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Question
Hi!

First off, I want to thank you for helping people on this site, it helps a lot!

I've recently started a business that delivers groceries to peoples homes, which is mainly focused towards busy families and seniors who may not be able to drive. This is the basic model. The customer calls us, tells us their grocery list, we go and buy it, deliver it to them, they reimburse the cost of groceries plus a $20 service fee.

I know the customers are out there, I just don't know how to reach them and advertise effectively. What would you recommend. I would greatly appreciate any and all advice you have for me. Thank you

Answer
Hi Pratik,

I like your business model, and can see a real need for it even in my community. This type of business calls out for old-fashioned grass roots marketing to get it launched:

- post flyers on assisted living or over-55 community bulletin boards - or buy space in their newsletter if they have one
- advertise in local church bulletins
- offering a first time delivery discount via a service such as Groupon (groupon.com) or a number of others - see http://www.tryitlocal.com/home/Daily-Deals/groupon-for-business-daily-deal-alter - is an activity that can be measured
- set up a Yelp business page (https://biz.yelp.com/), Facebook, Twitter, etc. Friends and family with Facebook and Twitter accounts can help you spread the word (I would recommend you give them a few samples of the copy you'd like them to use)
- pay high schoolers to tuck flyers in the doors of neighborhoods you want to reach; similar to what pizza businesses do

Anyway, these are just a few ideas to get you started. I think you will find combining print advertising with social media in a consistent way will reap real results.

Good luck!
Amy

Marketing

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Amy Lorenti

Expertise

Any questions concerning identifying, creating and implementing effective business-to-business marketing communications including marketing strategy, brand development and logo design, product and service promotion, website development and design, social media and internet marketing, corporate communications including vendor relations, public relations and media relations.

Experience

I am currently owner and creative director of klear idea, a business-to-business marketing communications agency. I also blog regularly sharing small business marketing ideas among other topics at Lorenti Writes. Over the past 25 years I have owned and operated two other marketing communications companies, was chief public relations officer for an award-winning advertising agency and held senior marketing positions for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions. I have extensive experience developing and creating effective business-to-business marketing communications for companies and organizations of all sizes and in multiple industries. This eclectic background gives me a unique insight for quickly understanding processes, products and markets, identifying objectives, formulating solutions and effectively and efficiently delivering the message.

Education/Credentials
Associates of Applied Science - Business Administration State University of New York Elective Studies - Graphic Design & Art History Bridgeport University, Bridgeport, CT

Past/Present Clients
Avon Bartlett Tree Services Boehringer Ingelheim Charles & Colvard Ltd. Cheseborough Ponds CNBC D&B Computing Services Eaton Powerware ESPN Ethan Allen Exxon General Electric General Reinsurance GTE IBM Kraft Foods MCI NacRe Novo Nordisk PepsiCo QSP Reader's Digest ReCapital Reinsurance Red Hat Save the Children Supply Solutions Network The Park Guide Tampa Chamber of Commerce Tech Data Thomas J. Watson Research Center TPF&C Union Carbide Uniroyal Winston Joseph Xerox

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