AboutLaurie Boyce Expertise I serve as a marketing consultant and focus much of my time on helping clients to discover their true brand identity, and to build a cohesive marketing strategy. I cover all aspects of marketing communications including copywriting, marketing planning, media planning, graphic design, logo design, and web design.
Experience With more than 12 years of experience in graphic design, marketing, and publishing, I am uniquely positioned to serve as a strategic partner to individual business owners, and organizations. I worked for several years with an international publisher marketing hundreds of products, coordinating numerous events, and serving as a resource for more than 100 sales reps. I apply a big business mentality to small businesses and guide them through to the most important steps to take in establishing a brand. I don't believe in a cookie-cutter approach. Each client deserves a customized marketing plan, and a solution that meets their business need, and their marketing budget.
Organizations American Marketing Association
Education/Credentials AAS in Graphic Design, BS in Business Administration
Expert: Laurie Boyce Date: 7/25/2008 Subject: career questions
Question Hi. My questions really pertain to marketing as a career. I know that you mentioned being a marketing consultant, which I assume takes many years to become, but can you tell me what an entry level position would be in terms of marketing consulting? What is the usual salary? How does one go about obtaining clients? Is there a lot of travel involved? Thanks!
Answer Hi Danielle,
I started my career in the field of graphic design and moved into a Marketing Communications role, and from there to a strategic role. My path is not a traditional one, I moved through the ranks at a faster pace because of my skill set, and the company I worked for. Starting out as a marketing consultant would be a tough road, you really need some time and measurable results under your belt to launch a career as an independent consultant.
There are many entry level Marketing Assistant and Marketing Coordinator roles that pop up across industries, and these are a great foot in the door. I am not sure where you are located, but in upstate NY, entry level jobs are in the $21,000 - 25,000 range. The secret lies in being tenacious, creative, and a hard worker. Don't be afraid to take on new projects that challenge you to learn something new.
Another good way to gain experience and networking contacts is to join your local AMA chapter (www.marketingpower.com). Look to volunteer for a committee, or help out at an event. You may find your next employer!
I am also a big proponent of offering pro-bono advice to local non-profit organizations. I have volunteered time and services to the American Heart Association, and the Ovarian Cancer Support Group just to name a few. Many of these organizations are looking for help from the marketing community, and it is time well spent. You can further your career, and feel good about volunteering your time.
The key to being successful in marketing is to be accessible. Get out there, network, volunteer, and think of yourself as a sponge, taking in as much information as you can to build your skill set.
Let me know if I can answer any other questions, or expand on anything.
