AboutJoe Fournet Expertise I can answer questions or help clarify information relative to advertising, marketing and
design issues. The development of an ad campaign or how best to approach writing an
article or ad, proper use of various media and when to hire an expert for your marketing
are questions I welcome.
Experience I have over 20 years in the managment and creation of advertising and marketing campaigns in all media. The development of concepts, copywriting, creative and art direction, and when to incorporate other elements of the marketing mix such as public relations and research.
Organizations International Association of Business Communicators
American Advertising Federation
Houston Advertising Federation
Only in Houston
Houston Area Apple Users Group
Publications Create Magazine
Houston Business Journal
Education/Credentials McNeese University, BS
Louisiana State University, Intl. Relations
Awards and Honors Appointed to Texas Advisory Board of Create Magazine
Selected "Ghost Writer" by president of Halliburton for lead feature in major trade pub
Presented “Winning and Wacky Ways to Kick Start your Creativity” to the 2005 International Conference of the American Creativity Association
Expert: Joe Fournet Date: 7/19/2008 Subject: Marketing Strategies
Question Hello Joe Fournet!
I am working in a ceramic industry as Assistant Manager Marketing and our product is decorative ceramic wall and floor tile. We are selling our product through company's authorised dealers all over the country. In these days we are going to expand our production capacity, please guide me that what marketing and advertising strategies would be the best for our dealership network.
Please have a glance at some of our marketing activities in 2007 which would be helpful for you to guide me in the right direction.
- Conduct a Dealers and Architect dinner function locally and introduce them our new sizes and desings in wall and floor tiles
- Participate in Build Asia function where all the Asian companies intorduce their product.
- Provide rolling stands to dealers
- Provide leaflets to dealers
- Provide tile stands to dealers
- Prodvide shop signs to dealers
- Giveaways (Pen) for the dealers
Best regards,
Hussain
Answer I can't give you as complete an answer as you probably want because this Forum is not really designed for that sort of detail. Besides, I'd have to be more familiar with your industry to project an accurate opinion. I don't care to mislead you.
As a general rule, whatever form of education or offering that worked well last year should be repeated in some way this year. If the dealer network did not like something or advised you how to improve on something, follow their wishes as best can be and alter how you do things.
Whatever you give away, make sure it's interesting and appealing to them; that way they brag about it and show it off to their colleagues.
Sorry I couldn't be more helpful. Question/scenarios like this one requite a little more specific thought and probably need to be industry specific to be really helpful.
