can you help me to summarise globalisation regarding products and markets sentence which links them both.
on a political map, country borders are clear as ever. But on the
competition map, financial,trading, and industrial activities across
national boundaries have rendered that political borders increasingly
Not only firms that compete internationally but also those whose
primary markets is considered domestic will be affected by
competition from around the world.
INFORMATION TECHNOLOGY PRODUCTS
the following are the emergent products
-real time management
-faster product diffusion
GLOBAL MARKETING STRATEGY
-market force driven
-government regulation driven
-industry demand driven
GLOBAL MARKET DEMAND IS DRIVEN
-common customer needs
-global customer needs
-lead countries driven
PRODUCT COST DRIVEN - GLOBAL MARKET
-global economies of scale and scope
-steep experience curve
-global sourcing efficiencies
-difference in country cost
-high product development cost
-fast changing technology
GOVERNMENT DRIVEN - GLOBAL MARKET
-favorite trade practices
-compatible technical standards
-common market regulations
-government owned competition
-government owned customers
COMPETITION DRIVEN - GLOBAL MARKET
-high export opportunities
-high import opportunities
COMPETITION DRIVEN - PRODUCT MARKET STRATEGY
-cost leadership strategy
-product differentiation strategy
-niche market strategy
GLOBAL DRIVEN - PRODUCT MARKET STRATEGY
-product cost reduction
-product acceptance by customers enhanced
-product competitive position advanced
LIMITS OF GLOBAL MARKET
-standards of individual countries is a barrier
-adaptation by individual countries is an issue.
-slow global integration
-varying scale of developments
-local sensitivities affects marketing
GLOBALIZATION, HOW THE
IMPORTS HELPS YOUR COUNTRY
-provides products / services not available in your country.
-provides cheaper products/ services to your country.
-improves the lifestyle of the population.
-generates jobs in the wholesale / retail sectors.
-enriches the population with imported culture
-educates the people about the foreign countries.
-increases the culture exposure between the two countries
GLOBALIZATION, HOW THE
EXPORTS HELPS YOUR COUNTRY
-provides an opportunity for other countries to taste your products/services
-provides an opportunity to sell your country's products/services
-creates job opportunities in your country
-brings in export income
-builds foreign exchange reserves
-more jobs , means more/ better life for the people
-creates an opportunity to learn foreign languages
- what skills and knowledge you want to gain from GLOBALIZATION,
HOW THE product marketing
provides a window
-to learn new languages
-to learn / understand different cultures
-to communicate with different cultures
-to learn about the geography of the countries.
-to learn about the commerce of different countries.
-to learn about the civil laws of different countries.
-to learn about the trade laws of different countries.
-to learn about the commercial laws of different countries.
-to learn about the government functioning of different countries.
-to learn about the banking system of different countries.
-to learn about the financial systems of different countries.