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Question
1.Consumers will soon be able to purchase prerecorded videodiscs and engage in two-way communications via cable television systems. What are some of the implications of these developments for advertisers?

Answer
Consumers will soon be able to purchase prerecorded videodiscs and engage in two-way communications via cable television systems. What are some of the implications of these developments for advertisers?

THESE  PRE-RECORDED  VIDEODISCS
- can be a simple yet powerful way to get your message directly to your target audience. A smart and effective  PRE-RECORDED  marketing campaign can help your business grow by grabbing the attention of potential customers.
   This means there are people who could be seeing your  marketing campaign immediately who could potentially come looking for your business.
    campaigns allow you to target on a specific group of individuals who are most likely to want or need the products and services your company provides. This means a higher ROI than if you were to do mass advertising, like a TV or print advertisement.
   You can customize your campaign by addressing your customers by name and addressing their needs specifically. When you speak directly to your audience, they are more likely to respond.
   Sending a  campaign allows you to physically put your message in the hands of your target audience. You can make an even greater impression by including additional material like coupons.
   SUCH Campaigns are easily measurable and can allow you to see exactly how effective they are for your company. Simply track the inquiries received or count the number of coupons redeemed. This will help you with future direct mail marketing campaigns by allowing you to see exactly what works for your audience.
SUCH  CAMPAIGNS   can help boost awareness for your company while keeping costs down. Get started on a direct mail marketing campaign today.

Quick to produce. You can prepare and mail a small promotion within days or weeks  ---is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer.
Quicker response. Not only IT is quicker to prepare, but response time to direct mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists.
Highly targeted. Using carefully developed lists, you can target your mailings more selectively than you can with most other media. You can reach almost any market segment, buyer profile, or area of the Treasure Coast you feel is most appropriate for your business.
Less competition. Your advertising message does not have to compete with other advertising messages. And, your competitors are less apt to know your current strategy.
More personal. Not only can letters be personalized via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader.
Enhance newspaper advertising. Build on customer awareness by complimenting  THIS advertising with the impact of targeted mail.
List of loyal customers. ---allows you to build and maintain a list of prime prospects for your future direct mail campaigns.




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Leo Lingham

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I can answer questions on marketing, marketing planning, product management, advertising, sales promotions, sales planning, merchandising, direct marketing, and sales management.

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18 YEARS WORKING MANAGEMENT EXPERIENCE IN BUSINESS PLANNING,
STRATEGIC PLANNING, MARKETING, SALES MANAGEMENT, AND ORGANIZATION DEVELOPMENT.

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24 YEARS OF MANAGEMENT CONSULTING IN STRATEGIC PLANNING,
BUSINESS PLANNING, PRODUCT MANAGEMENT, MANAGEMENT TRAINING,
AND BUSINESS COACHING.

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