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You are here: Experts > Business > Small Business Information > Marketing > promoting Systems Management Service (SMS) Consulting/Agency
Expert: Ashraf Nisseem
Date: 7/10/2008
Subject: promoting Systems Management Service (SMS) Consulting/Agency
Question
Hi my husband and I own a SMS Consulting/Agency. We're still new to this business thing and are having difficulty marketing ourselves to big corporations which is where we feel a lot our business will come from. My husband who works full time in the day as a SMS Administrator would love to eventually get SMS projects of his own to do with companies. He would also love to eventualy place skilled workers of his own into jobs that companies are looking for. Where do we start when it comes to getting consulting gigs of our own as well as contracts with companies in need of skilled workers? We've tried cold calling but it is soooo difficult ....any other ideas?Help please thanks.
Bernidette
Answer
hi bernidette,
very nice question. thnx much and i wish u every success and plz consider me ur permanent consultant, that is if u like my advice.
u need to have a good website. then u need to promote the website using link exchange and advertising at specialized magazines where ur custmors should be looking for people like u. there arn't many websites dealing with ur issue so if u ask ur web design agency to promote ur site it can be very easy to rank no.1 in ur category if they do a good job.
u need to participate in expos and conferences dealing with sms. have a good presence; not necessarily expensive but be organized, behave professionally, treat visitors with confidence and care, look different, and sell urself with enthusiasm concentrating on ur usp (unique selling proposition)which is the reason why should customers come to u and not to others. try to promote urself as number one in something. people mostly remember no.1 and hardly remember no.7 or 8.
take care and let me know if u need other ideas. ur comments and follow ups r most welcome.
sincerely,
ashraf
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