Marketing/globalization

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Question
Hiya leo.
can you help me to summarise globalisation regarding  products and markets sentence which links them both.

please advice.  

Answer
global   market

on a  political  map, country  borders  are clear  as  ever. But on the
competition  map, financial,trading, and  industrial activities  across
national  boundaries have  rendered  that  political borders increasingly
irrelevent.

Not only  firms  that compete internationally  but  also  those whose
primary  markets  is  considered domestic  will be   affected  by
competition  from  around  the  world.


PRODUCT
INFORMATION  TECHNOLOGY  PRODUCTS
the  following   are  the  emergent  products
-electronic  consumers
-real time  management
-online  communication
-internet  organization
-faster  product  diffusion
etc etc

GLOBAL  MARKETING  STRATEGY
-market  force  driven
-cost  driven
-government  regulation  driven
-industry  demand  driven
-competitive  driven
etc

GLOBAL  MARKET  DEMAND  IS  DRIVEN
-common  customer   needs
-global  customer  needs
-channel  driven
-transferable  market
-lead  countries  driven
etc etc

PRODUCT COST  DRIVEN - GLOBAL  MARKET
-global economies  of  scale  and  scope
-steep  experience curve
-global  sourcing  efficiencies
-fovorable  logistics
-difference  in  country  cost
-high  product  development  cost
-fast  changing  technology
etc  etc

GOVERNMENT    DRIVEN - GLOBAL  MARKET
-favorite  trade  practices
-compatible  technical standards
-common  market  regulations
-government  owned  competition
-government  owned  customers
etc etc

COMPETITION   DRIVEN - GLOBAL  MARKET
-high  export  opportunities
-high  import  opportunities
-different  competitors
-interdependent  countries
-globalized  competition
etc etc

COMPETITION   DRIVEN -   PRODUCT  MARKET   STRATEGY
-cost leadership  strategy
-product differentiation  strategy
-niche  market  strategy

 GLOBAL   DRIVEN -   PRODUCT  MARKET   STRATEGY
-product  cost  reduction
-product  improvements
-product  acceptance by  customers  enhanced
-product  competitive  position  advanced
etc etc

LIMITS  OF  GLOBAL  MARKET
-standards of  individual countries  is   a  barrier
-adaptation  by  individual  countries  is  an  issue.
-slow  global  integration
-varying   scale  of  developments
-local  sensitivities  affects   marketing
etc etc

GLOBALIZATION,  HOW  THE
product  marketing

IMPORTS  HELPS  YOUR  COUNTRY
-provides products / services not available in your country.
-provides  cheaper products/ services  to  your  country.
-improves  the  lifestyle of  the  population.
-generates  jobs in the  wholesale /  retail sectors.
-enriches  the  population  with  imported  culture
-educates  the  people   about  the    foreign  countries.
-increases  the  culture  exposure  between the  two  countries
etc etc
====================================
GLOBALIZATION,  HOW  THE
product  marketing

EXPORTS   HELPS  YOUR  COUNTRY
-provides  an  opportunity  for  other countries to  taste your products/services
-provides  an opportunity  to sell your country's products/services
-creates  job opportunities  in your  country
-brings  in export  income
-builds  foreign  exchange reserves
-more jobs  , means  more/ better  life  for  the  people
-creates  an  opportunity  to  learn foreign  languages
etc etc
======================================
- what skills and knowledge you want to gain from GLOBALIZATION,  
HOW  THE  product  marketing
 provides  a  window
-to  learn  new languages
-to  learn / understand  different cultures
-to communicate  with  different  cultures
-to  learn  about the  geography  of  the  countries.
-to  learn  about  the  commerce  of  different  countries.
-to  learn  about  the  civil  laws  of  different  countries.
-to  learn  about  the  trade laws  of  different  countries.
-to  learn  about  the  commercial  laws  of  different  countries.
-to  learn  about  the  government  functioning    of  different  countries.
-to  learn  about  the  banking system  of  different  countries.
-to  learn  about  the  financial systems  of  different  countries.

etc etc


REGARDS

LEO LINGHAM  

Marketing

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