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Question
i run an accounting firm, few months old, very bad marketing, no new clientele, want to improve sales
suggest something
services provided are bookkeeping, taxation, accounting, financial planning

Answer
THIS   CONSULTANCY  IS  GOING TO  FOCUS  ON
bookkeeping, taxation, accounting, financial planning
STEP  1.
-register a  business  name.
-incorporate  the  business name into  PRIVATE  LIMITED  CO.
-Apply  for  a  tax  no.
-open a  bank  account.
-apply for   the creditation  of  the    association.
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STEP  2
AT  THE  CURRENT  SITUATIONS.
-the  company  is  not  known.
-the   services  are  not  known in the  market.
-the   company  have  no visibility  in the  market.
-the  market  awareness  of  the  company's profile  is  almost  nil.
I  AM  STATING   THIS   INTENTIONALLY  TO  SAY

HENCE , IN  THE  FIRST  STAGE,
-define  the  product [ services]  you  are  offering
-what is  the  usp of  the  co.  services
-what  is  the  uniqueness  of  the co.  operation.
-what  value  added   services  are  offering
-if  you are   different  from  others- WHAT  IS  IT.
YOU  MUST   DEVELOP   the  SERVICE PACKAGE- WELL  DEFINED.
IT IS  PERSONALISED  APPROACH, THAT  WILL  BRING  BUSINESS.
WHAT  YOU KNOW  IS  IMPORTANT, BUT
WHOM  YOU  KNOW  IS MORE  IMPORTANT.
========================================
STEP  3
-REVIEW  THE  SERVICES, THAT  ARE BEING  OFFERED.

Permanent  CONTRACTS..

Contract/Temporary  SERVICES

FINANCIAL  Solutions: Full Vendor Management, Project Management & Outsourcing
=====================================

STEP  4
DEVELOPMENT  OF   THE  PROMOTIONAL  MATERIALS.

Develop a  brochure with   INFORMATION and   using the  set of  topics  listed below and more
if  you have.
1   WHAT  ARE  YOUR   SERVICES
2   HOW CAN  YOU/YOUR SERVICE  IMPROVE A COMPANY'S BUSINESS PERFORMANCE
3   HOW WILL  YOU   FIX  ORGANIZATION    PROBLEMS
4   WILL  YOUR  services   FIT THE WAYS  THE COMPANY   DO BUSINESS
5   WHAT/WHEN   WILL  THE  COMPANY  GET  BACK  IN  BENEFITS
6   WHAT  ROI   WILL THE  COMPANY    GET  BACK  FROM  YOUR  SERVICES.  
7   ---INCLUDE  TANGIBLE   AND  INTANGIBLE
8   WHAT  OTHER  VALUE  ADDED  SERVICES  YOU  OFFER.

THIS   BROCHURE  SHOULD  BE  OFFERED
-as  printed  copies
-CD
-available  on   your  website.

The emphasis  of  the information provided should  be  positive /
business  oriented, and  showing
-business impact
-integrated  information
-networking  with  customers
-integrating  with  the  company's  HR
etc
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PUT  A  SPIN ON   VALUE  ADDED   SERVICES / BENEFITS
------------------------------------------------------------------
EMPHASIS ON   TANGIBLE  SERVICE/VALUES  YOU OFFER
-----------------------------------------------------------------
LOAD  IT  WITH  INTANGIBLE  SERVICES/ VALUES
WHICH PEOPLE CANNOT SEE  BUT ARE RECEIVING FROM YOU.
------------------------------------------------------------------------------
PUT  HEAVY  EMPHASIS  ON  VALUE  ADDED SERVICES  YOU OFFER.
===========================================
STEP  5
DEVELOPING  AND  DRIVING   THE  PROMOTION

-you  need  to create visibility  in   the  market.
-conduct  a  direct marketing    blitz./ using your brochure.
-follow  up  this  with  ''FACE  TO  FACE ''  PRESENTATION.
-offer  value   added  service ,  which  others   don't  offer.
it  must  be   an  unique  set  of  services.
======================================
STEP  6
-Pick   a  list  of,  say,  200  companies in   your   area.
-collect  the  ACCOUNTING   managers' names.
-forward  a  covering letter/ brochure    outlining your  services    along  with
a  desktop  calender  or  something  similar  which   will be
in front  of  their  eyes  all  the  time.
===================================
STEP  7
-create  a   website,   which  will have   the  facility  for
*loading   application  form.
=====================================
STEP  9

GET  THE  ACCOUNTING  MANAGERS   FOR  A  BREAKFAST  SESSION
AND  ADDRESS THEM  ABOUT  YOUR  SERVICES
=======================================
*CONTINUAL  MARKETING / PROSPECTING   IS VERY  IMPORTANT.
*STAYING CLOSE  WITH  YOUR CLIENTS  IS  A  MUST.
*MONITORING  OF   THE  PERFORMANCE.
==========================================
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