AboutJoe Fournet Expertise I can answer questions or help clarify information relative to advertising, marketing and
design issues. The development of an ad campaign or how best to approach writing an
article or ad, proper use of various media and when to hire an expert for your marketing
are questions I welcome.
Experience I have over 20 years in the managment and creation of advertising and marketing campaigns in all media. The development of concepts, copywriting, creative and art direction, and when to incorporate other elements of the marketing mix such as public relations and research.
Organizations International Association of Business Communicators
American Advertising Federation
Houston Advertising Federation
Only in Houston
Houston Area Apple Users Group
Publications Create Magazine
Houston Business Journal
Education/Credentials McNeese University, BS
Louisiana State University, Intl. Relations
Awards and Honors Appointed to Texas Advisory Board of Create Magazine
Selected "Ghost Writer" by president of Halliburton for lead feature in major trade pub
Presented “Winning and Wacky Ways to Kick Start your Creativity” to the 2005 International Conference of the American Creativity Association
Expert: Joe Fournet Date: 5/2/2008 Subject: Organizational Structure of Advertising Agency
Question I would like to the detail working structure of an Advertising Agency, like how many departments, what that particular deparment do, normally how many workforce that department hold etc...Actually it's university assigment that i have to submit. Please if someone working in Advertising Agency please let me know how management of advertising agency works????
Answer This question is too multifaceted to answer in this manner and forum. I'd recommend you interview ad agencies in your city to get a more hands-on look and understanding.
Agencies will be structured differently, depending on their size and need. Basically, you'll find media, research, account service and creative departments within most agencies. The workforce, too, will depend on their size and need.
