find free samples of marketing plan in development and training field? I just joined ...
  A: I don't know if you've done this already but you might Google "marketing plans" and see what comes ...
Privacy on online transactions5/30/2008Leo Lingham
  Q: is privacy a bigger issue in the online world than the offline world?
  A: Ng'wandu, THE PRIVACY IS A BIGGER ISSUE IN THE ONLINE WORLD THAN THE OFFLINE WORLD. ...
shares and dividends5/29/2008Leo Lingham
  Q: i need help in my homework this is mythe market value of the following five shares from May 5th to ...
  A: NAINA, I DON'T HAVE THE SPECIFIC SITE. I WOULD SUGGEST THE FOLLOWING OPTIONS ...
Pricing5/26/2008Leo Lingham
  Q: could you please explain to me how and why pricing a service would differ from the pricing of a ...
  A: CAREY, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== PRODUCT ...
Adidas5/23/2008Joe Fournet
  Q: What current advertising does Adidas use?
  A: I'm not sure I totally follow what you're asking. Addidas uses TV but not as much as, say, Nike. ...
societal marketing5/22/2008Russel Ray
  Q: I just read your note in societal marketing, and how it reduced apartheid in South Africa. Do ...
  A: Hey, Dick. Yes, I do. A repressed society like South Africa at that time, and North Korea and ...
design5/21/2008Joe Fournet
  Q: I am designing tops for a small company and how much do I sell a design? How does this work?
  A: Not trying to sound trite or trivial, but the price depends on the design. How intricate, involved, ...
Coffee Shop Help5/20/2008William Siebler
  Q: I have a coffee shop called "The Kaffeehaus" and I originally had the idea that it would be an ...
  A: Raymond, You might try offering these younger customer very good service:) In other words check ...
HR KPIs in retail organisation5/18/2008Leo Lingham
  Q: please share with me your thoughts on important KPIs in a wholesaler organisation and what are the ...
  A: SANDRA, THERE ARE VARIETIES OF WHOLESALE OPERATION DEPENDING ON THE PRODUCTS. -there is ...
Brand and marketing chanel image5/18/2008Leo Lingham
  Q: Why should marketing channel image be consistent with the brand image
  A: NG'WANDU, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing Plan and Marketing Strategy5/17/2008Leo Lingham
  Q: Is there any difference between "Marketing Plan" and "Marketing Strategy?
  A: NG'WANDU, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing5/14/2008Leo Lingham
  Q: I am working in marketing deptt of fabric pls tell me the best web sites of marketing to enhance my ...
  A: ZAFAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Need to make a Splash in market!5/12/2008Kip Gienau
  Q: I sell a high end product for women. My marketing materials are high end, I present well; BUT my ...
  A: Your question is very vague and It is hard to develop a good answer without knowing more about the ...
Marketers and Economics perceptions of price5/12/2008Leo Lingham
  Q: marketers have quite different perceptions of price to those of economics
  A: Ng'WANDU HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...

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Questions by
Active Experts:
Laurie BoyceRussel RayWilliam Siebler
Ashraf NisseemBigAlSteve Pywell
Carlos ScarperoJim GawleyJoe Fournet
Shane ScherchKip GienauBoaz Gal
Dr. Alvin TangLeo LinghamDavid Wrobel
   

     
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