AboutLeo Lingham Expertise I can answer questions on marketing, marketing planning,
product management, advertising, sales promotions, sales planning,
merchandising, direct marketing, and sales management.
Experience 18 YEARS WORKING MANAGEMENT EXPERIENCE IN BUSINESS PLANNING,
STRATEGIC PLANNING, MARKETING, SALES MANAGEMENT, AND ORGANIZATION DEVELOPMENT.
PLUS
24 YEARS OF MANAGEMENT CONSULTING IN STRATEGIC PLANNING,
BUSINESS PLANNING, PRODUCT MANAGEMENT, MANAGEMENT TRAINING,
AND BUSINESS COACHING.
Question sir, i am working in a animation skool as sales development,
our main source is students,we are having limited budget,
this year we got less number of students
1.how can we apply guirella marketing for our field to improve business?
2.what is guirella marketing?
3.what are the marketing activities which can give fast results?
Answer KANIYOOR,
HERE IS SOME USEFUL MATERIAL.
REGARDS
LEO LINGHAM
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2.what is guirella marketing?
THE CONCEPT OF GUERRILLA MARKETING
was invented as an unconventional system of PROMOTIONS that relies on time, energy and imagination rather than a big MARKETING . Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially INTERACTIVE; and CUSTOMERS are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate BUZZ , and consequently turn VIRAL .
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge MOBILE digital technologies to really engage the consumer and create a memorable experience.
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1.how can we apply guirella marketing for our field to improve business?
A guerrilla marketeer uses all of his or her contacts, both professional and personal, and examines his company and its PRODUCTS, looking for sources of PUBLICITY . Many forms of publicity can be very inexpensive, others are free.
Implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. Small organizations and BUSINESSES are able to obtain publicity more easily than large companies as they are closer to their customers and considerably more agile.
It should be based on HUMAN PSYCHOLOGY instead of experience, judgment, and guesswork.
Instead of money, the primary investments of marketing should be time, energy, and imagination.
The primary statistic to measure your business is the amount of PROFITS , not SALES .
The marketer should also concentrate on how many new relationships are made each month.
Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
Instead of concentrating on getting new customers, aim for more REFERRALS , more TRANSACTIONS with existing customers, and larger transactions.
Forget about the competition and concentrate more on cooperating with other businesses.
Guerrilla Marketers should always use a combination of marketing methods for a campaign.
Use current technology as a tool to empower your business.
MARKETING TACTICS
VIRAL MARKETING -- through social networks
Presence marketing—marketing for being there
Grassroots marketing—tapping into the collective efforts of brand enthusiasts
Wild Posting Campaigns
Alternative marketing
BUZZ MARKETING-- word of mouth marketing
UNDERCOVER MARKETING -- subtle product placement
ASTROTURFING -- releasing company news to imitate GRASSROOTS popularity
EXPERIENTIAL MARKETING-- interaction with product
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3.what are the marketing activities which can give fast results?
THERE ARE MANY WAYS, BUT THIS IS SUBJECT
TO THE SIZE OF YOUR RESOURCES.
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