AboutLeo Lingham Expertise I can answer questions on marketing, marketing planning,
product management, advertising, sales promotions, sales planning,
merchandising, direct marketing, and sales management.
Experience 18 YEARS WORKING MANAGEMENT EXPERIENCE IN BUSINESS PLANNING,
STRATEGIC PLANNING, MARKETING, SALES MANAGEMENT, AND ORGANIZATION DEVELOPMENT.
PLUS
24 YEARS OF MANAGEMENT CONSULTING IN STRATEGIC PLANNING,
BUSINESS PLANNING, PRODUCT MANAGEMENT, MANAGEMENT TRAINING,
AND BUSINESS COACHING.
Expert: Leo Lingham Date: 6/19/2008 Subject: marketing my product
Question Sir,
I am in the process of becoming a dealer for BOSCH range of power tools . But first i will be doing some trial orders.Also there,s already an existing dealer for the same make . What i want to ask you is when should i start my marketing ?..Since L be in the shop in the begining i wont be able to go to the industrial estates. One question thats bothering me is how can i market my product ( if i intend to do so ) before even starting my shop ?..I need your advice..
Answer ANIL,
WHEN WE ANALYZE YOUR SITUATION,
-you are new to the market.
-your outlet is new to the market.
-you have an established competitor supplier
to overcome.
-you have an handicap --can't move out initially.
=========================================
YOUR OBJECTIVE IN THE BEGINNING,
-you have to create an awareness in the market.
-you have to maintain a sustained image in the market.
-you have to create a customer service facility
*online booking
*phone booking
*payment on delivery.
=====================================
ACTION PLAN
-create one page letter drop--about the announcement
of the opening of the shop and drop it at all the outlets in the industrial estate,
one week before the opening.
-develop a simple website.
-develop a simple catalogue, with no price shown.
-offer an introductory price [ good discounts] for 6 months.
-hire temporary hands to distribute the catalogue at all nearby industrial estates.
THIS SHOULD BE DONE ONE DAY BEFORE THE OPENING
OF THE SHOP.
-insert the catalogue in the newspapers, which is distributed by
the local distributors.
-for orders online/ telephone, offer free delivery for the first 12 months.
-with the permission of the industrial estate managers,
hold a demo. session [ 4 hours] of your range of products.
-the catalogue should be letter -dropped in all units of the
industrial estates, every 2 months to sustain the pressure.
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-review the prospect of ''onsite'' servicing and
''offsite'' servicing of the units.
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regards
LEO LINGHAM
