AboutRussel Ray Expertise I can answer questions about all marketing although my specialty is Guerrilla Marketing. If you don't have the budget of Wal-Mart, you need Guerrilla Marketing. If you're not familiar with Guerrilla Marketing, the premise is that you can do what the big boys do, but less expensively, if you're willing to use your time, energy, and creativity.
Experience 42 years of experience marketing companies that I have founded, developed and sold, starting with my research and typing service for college students when I was 10.
Education/Credentials Graduate of Texas A&M University
Expert: Russel Ray Date: 7/12/2008 Subject: My new product company
Question I have an organic bath and body product company that I started this year with my partner. We would obviously like to generate alot of attention around our website (our site has a store to purchase product).
I have gathered a huge list of emails and addresses for mag's that we would like to be in.... In addition to this I have a drawr FILLED with business cards and email addresses from all business connections in the past. Is there a company that will take these from me and create a mailing list or a marketing campaign for me?
Where do I start? Who do I contact? Are emails a more appropriate way to get my initial message across? or a fax, or a letter? Should I make a press release of some kind and fax it to everybody on earth :-) ?
Please help me with the initial introduction of our product to these media venue’s. Thank you so much, any information you can provide would be of great help to us.
Answer Hey, Rachel.
You've asked a lot of questions that would take a very long time to answer on this forum. I can probably give you better help if you'd email me directly at russel@russel-ray.com with your questions because I can more easily answer them individually as time permits.
