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Marketing/Setting up a sales website

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Question
Hi Amy,

I'm not 100% sure if this is something you can help me with but here goes!

I just want a simple 2 page website that has a sales funnel.  So basically wanted to know if there is a service that exists that would allow me to do all of the below at once -

1. setup a hyper link from an eBook to my website (I think I just need a domain & hosting for this),
2. to a 'landing page' for signing up email addresses,
3. after signup a page that allows a) the download of a FREE eBook and/or b) hyper links back to other eBooks on sale in Amazon & finally,
4. the ability to send an occasional newsletter to the email list when new eBooks come out.

It sounds so simple but I'm guessing the initial setup will be a bit time consuming.

Thanks for your help.

Lisa.

Answer
Lisa,

What you are looking to do can be done using a content management system to build your website. I use the WordPress CMS for my own sites as well as those of clients. Yes, you will need a domain and hosting company first - look for a hosting company that provides WordPress installation or a similar CMS.

You might want take a look at WordPress.org which will give you further insight into how you can build a website in a relatively short period of time using function-specific plugins for visitor sign up, eBook downloads, etc.

I wish you all the best with your business.

Amy

Marketing

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Amy Lorenti

Expertise

Any questions concerning identifying, creating and implementing effective business-to-business marketing communications including marketing strategy, brand development and logo design, product and service promotion, website development and design, social media and internet marketing, corporate communications including vendor relations, public relations and media relations.

Experience

I am currently owner and creative director of klear idea, a business-to-business marketing communications agency. I also blog regularly sharing small business marketing ideas among other topics at Lorenti Writes. Over the past 25 years I have owned and operated two other marketing communications companies, was chief public relations officer for an award-winning advertising agency and held senior marketing positions for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions. I have extensive experience developing and creating effective business-to-business marketing communications for companies and organizations of all sizes and in multiple industries. This eclectic background gives me a unique insight for quickly understanding processes, products and markets, identifying objectives, formulating solutions and effectively and efficiently delivering the message.

Education/Credentials
Associates of Applied Science - Business Administration State University of New York Elective Studies - Graphic Design & Art History Bridgeport University, Bridgeport, CT

Past/Present Clients
Avon Bartlett Tree Services Boehringer Ingelheim Charles & Colvard Ltd. Cheseborough Ponds CNBC D&B Computing Services Eaton Powerware ESPN Ethan Allen Exxon General Electric General Reinsurance GTE IBM Kraft Foods MCI NacRe Novo Nordisk PepsiCo QSP Reader's Digest ReCapital Reinsurance Red Hat Save the Children Supply Solutions Network The Park Guide Tampa Chamber of Commerce Tech Data Thomas J. Watson Research Center TPF&C Union Carbide Uniroyal Winston Joseph Xerox

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