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Marketing/Real defination or meaning of marketing and different between sales and marketing?

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Question
Real defination or meaning of marketing ?different between sales and marketing?

Answer
DEFINITION  OF  MARKETING.

What  is  Marketing ?

It  is  a  process  by  which  

-one  identifies  the  needs and wants  of  the  people.
-one determines  and  creates a  product/service to meet  the  needs
and  wants. [PRODUCT]
-one determines  a way  of  taking the  product/service to the market
place. [PLACE]
-one determines the  way of  communicating the product  to the
market  place. [PROMOTIONS]
-one determines the value for the product.[PRICE].

-one determines  the  people, who have  needs/ wants. [PEOPLE]

and then  creating a  transaction for exchanging the product for  
a  value.
and  thus  creating a  satisfaction to the buyer's needs/wants.

TERMS  to  understand.
1.Product/Service  means  a  product or service or idea to satisfy
  the  people's  needs /  wants.
2.Needs  mean  when  a  person feels deprived of something.
3.Wants  mean  when a  person's  need  is  formed / shaped
  by  personality, culture, and  knowledge.
4.Value  means  the  benefits  that the  customer  gains from
   owning  and  using the  product  and  the  cost  of  the product.
5.Satisfaction  means  the extent  to  which  a  product's
  perceived  performance  matches  a  buyer's expectation.
6.Exchange means the  act of obtaining a needed/ wanted
  object  by  offering  something  in  return.
7.Transactions  mean a  trade  off  between  a  buyer / a seller
  that  involves  an  exchange  at  agreed  conditions.


Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image and much more.


===========================================================================
DEFINITION   OF   SALES  


What  is  Sales ?

It  is  a  process  by  which  

-one  identifies   the  people, who  have a  need. [ PROSPECTING]
-one determines  the  needs  of  the  people.[ NEEDS ]

-one determines  a way  of  finding  a  solution to the  prospect's  problem.[ PROPOSE]

-one determines the  way of  communicating  your product  as a  solution. [RECOMMENDING]

-one determines the value for the product for  the  prospect.[ ADVOCATING  YOUR PRODUCT].

-one determines  / sells  benefits  of the  product   to the  prospect. [ SELLING BENEFITS]

and then  creating a  transaction for exchanging the product for  
a  value. [ CLOSING  THE SALE ]

and  thus  creating a  satisfaction to the buyer's needs/wants.
[  CREATING  CUSTOMER  SATISFACTION]









I WILL  GIVE  YOU  SOME  OUTLINE OF  THE  PROCESS,
HOW YOU  WILL  SELL TO  A  CUSTOMER.

STAGE 1 --ESTABLISHING  YOURSELF

-how you will  introduce yourself  to  the  customer.
-how you will approach  the customer
-how you will  create interest  for the  customer
-how you will  grab the attention of the customer
-how you will  establish rapport with the customers

STAGE  2 --DEVELOPING  CUSTOMER  NEEDS

-how you will  you profile the customer  
-how you will  define the  needs of the customer
-how you will  probe  the  customers
-how you will  determine the  customer needs

STAGE  3 --PROPOSING  YOUR  PRODUCT AS SOLUTION

-how you will  advocate your solution  
-how you will  recommend your  products as a  solution
-how you will  sell  benefits  of your  products
-how you will  motivate the customer  to make a  decision in your favour

STAGE 4 --HANDLING  OBJECTIONS

-how you will  manage cutomer resistance  
-how you will  handle the customer  objections

STAGE 5 - CLOSE THE  SALES
-how you will  seek  customer  commitment
-how you will  help  the  customer to  close the  sale.
-how you will  take the  order.



regards

LEO LINGHAM

Marketing

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Leo Lingham

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18 YEARS WORKING MANAGEMENT EXPERIENCE IN BUSINESS PLANNING,
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24 YEARS OF MANAGEMENT CONSULTING IN STRATEGIC PLANNING,
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AND BUSINESS COACHING.

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