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Question
Hi, my name is Frank Huang, and I have been offered a position as the marketing chief of a non-profit charity. The foundation does not currently have a marketing adviser, nor does it have the funds to hire a professional one, so I was offered the position as an internship. I have very very basic knowledge of online marketing, besides generating hits on my blog, and entering them into search engines. I was hoping to get some guidelines or tips on how I should start off, any books or websites I should refer to, or any other help in general. Any information at all would be fantastic. Thank you.
Hi Frank,
You can find a lot of resources on our website.
http://www.forbesamg.com/resource_center/index.html
I also attended a webinar on online donations. You can find the slides here.
http://www.forbesamg.com/onlinedonationPPT.pdf (It is quite a large file 16megs)
Hopefully this is a good starting point.
Regards,
Jim
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Answers by Expert:
Jim Gawley
Expertise
I welcome any type of question regarding direct marketing. My specialty is eMarketing, promoting businesses via email newsletters, carefully crafted websites and even cell phone text messaging. I am also well versed in all aspects of direct mail marketing.
Experience
I am currently VP of eMedia with Forbes Advertising & Marketing
Group, Inc. I work with a wide variety clients including trade associations, retailers, restaurants, manufacturers and others.
Organizations
Member of the Email Experience Council
Member of the American Society of Association Executives
Publications
Wall Street Journal, New York Times and many local newspapers. I have appeared on CNN and CNNfn.
Education/Credentials
BSBA graduate of Boston University
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