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About Leo Lingham
(Top Expert on this page)

Expertise
I can answer questions on marketing, marketing planning, product management, advertising, sales promotions, sales planning, merchandising, direct marketing, and sales management.

Experience
18 YEARS WORKING MANAGEMENT EXPERIENCE IN BUSINESS PLANNING,
STRATEGIC PLANNING, MARKETING, SALES MANAGEMENT, AND ORGANIZATION DEVELOPMENT.

PLUS

24 YEARS OF MANAGEMENT CONSULTING IN STRATEGIC PLANNING,
BUSINESS PLANNING, PRODUCT MANAGEMENT, MANAGEMENT TRAINING,
AND BUSINESS COACHING.

MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINSTRATION.

Organizations
PRINCIPAL--BESTBUSICON PTY LTD

MANAGEMENT CONSULTING SERVICES.

Education/Credentials
MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINSTRATION

   

You are here:  Experts > Business > Small Business Information > Marketing

Questions Answered By Expert  Leo Lingham 
In Category  Marketing

SubjectDate Asked

Marketing strateg11/15/2009
  Q: What should be the marketing strategy of "Adidas" during common wealth games 2010 in order to ...
  A: PRIYANKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================ THE ...
Advertisements11/13/2009
  Q: suppose you have been given project of advertisements for a particular quality product(i-e soap) for ...
  A: FAKHIR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================= THE STARTING ...
marketing of hospital services11/13/2009
  Q: Tools of PR in marketing of hospital services,role of people in marketing of hospital care,and ...
  A: GIRIJA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== 1.Tools ...
Market analysis11/11/2009
  Q: After poper market survey and detailed market analysis, a company launches its new product in ...
  A: MUHAMMAD, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== YOUR ...
wages and salary11/9/2009
  Q: 4. explain the classification of incentives. describe the incentive system of any organization you ...
  A: PARTH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= ...
business marketing management10/15/2009
  Q: 1.explain how a such as GE might be classified by sum business marketers as a user customer but by ...
  A: LINCY, HERE ARE THE ANSWERS FOR 3,4,5,6,9. OTHER 5 ANSWERS ARE READY,BUT COULD NOT FIT INTO ...
marketing10/13/2009
  Q: Devise a marketing strategy for a new product that Adidas should offer. Should include:market ...
  A: TREAVIS, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Advertising10/13/2009
  Q: Q.1 How will the role of advertising differ when the product involved is a consumer packaged product ...
  A: SADHANA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== ...
product development10/12/2009
  Q: Over several years of process of elimination I have created and perfected the best Carolina Style ...
  A: ROB, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing10/12/2009
  Q: sir, i am working in a animation skool as sales development, our main source is students,we are ...
  A: KANIYOOR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= ...
Consumer Behavior10/10/2009
  Q: Q.1 Will the elimination of trade barriers among the countries of the European Union change consumer ...
  A: SADHANA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ============================== Q1. ...
Advertising10/10/2009
  Q: Q.1 How will the role of advertising differ when the product involved is a consumer packaged product ...
  A: SADHANA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== ...
budget of advertising agency10/9/2009
  Q: respected sir,, my question is that.." how the budget of an advertising agency can be prepared?" ...
  A: SANA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
functional or projectized10/8/2009
  Q: . hope u r fine sir my question is that whether the credit department of any bank is functional or ...
  A: SANA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= The ...
Technology Management10/7/2009
  Q: Q1. ‘Successful integration of technological considerations into the socio-economic planning process ...
  A: VIJAY, HERE IS SOME USEFUL MATERIAL. Q1/Q2 are close to the indian scene and hence out of ...
Marketing management10/7/2009
  Q: Sir could you please answer the following two questions for me? I need your help in answering these. ...
  A: SARA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ========================================= ...
Strategic Management10/6/2009
  Q: Sir, Please help in answering these questions 1) Globalization strategy is more of a revolutionary ...
  A: RESHMA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== 1) ...
Marketing Management10/6/2009
  Q: Sir, Please help in answering the following questions 1) " Perhaps, the most critical promotional ...
  A: RESHMA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== 1) ...
mba10/5/2009
  Q: discuss the systems concepts in production system
  A: SUDESH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
approaching gift manufacturers, means of distribution10/4/2009
  Q: You probably recall that I recently asked for your assistance regarding a joke book and some related ...
  A: MATT, This is the option, I had suggested in my previous reply OPTION 4. -handover the ...
technology management10/3/2009
  Q: Sir, this is nag. could you please answer the following questions. 1. if a person has been ...
  A: NAG, HERE IS SOME USEFUL MATERIAL. Q1/Q4 are close to the indian scene and hence out of ...
marketing communication mix10/1/2009
  Q: a) Identify the major tools in the marketing communication mix and discuss their benefits. Support ...
  A: TEVIN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ========================================= ...
types of pricing techniques and branding10/1/2009
  Q: a) Explain 2 different types of pricing techniques. As a consumer which method do you personally ...
  A: TEVIN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== a) ...
getting products into gift shops9/30/2009
  Q: I've written a joke book, a collection of original, clean, Q&A jokes for adults--as yet ...
  A: MATT. Here is some useful material. Think over the options. Select The option of your ...
marketing research9/13/2009
  Q: Sir, this is nag. could you please answer the following questions. 1. if a person has been ...
  A: NAG, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= 1. You ...
international business9/12/2009
  Q: Q.1)'The Theory of Comparative Cost Advantage is an improvement over the Theory of Absolute Cost ...
  A: GURMEET, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
business law9/11/2009
  Q: my question is what is breach of contract of sales goods,any particular case related to it , of ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== Sale of ...
Please help9/9/2009
  Q: Sir First and foremost, I would like to appreciate you for the great works. I read a few answers ...
  A: DAVID, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= 1 - How ...
marketing9/5/2009
  Q: if a firm goes without marketing reasearch because of it being too expensive what could be the ...
  A: RENUKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
marketing management9/4/2009
  Q: Q)1:- How would you reply to the small business person who says, “Marketing Research is too ...
  A: KHAGESWAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================== 1.] How ...
managerial economics9/3/2009
  Q: Sir, I really glad to ask the questions. Please give the answers of my questions. 1.“The ...
  A: NIKITA, HERE IS SOME USEFUL MATERIAL. Q3 is out of my expertise. REGARDS LEO LINGHAM ...
MBA-finance9/2/2009
  Q: 1. Explain the meaning and purpose of an organizational design. Describe the key factors which ...
  A: GAURAV, HERE IS SOME USEFUL MATERIAL. ANS FOR 4/5 ARE READY,BUT COULD FIT INTO THE SPACE. ...
HR and MARKETING9/1/2009
  Q: 1.How do the core Human Resource Management functions link to Organisation Development and its ...
  A: NEA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= 1.How do ...
Question9/1/2009
  Q: Kindly help with your suggestions in how to start do Marketing Research
  A: Secondary marketing research, or desk research, already exist in one form or another. It is ...
MBA-HR8/31/2009
  Q: 1. a) “Marketing involves much more than selling and advertising.” Explain. b) How would you apply ...
  A: GAURAV, HERE IS SOME USEFUL MATERIAL. Q2B/Q3/Q4 ANSWERS ARE READY,BUT COULD NOT FIT DUE TO ...
Performance Appraisal8/29/2009
  Q: , I would like to know if you could advice me of any article or anything about the performance ...
  A: ANDRE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== 1.I ...
Research Methodology8/29/2009
  Q: please give answers 1. Briefly explain the meaning and importance of each of the following in ...
  A: VRMANA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ============================ Briefly ...
questions8/8/2009
  Q: 1.What is FDI? Why is preferable to other routes of international business? 2. Is TKM's ambition is ...
  A: MANISH HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================ 1. ...
Organisationa Design8/7/2009
  Q: can you please provide the answer 5. Explain the meaning and objectives of organizational ...
  A: SAMANTHA, HERE IS THE Q5 ANSWER. REGARDS LEO LINGHAM ============================== 5. Explain ...
Strategic Management8/7/2009
  Q: Please kindly send me solved assignment. 1. Each level of strategy involves different strategic ...
  A: KAINGO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== ...
management of marketing communication and advertising8/6/2009
  Q: 1) What are the steps of developing a promotional strategy? 2) Advertising research can provide ...
  A: RITZ, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== ...
management of marketing communication and advertising8/5/2009
  Q: 1) What role does marketing communication play in a situation where consumers buy a product ...
  A: RITZ, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
HR8/5/2009
  Q: Sir, your help needed for these last 3 questions on HR Q.1 A ) How do difference in International ...
  A: SOM, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================== ...
marketing research8/4/2009
  Q: 1) Explain the major reasons for growing importance of Marketing Research in India.Deescribe the ...
  A: RITZ, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Organisational Design, Development8/3/2009
  Q: 3. Describe the approaches to job design and their relevance in organization. Illustrate with ...
  A: SAMANTHA, HERE IS SOME USEFUL MATERIAL. ANSWERS 3/4 ARE HERE. ANSWER 5 IS READY,BUT COULD ...
Maeketing8/3/2009
  Q: Sir please help me in answering this questions 1 a) Define Marketing. Distinguish product ...
  A: SURYA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= 1 ...
CB8/1/2009
  Q: Sir I have searched the answers of the questions below on the answer section which you have already ...
  A: ISANA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== Q3. ...
hr8/1/2009
  Q: 3 ) What are the advantages & disadvantages of the various external recruitment sources? Q.4 A ) ...
  A: SOM, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== 3 ) ...
Marketing Management7/15/2009
  Q: Q.1 a) How are companies and marketers responding to the new challenges? b) How are marketers using ...
  A: AMAR, HERE IS SOME USEFUL MATERIAL. A FEW QUESTIONS LEFT OUT,DUE TO LACK OF SPACE. REGARDS LEO ...
mrkting7/14/2009
  Q: Pertaining to the Question on Adidas market segmentation of new product i need some reference ...
  A: HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== Analysis and ...
marketing7/14/2009
  Q: Devise a marketing strategy for a new product that Adidas should offer. Should include:market ...
  A: TREVIS, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== ...
materials management7/13/2009
  Q: 1.Describe six stages of life cycle of spare parts management and importance of each stage. 2.What ...
  A: MILAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =========================== 1.Describe six ...
MS-10 Assignment 20097/11/2009
  Q: 1. Explain the meaning and purpose of an organizational design. Describe the key factors which ...
  A: HERE IS SOME USEFUL MATERIAL. ONLY 3 ANSWERS COULD BE FITTED IN THE SPACE. FOR THE ...
selling analytics or marketing data7/9/2009
  Q: On average, how much money can you make SELLING analytics or media data to ad/media companies? I am ...
  A: JAMAAL, I did not answer this part of the question, because -the nature / type of the ...
inventing a product7/8/2009
  Q: you mentioned in a previous question answered regarding the invention process that the first step is ...
  A: LUKE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
selling analytics or marketing data7/7/2009
  Q: On average, how much money can you make SELLING analytics or media data to ad/media companies? I am ...
  A: JAMAAL. YES, YOU CAN ADD THIS CONCEPT TO YOUR REVENUE MODE. YOU CAN OFFER A WIDE RANGE ...
marketing7/5/2009
  Q: Devise a marketing strategy for a new product that Adidas should offer. Should include:market ...
  A: JEAN, HERE IS SOME USEFUL MATERIAL. THERE WAS A DELAY DUE TO MY HEALTH PROBLEM/ AND MY ...
Website marketing7/3/2009
  Q: Does my site market it's servicei3 properly? Postingassistant.com
  A: JASON, THE WEBSITE IS AN EXCELLENT ONE. -it will market the services, you are offering. ...
Advertising for community groups.7/3/2009
  Q: I plan to go to the local show and have a sign up with many community groups and solutions to help ...
  A: RICHARD, YES, I GOT THROUGH TO YOUR SITE THIS TIME. 1.LEFT HAND SIDE -in bold letters ...
BUSINESS MARKET MANAGEMENT7/1/2009
  Q: Respected sir, Please help me with the following: Q 1. How can business market managers sustain ...
  A: NISHANT, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== Q5 ...
Consumer behaviour6/27/2009
  Q: A marketing research study undertaken for a major appliance manufacturer disclosed that 30 percent ...
  A: PRIYANKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing question6/25/2009
  Q: how is strategic management used in international marketing.
  A: SHUMI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing6/24/2009
  Q: How do you define a market boundary? Use a particular company to illustrate. How do you expand the ...
  A: JOHN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
business marke management6/18/2009
  Q: how can one strenthen reseller reformatiom ?
  A: SUDHIR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== How ...
Question6/17/2009
  Q: I have a travel franchise in India,specialized in domestic & international air ticketing. Other ...
  A: ANJALI, A NUMBER OF THINGS COULD BE DONE. -prepare a 12 month marketing plan for ...
Starting a new marketing firm5/29/2009
  Q: I wish to start a marketing firm in the FMCG sector. I have no practical experience of any kind of ...
  A: PANKAJ, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINHGAM ...
Marketing5/27/2009
  Q: What is the role of Marketing in an Organization?
  A: CHURCHILL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Average marketing cost as % of sales for mfrs5/24/2009
  Q: what is the average annual cost of marketing for manufacturers as a % of sales? I am talking about ...
  A: HANK, THE COST OF MARKETING VARIOUS DIRECTLY WITH -ferocity of the competition -no. of ...
Competitive Marketing Situation5/21/2009
  Q: This is a question on how to handle competition. A little background: our product is somewhat of a ...
  A: ED, THIS SCENE IS NOT NEW. THIS TAKES PLACE IN EVERY TYPE OF BUSINESS. WHAT YOU NEED TO ...
marketing5/21/2009
  Q: i am pursuing MBA and right now i am doing summer training from tatasteel and my project title is ...
  A: SONIYA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== ...
Interview for Business Journal story5/18/2009
  Q: I read you answers regarding the differences between for-profit and nonprofit marketing - and would ...
  A: BECKY, Currently, I am travelling on an assignment. You can use my material from ...
MBA Project5/18/2009
  Q: I am perusing MBA and for this course I have project titled “COMPANY MARKETING ORIENTED ACTIVITIES ...
  A: VIRENDRA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== ...
international marketing4/23/2009
  Q: i have a marketing assignment i have to introduce a new (existing company) that isnt in Australia ...
  A: BRYAN, I HAVE BEEN LOOKING AT THE SUPERMARKET FUNCTIONING IN AUST. & N.Z FOR THE LAST ...
MS-06 Marketing for Managers4/22/2009
  Q: Sir , i would like one question Explain the major objectives of advertising and publicity with ...
  A: BABU, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= A] ...
marketing management4/21/2009
  Q: sir plz help me on. 1. How can business market managers sustain customer through connected ...
  A: DHRUV, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
Answer to one of marketing question4/20/2009
  Q: I have been using your answers for a quite a long time to write my assigments.Can you please explain ...
  A: SRIKANTH, HERE IS SOME USEFUL MATERIAL, REGARDS LEO LINGHAM ...
sales management4/17/2009
  Q: 1) What kind of criteria would you propose to use, in selecting sales people for promotion to sales ...
  A: DHARMESH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
MS-3 assignments4/14/2009
  Q: sir Please help me in this assignments for management program 1) " For Management Movement to ...
  A: ARVIND, HERE IS THE ANSWERS FOR Q1/ Q3. OTHER QUESTIONS ARE BEYOND MY EXPERTISE, AS ...
Project Management4/13/2009
  Q: Prob 2. List down specific areas at the construction site of metro- railway where computer can be ...
  A: 1) list down specific areas at the construction site of metro-railway where computer can be used for ...
portfolio analysis4/8/2009
  Q: why portfolio analysis is necessary in the case of multi-product organizations
  A: RENUKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== ...
machine & materials, quantive analysis4/7/2009
  Q: 1) Write an essay on how to organize value engineering function in a tractor manufacturing firm. 2) ...
  A: SUBHRAKSHI, HERE IS SOME USEFUL MATERIAL. I have answered Q1/Q2. THE OTHERS ARE OUT OF MY ...
Marketing Tool4/7/2009
  Q: I need a little help with the question for school: My particular program focuses on marketing for a ...
  A: DFMRNDA, Based on your brief, -you are marketing the concept of ''INTERVENTIONAL ...
pricing decisions4/6/2009
  Q: can u tell me factors influencing the pricing decisions with referene to marketing mix with some ...
  A: RENUKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
product positioning4/6/2009
  Q: can u tell me various positioning strategies for product positioning with some examples
  A: RENUKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
international marketing4/5/2009
  Q: Briefly explain the major decision areas for strategic planning in the international marketing ...
  A: ATUL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
Business marketing management4/4/2009
  Q: Sir plz help me on following ques. Q 1 Why business market managers must be adopt at analyzing ...
  A: DHRUV, I CAN HELP YOU WITH YOUR QUESTIONS, BUT I CANNOT FIT ALL THE ANSWERS IN THE ...
Assignment4/3/2009
  Q: 1)What is the role of Central Bank in designing and implementing monetary and credit policy? Explain ...
  A: PMS, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
management of human resourse & management functions and behaviour3/25/2009
  Q: 1. Define HRM and differentiate it from traditional personnel management. Write an overview on the ...
  A: SAI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== ...
ECONOMIC AND SOCIAL ENVIRONMENT3/25/2009
  Q: 1. “For Management Movement to develop it is essential that there should be emphasis on ...
  A: SAI, HERE IS THE ANSWERS FOR Q1/ Q3. OTHER QUESTIONS ARE BEYOND MY EXPERTISE. ...
management of human resourse3/24/2009
  Q: 1. What are the forms and causes of indiscipline in an organization? Study and present the existing ...
  A: SAI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ============================== 1. What ...
mba assignment3/23/2009
  Q: 1. Collect information about the different types of budgets prepared in your organization or any ...
  A: SAJAN, HERE IS SOME USEFUL MATERIAL. Q3 IS OUT OF MY EXPERTISE. REGARDS LEO LINGHAM ...
MBA3/23/2009
  Q: What are the forms and causes of indiscipline in an organization? Study and present the existing ...
  A: NIMMY, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== FORMS ...
QUANTITATIVE ANALYSIS FOR MANAGERIAL APPLICATIONS3/21/2009
  Q: I would like thanks your valuable support on my prevous questions,herby I am forwarding some ...
  A: VIRENDRA, I CAN HELP YOU WITH ONE QUESTION ONLY. The others are out of my ...
MAB3/20/2009
  Q: 1. Discuss the concept of competency mapping. Briefly explain the methods of competency mapping ...
  A: MAB, HERE IS SOME USEFUL MATERIAL. I COULD NOT FIT ANSWER FOR Q4, DUE SHORTAGE OF ...
Strategic sales and Marketing3/20/2009
  Q: how tightly intergrated is the sales and marketing fuction
  A: PROTUS, SALES IS A MAJOR ELEMENT OF THE TOTAL MARKETING FUNCTION. SALES IS TIGHTLY ...
MBA3/19/2009
  Q: Sir, Kindly give me the answer for the given below questions, especially details about the ...
  A: NIRMALA, HERE IS THE ANSWERS FOR Q2/Q3. Q1 IS THE SAME AS Q3 ---DUPLICATE. REGARDS LEO ...
MANAGERIAL ECONOMICS3/18/2009
  Q: 1. Managerial Economics serves as a “link between traditional economics and decision making ...
  A: VIKRAM, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== ...
QUANTITATIVE ANALYSIS FOR MANAGERIAL APPLICATIONS3/18/2009
  Q: 1. A small accounting firm pays each of its five clerks Rs 25000, two junior accountants Rs 60000, ...
  A: VIKRAM, I CAN HELP YOU WITH ONE QUESTION ONLY. The others are out of my ...
marketing3/17/2009
  Q: 1. a) “Marketing involves much more than selling and advertising.” Explain. b) How would you apply ...
  A: ABHINAV, HERE IS SOME USEFUL MATERIAL. Q1 /Q2A ONLY ANSWERES ARE HERE. Q2B /Q3/Q4 ANSWERS ...
IT For Managers3/17/2009
  Q: Sir kindly Help me to answer this Question. 1. What are the main components of network? Write a ...
  A: VIKRAM NEGI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
job design3/16/2009
  Q: Discuss the universal perspectives of Organizational Design?and what is the meaning of "universal ...
  A: SAJAL, universal perspectives of organisational design MEANS THE CONCEPT OF ''ORGANIZATIONAL ...
INFORMATION SYSTEMS FOR MANAGERS3/15/2009
  Q: 1. What are the main components of network? Write a detailed note on the advantages of networks. 2. ...
  A: VIKRAM, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Question3/14/2009
  Q: Sir pl answer this: What are the main components of network? Write a detailed note on the advantages ...
  A: RITU, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
Organisational Design3/13/2009
  Q: Sir, Please explain the process of change and enumerate how it is carried out in an organisation you ...
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
marketing mix3/13/2009
  Q: critically analysis the intergration of the 7p's of marketing in the motor industry.
  A: KUMBIE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
ECONOMIC AND SOCIAL ENVIRONMENT3/12/2009
  Q: 1) The sectoral contributions of the three sectors namely primary, secondary and tertiary to the ...
  A: LAVI, HERE IS SOME USEFUL MATERIAL. THE ANSWERS ARE FOR Qs --2/5/6. others are outside my ...
job design3/12/2009
  Q: Discuss the universal perspectives of Organizational Design?and what is the meaning of "universal ...
  A: SAJAL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= THE ...
IT for managers3/11/2009
  Q: It is said, “Information and communication are most of the time complementary and sometimes ...
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
IT for managers3/11/2009
  Q: Sir, Which form of organizational change requires business processes to be analyzed, simplified and ...
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
Management3/10/2009
  Q: 1) "For Management Movement to develop it is essential that there should be emphasis on ...
  A: BHUPENDRA, HERE IS THE ANSWERS FOR Q1/ Q3. OTHER QUESTIONS ARE BEYOND MY EXPERTISE. ...
MBA3/10/2009
  Q: I need your help for MBA programme as question given below; MANAGEMENT OF MACHINES AND MATERIALS 1) ...
  A: VIRENDRA, I HAVE THE ANSWERS FOR THE FIRST 3 QUESTIONS. I CANNOT FIT ALL THE ANSWERS ...
project management3/9/2009
  Q: sir, please give answer of these questions: (1) list down specific areas at the construction site ...
  A: DHAVAL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
human resource management3/9/2009
  Q: my question is why appraise HR performance?Describe major steps in appraising performance with ...
  A: BEENA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== why ...
IT for MANAGERS3/8/2009
  Q: Sir, What are the main features of an MIS? Discuss the main reasons for success and failure of an ...
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== What ...
PR, Marketing and IMC3/8/2009
  Q: I would like to better understand the relationship between a PR campaign and marketing within the ...
  A: LISA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ============================= Integrated ...
strategic management3/7/2009
  Q: Sir, Explain in brief why portfolio analysis is necessary in the case of multi-product ...
  A: Explain in brief why portfolio analysis is necessary in the case of multi-product organizations. ...
strategic management3/7/2009
  Q: Sir, What is meant by a) Retrenchment strategy b) Concentric diversification
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
organisation3/6/2009
  Q: Sir, Please Define organisational diagnosis. Discus different methods of organisational analysis ...
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== define ...
organisation3/6/2009
  Q: Sir, Please Explain the contemporary approaches to job design citing suitable examples.
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== ...
strategic management3/5/2009
  Q: After ten years of struggle, a company manufacturing radio sets and computers, surfaced in 1982-83 ...
  A: ANOUSHKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Effective ad3/2/2009
  Q: Recently my company (supermarket) has given us a new task. We need to come out with a new ...
  A: SAMANTHA, We need to consider a number of approaches. FIRST, -first consider the ...
organisation3/1/2009
  Q: Discuss the universal perspectives of Organisational Design. Identify the restructuring strategy ...
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== ...
organisation3/1/2009
  Q: Sir, Please explain me What are the different approaches to organisation? Briefly explain the 7s ...
  A: JOSEPH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
hello sir plz answer my questions2/28/2009
  Q: 1.How to organize value engineering function in a tractor manufacturing firm. 2.Explain how the ...
  A: MAITHILI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
MARKETING OF SERVICES2/28/2009
  Q: 1) Identify and explain the product support services which a computer manufacturer can offer for ...
  A: SREE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
concept of product life cycle2/27/2009
  Q: Please answer the following : 1) How and why the concept of product life cycle is used as a tool ...
  A: DEEPA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
strategic management2/26/2009
  Q: 1. Take two examples of the political changes in the country. Explain how these changes have lead to ...
  A: NILESH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== ...
MARKETING OF SERVICES2/26/2009
  Q: 1) EXPLAIN THE GRONROOS MODEL OF SERVICE QUALITY TAKING THE EXAMPLE OF A FULL SERVICE FAMILLY ...
  A: SREE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== 1) ...
human resourse management2/25/2009
  Q: sir my next question is what are various internal and external sources of candidates in ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
human resourse management2/25/2009
  Q: my question is Discuss the nature of job analysis.How to design and conduct effective job ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
MARKETING OF SERVICES2/24/2009
  Q: 1) WHAT ARE THE BASIC CHARACTETSTICS OF SERVICES VIS-A-VIS GOODS?WHAT ARE THE IMPLICATIONS OF THESE ...
  A: SREE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
human resource management2/22/2009
  Q: sir,my question Q1:-Describe the new HR manager proficiencies.Why there is a need to know your ...
  A: * Authorized Workers Temporary Agricultural Workers (H-2A Visas) Temporary Nonagricultural ...
business research methods2/22/2009
  Q: my question is Analyse logically data acquiring legitimacy relating to internal and external ...
  A: BEENI, I will send the answer in the next 36 hours, as the original answer was wiped ...
MBA, MS-11 Strategic Management2/21/2009
  Q: 1. Explain how the political changes have lead to the changes in the business environment. ...
  A: SREEJA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
MARKETING2/21/2009
  Q: 1) WHAT ARE THE OBJECTIVES OF TEST MARKETING?HOW WOULD YOU GO ABOUT TEST MARKETING A NEW PRODUCT? ...
  A: SREE , HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== 1) ...
business research methods2/19/2009
  Q: sir my question is Research performs distinct funtion to assist manager to enhance desicions making ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
business research methods2/19/2009
  Q: my question is Discuss in detail the research data procedure?Eloborate the nature and types of ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
Management2/18/2009
  Q: Please send me the reply of the following questions: 1)Discuss various tasks of a Professional ...
  A: NEERU, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
marketing2/17/2009
  Q: 1)explain the various positioning strategies for product positioning with suitable examples. 2) ...
  A: SREE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
product management2/17/2009
  Q: 1) Explain the matrix approach to product planning.Suggest a marketing strategy on the basis of the ...
  A: SREE , HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
business research methods2/16/2009
  Q: my question is:- Develop a correlation between concept,hypothesis and theory.Discuss the significat ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
business research methods2/16/2009
  Q: its question related to my MBA assignment,i want you to assist me Q1:BEING A RESEACHER IN ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
information system for managers2/14/2009
  Q: 3. Visit some of the organizations to identify the information systems used for better management. ...
  A: MILAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
Consumer Behaviour2/13/2009
  Q: Pl. answer my question for MBA assignment. 4)Devise an attitude questionnaire to find out the ...
  A: TUSHAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing proposal2/12/2009
  Q: Leo, I am in the final interview process for becoming a financial advisor for a company. My final ...
  A: NATHAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
Management2/11/2009
  Q: Please send me the reply of the following questions: 1)Discuss various tasks of a Professional ...
  A: NEERU, I am sending the answers for the first 3 questions. Since you have repeated ...
Marketing1/26/2009
  Q: Please help me in answering following questions: 1) What factors are important in reference group ...
  A: TIGER, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
strategic management1/23/2009
  Q: 1.take two examples of the political changes in the country. explain how these changes have lead to ...
  A: KUMARI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
research methodology for management decisions1/23/2009
  Q: 1.what is a hypothesis?what are the main forms and sources of hypothesis?discuss the main ...
  A: KUMARI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing management1/22/2009
  Q: What is STP strategy? Briefly discuss the concept of positioning. What is the ...
  A: MANORANJAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
MBA -Materials Mgt & Marketing1/22/2009
  Q: I am working Employee & perusing My MBA, as part of my MBA I am having the following questions as a ...
  A: SESHU, I HAVE ANSWERED 3 QUESTIONS. THIS ALLEXPERTS SITE CAN TAKE ONLY ''X'' ...
Sales promotion1/21/2009
  Q: What techniques that help the sales people sucess in selling products? What are the effective ...
  A: GJAME, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ========================================= ...
A name1/21/2009
  Q: I'm starting an Internet Business selling pearls. They are beautiful...but can't think of a name for ...
  A: ROSA, It will be useful, if you associate the product you are selling with the ...
Marketing1/20/2009
  Q: What is STP strategy? Briefly discuss the concept of positioning. What is the positioning of : a) ...
  A: URVI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
organisation of marketing departments1/19/2009
  Q: Organisation of marketing departments.Discuss
  A: BENEDICT, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketig as an organisation1/17/2009
  Q: marketing as an organisation.Discuss
  A: BENEDICT, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
royalties1/16/2009
  Q: My name is Richard Ricci, we have a new product that we are looking to license we have a manufacture ...
  A: RICHARD, 1. [will be made for $24 to $17.] [ I NEED SOME CLARIFICATION ON THIS STATEMENT ] ...
marketing strategy1/11/2009
  Q: ..HELP! I need to research, compare and evaluate the marketing mix of adidas and nike and determine ...
  A: TAMRA, I understand your situation / question. When you compare two organizations' ...
International Marketing1/8/2009
  Q: Discuss and evaluate the social and cultural factors impacting on international marketing strategy ...
  A: NICOLA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Critisms of Advertising1/7/2009
  Q: There are many critics about advertising. What are the criticisms of advertising?
  A: SAMATHA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
royalties1/6/2009
  Q: I am an entrepreneur with little experience in business admin. I've worked alone with a partner in ...
  A: DOUG, IN SUCH SITUATION, WHERE YOUR PRODUCT IS ''NEW NEW PRODUCT'' IN THE MARKET, YOU ...
The Globalist Manifesto1/2/2009
  Q: What is the evolving relationship of the formation of the world government and The Globalist ...
  A: JUN ROXAS, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
royalties12/30/2008
  Q: I am an entrepreneur with little experience in business admin. I've worked alone with a partner in ...
  A: DOUG, I understand your situation. I looked at the 3 options listed by you. All three ...
Marketing our Beef Jerky12/29/2008
  Q: My husband makes beef jerky. Anyone who has tried this, says he needs to sell it. Its the best they ...
  A: SANDI, First step, Get the approval from the FDA [ food and drug administration authority] ...
market12/28/2008
  Q: what can be mobile beauty therapist planned profits and how can she work them out?
  A: JURATE, YOU SHOULD DEVELOP A SIMPLE BUSINESS PLAN. FIRST, -list the services you can ...
market12/27/2008
  Q: how can i do any further particular market research working as a mobile beauty therapist?
  A: JURATE, WITH YOUR BACKGROUND / PROFESSION/ THE TARGET AUDIENCE YOU ARE HANDLING, YOU ARE ...
Managing change in organization12/25/2008
  Q: Can you describe in detail the following topics: 1. evaluate the strengths and weaknesses of ...
  A: SARVAN, YOUR first 2 questions refers to OD [ organization development ] USEFUL BOOKS 1.OD ...
Managing change in organization12/23/2008
  Q: Can you describe in detail the following topics: 1. evaluate the strengths and weaknesses of ...
  A: SARVAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Retail Qtions12/15/2008
  Q: I do need to be clear in serveral key aspects about retail: 1. What is wholesale margin 2. What is ...
  A: DAVID, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Research Proposal12/14/2008
  Q: firstly thanks for your help. I have to write a research proposal, i have chosen a topic of ...
  A: PEARL, THE SUBJECT CHOSEN BY YOU COULD BE A DIFFICULT ONE, -research data available are ...
Research Proposal12/12/2008
  Q: firstly thanks for your help. I have to write a research proposal, i have chosen a topic of ...
  A: PEARL, I WAS A BIT CONFUSED BY YOUR QUESTION. BUT PUTTING THAT ASIDE, I HAVE DEVELOPED ...
Implication of the process to a marketing manager in consumer decision12/6/2008
  Q: Explain the process of consumer buying decision & what are the Implication of the process to a ...
  A: THANIKAIVEL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Hot Sauce11/25/2008
  Q: I am what most people would call a "Chili Head", I just love hot peppers, and have eaten them ever ...
  A: ALDO, First step, Get the approval from the FDA [ food and drug administration authority] ...
good day11/24/2008
  Q: what is the defination of maketing ,, i need 4 definations.. thanks
  A: TYLER, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
The orthodox approach of marcom11/24/2008
  Q: I would like to know what are the benefits and problems that I would face if I adopted the orthodox ...
  A: SABRINA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINHGAM ...
Adidas-Consumer lifestyle and psychographics11/18/2008
  Q: I would like to know how I can relate Adidas to the theory of 'Consumer Lifestyle and ...
  A: MITESH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Perilious Pricing Methods11/16/2008
  Q: I was wondering whether you could tell me the benefits and limitations of Target Based Pricing and ...
  A: IQBAL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
sales promotion11/15/2008
  Q: kindly help in answering the following question.How can sales promotions support the promotional mix ...
  A: MAZIBUKO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Organization Behavior11/14/2008
  Q: What are the advantages and disadvantages of bureaucratic structure, The matrix Structure and the ...
  A: NASEER, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
adidas - Customers Analysis11/12/2008
  Q: I would like to find out more about how does adidas analyze their customers. -How does adidas ...
  A: SAMUEL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing Proposal for an ad agency-Omnicom11/9/2008
  Q: Mr. Lingham, What would a Marketing Proposal look like for an ad agency like Omnicom? How would one ...
  A: SAM, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ========================================= ...
Marketing11/6/2008
  Q: Respected Sir, Kindly help me in getting the answers to the following questions. I will be ever ...
  A: PRASHANT, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
intermational marketing10/31/2008
  Q: What are the main importance of international marketing to an organization?
  A: ABBIE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== THE ...
marketing10/31/2008
  Q: Discuss the segmentation variables you will consider to segment the small car “Nano” to be launched ...
  A: MONIKA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
WAGE AND SALARY ADMINISTRATION10/30/2008
  Q: Explain the role of compensation in an organization. Why is an effective compensation policy and a ...
  A: MEENA, HERE IS THE ANSWER FOR Q1. REGARDING Q2--I AM NOT CLOSE TO THE INDIAN WAGES ACT ...
retail management10/28/2008
  Q: What is performance management? Explain the three performance management frameworks that you are ...
  A: BK AGARWALA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
retail management10/28/2008
  Q: The bulk of Indian Retailing still exists in the unorganized sector, Yet it is in the slow process ...
  A: BK AGARWALA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
advertising and communications10/26/2008
  Q: discuss the role and functions of a full service advertising agency vis-a-vis an advertising agency ...
  A: BK AGARWALA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Cost Percentages10/24/2008
  Q: I have a couple of questions about retaurants costs in terms of percentage of sales: Wait staff ...
  A: CHRIS, I have provided the figures based on a very general standard restaurant. The ...
marketing philospies&core concepts9/29/2008
  Q: sir,could you please send some notes about basic marketing concepts &philosopies
  A: ANURADHA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ============================== ...
MANAGEMENT OF MACHINES AND MATERIALS9/27/2008
  Q: Sir, tell me, what is the meaning and relevance,importance of these terms? i) Value Engineering ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================ Value ...
MANAGEMENT OF MACHINES AND MATERIALS9/27/2008
  Q: Sir, Tell me the differences in approach for Production Planning & Control among mass, batch and job ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
management9/26/2008
  Q: sir,please give your detail views about organizational structure and design,cover each and every ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing9/26/2008
  Q: sir,thanks for helping me in my previous question,sir what is product managment,its introduction ...
  A: BEENI, I WILL COMEBACK WITH YOUR ANSWERS IN 2 DAYS , AS I NEED THE EXTRA DAYS DUE ...
Management of Machines and Materials9/24/2008
  Q: Sir, What is meant by Job design. Sir, please explain me the importance of job enlargements and ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== What ...
Management9/24/2008
  Q: Please provide info on -----2. “Generation and development of technologies is important for a ...
  A: PAUL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== ...
Management of Machines and Materials9/21/2008
  Q: Sir, Please explain me the Operations Management from systems concept. What are the important ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== ...
Economic and Social Environment9/20/2008
  Q: Sir, "Economic reforms have an adverse effect on food security.” Sir, what is your opinion about ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing9/20/2008
  Q: please explain me the role of packaging as a tool for market development with suitable illustration. ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
marketing9/19/2008
  Q: with examples of each and reasons of its selection,describe under what circumtances you would ...
  A: BEENI, HERE IS SOME USEFUL MATERIALS. REGARDS LEO LINGHAM ...
Retail9/17/2008
  Q: What makes sourcing decision critical to every retail firm.With any 2 examples (say Walmart and ...
  A: MANASI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Retail9/17/2008
  Q: please throw some light on these topics What is merchandising and why is it considered as core of ...
  A: I CHOSE *WALMART -it is the largest retail chain in USA [ the world] SPENCER -It is ...
marketing(price factor)9/16/2008
  Q: what factors do you think are the most important to be taken into account in developing a price ...
  A: BEENI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing9/15/2008
  Q: Hello sir in my last assignment u really help me now i have second assignment this is the research ...
  A: TASKEEN, TO SEARCH THE ORGANIZATION, YOU NEED TO DEVELOP A ''QUESTIONNAIRE'' SOMEWHAT ...
Retail9/15/2008
  Q: please throw some light on these topics What is merchandising and why is it considered as core of ...
  A: MANASI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
marketing9/14/2008
  Q: Sir, What are the various steps in the consumer decision making process. Do all consumers ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing9/14/2008
  Q: What is segmentation ? what are the objectives of Marketing research. how does marketing research ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Technology9/13/2008
  Q: Technological changes are induced by economic factors but they have not only economic but also ...
  A: ARBIND, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing9/12/2008
  Q: a) What is marketing ? Discuss the meaning, scope and role of marketing function in the exchange ...
  A: TISHO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
Retail9/12/2008
  Q: This is Manasi, Sorry for not being intouch for so long...Actually i was heldup in some personal ...
  A: MANASI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Strategic Alliance9/9/2008
  Q: I am working a research paper about strategic alliance of Adidas marketing. But I am quite confused ...
  A: PHOEBE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
how to market my product9/9/2008
  Q: I reside in India. I have some marketing query..Okay in a few days time i'll be starting my business ...
  A: ANIL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== I ...
marketing9/2/2008
  Q: Sir,kindly explain the objectives of marketing
  A: ANTHONY, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing9/1/2008
  Q: Is Societal Marketing Concept a duplicate of Marketing Concept?
  A: TIONG, THE END RESULTS OF THE MARKETING CONCEPT AND THE SOCIETAL MARKETING CONCEPT IS THE ...
marketing8/28/2008
  Q: which distibution channel would you consider the most appropriate for the sale of each items listed ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ============================== The ...
marketing8/25/2008
  Q: Q. does marketing create or satisfy needs?
  A: LALITA, YES, MARKETING DOES SATISFY THE CONSUMER NEEDS. by the use of marketing ...
Marketing8/24/2008
  Q: In the development of new products,what could be the areas of potential conflict among the ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
MARKETING8/22/2008
  Q: Difference between the marketing of industrial and consumer goods? Which distribution channel would ...
  A: BABAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ============================ CONSUMER ...
management8/21/2008
  Q: PRIDE is a national single product manufacturing company.They have decided to take over a small , ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
management8/20/2008
  Q: suppose you are a cheif executive of ABC compnay. how would you use decision model for decision ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing8/20/2008
  Q: How Marketing department is different from other departments. Explain with Examples.
  A: Babar, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================ how ...
management8/19/2008
  Q: hello sir thanks to gave me good answers of my questions plz tell me in todays business ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
Management8/19/2008
  Q: while defining the basic principles of management,planing and control are often described as two ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing8/16/2008
  Q: In the development of new products,what could be the areas of potential conflict among the ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing8/16/2008
  Q: discuss the implications for a business organization of adopting the marketing concept . in terms of ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing theorey and practice8/15/2008
  Q: explain with examples why it is necessary for organizations to establish and periodically review ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
management theroy and practice8/15/2008
  Q: explain with examples why it is necessary for organizations to establish and periodically review ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
management therey and practice8/12/2008
  Q: explain with examples why it is necessary for organizations to establish and periodically review ...
  A: TASKEEN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing8/11/2008
  Q: In the context of Marketing, what do you understand by the term 'Learning'? Discuss any of the ...
  A: MUHAMMAD, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
New Shop Questions8/7/2008
  Q: sir, i am planning on opening a new donuts shop, i prepared everything, materials and machines, ...
  A: NADEEM, HERE IS SOME USEFUL INFORMATION. INITIALLY, DEVELOP THE FOLLOWING: 1.BUSINESS ...
Marketing8/4/2008
  Q: In the context of marketing,what do you understand by the term "learning.Discuss any one learning ...
  A: ABDUL. HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================== ...
Future of Advertising, Ad Technology – Graduation Project7/31/2008
  Q: I hope you are doing fine I have a course called Thematic Independent Studies; it is the final ...
  A: AMR, I PERSONALLY THINK YOU SHOULD RESTRICT BOTH THE ESSAYS TO 2000--2500 WORDS ...
Marketing7/28/2008
  Q: Discuss the implications for a business organization of adopting the marketing concept.In terms of ...
  A: CHASH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Organization and Marketing7/21/2008
  Q: I'm making an internship in a small company where its operate in an environment where the ...
  A: BILLY, It is difficult to say anything without knowing the products / the market. In ...
Suggest me as soon as possible7/15/2008
  Q: Good evewning sir, I am Sakshi Suri persuing 2yrs diploma course in Retail management from Indian ...
  A: SAKSHI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Systems Management Service (SMS) Consulting/Agency7/10/2008
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: BERNIDETTE, RIGHT NOW, YOU HAVE THE SKILLS/ KNOWLEDGE AND THE COMPETENCIES TO PROVIDE ...
steps to prmote sales of leather goods7/6/2008
  Q: What steps should i take to promote sales of leather goods?
  A: NAMITA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ======================================= ...
Assignment on Marketing7/5/2008
  Q: marketing activities in line with marketing concept analyses, and using marketing concept to ...
  A: MOHAMMED, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Market Plaining7/3/2008
  Q: Leo Lingham, I hope you are in good health. Today I want to discuss with you regarding market ...
  A: BABAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ========================================== ...
marketing my product6/19/2008
  Q: Sir, I am in the process of becoming a dealer for BOSCH range of power tools . But first i will be ...
  A: ANIL, WHEN WE ANALYZE YOUR SITUATION, -you are new to the market. -your outlet is ...
Marketing Management6/19/2008
  Q: 1) How a marketer develops and test new product concept? 2) How management does business and market ...
  A: AMRAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Diff between Real and Trade Marketing6/18/2008
  Q: Mr. Leo Lingham I hope you are in good health Please tell me in detail what is the difference ...
  A: BABAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Distibutorship and Marketing6/11/2008
  Q: I am currently negotiating to be a distributor of a fuel saving product from Germany and i am in ...
  A: IDAHOR, Under the current world oil situation, this product will be well received. -of ...
Media Buyers6/10/2008
  Q: I was wondering if you have ever complied a list of have access to a good list for a newer website ...
  A: CHRIS, I have never compiled such a list. BUT I CAN GIVE YOU THESE SITES WHERE YOU ...
pricing6/6/2008
  Q: i have a pricing question. i am a manufacturer selling to a number of customers including retailers, ...
  A: KATHRYN, 1.FOR THOSE TRANSACTIONS OF '' NON-PROFITS'' you can claim ''sales tax ...
Brand Management6/6/2008
  Q: Leo Lingham, I hope you are in good health. Please guide me relating Brand Management and my ...
  A: BABAR, THE ANSWER TO YOUR QUESTION IS ''YES''. THE PRODUCT MANAGER/ BRAND MANAGER IS ...
Privacy on online transactions5/30/2008
  Q: is privacy a bigger issue in the online world than the offline world?
  A: Ng'wandu, THE PRIVACY IS A BIGGER ISSUE IN THE ONLINE WORLD THAN THE OFFLINE WORLD. ...
shares and dividends5/29/2008
  Q: i need help in my homework this is mythe market value of the following five shares from May 5th to ...
  A: NAINA, I DON'T HAVE THE SPECIFIC SITE. I WOULD SUGGEST THE FOLLOWING OPTIONS ...
Pricing5/26/2008
  Q: could you please explain to me how and why pricing a service would differ from the pricing of a ...
  A: CAREY, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =============================== PRODUCT ...
HR KPIs in retail organisation5/18/2008
  Q: please share with me your thoughts on important KPIs in a wholesaler organisation and what are the ...
  A: SANDRA, THERE ARE VARIETIES OF WHOLESALE OPERATION DEPENDING ON THE PRODUCTS. -there is ...
Brand and marketing chanel image5/18/2008
  Q: Why should marketing channel image be consistent with the brand image
  A: NG'WANDU, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing Plan and Marketing Strategy5/17/2008
  Q: Is there any difference between "Marketing Plan" and "Marketing Strategy?
  A: NG'WANDU, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing5/14/2008
  Q: I am working in marketing deptt of fabric pls tell me the best web sites of marketing to enhance my ...
  A: ZAFAR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketers and Economics perceptions of price5/12/2008
  Q: marketers have quite different perceptions of price to those of economics
  A: Ng'WANDU HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Market Research5/11/2008
  Q: I'm currently doing an assignment for my CIM introductry course and I just wanted to enquire how ...
  A: COREY, THE FIGURES WOULD VARY WITH -the nature of the survey. -the size of the sample ...
Pricing5/10/2008
  Q: please assist me on this one: Prices should reflect the value that consumers are willing to pay or ...
  A: NG'WANDU, IN MODERN BUSINESS, THE PRICING MUST REFLECT ALL THESE THREE FACTORS. ...
Trade5/4/2008
  Q: Mr. Lingham I am Claude, i have asked you a question about the MBA marketing previously and i want ...
  A: CLAUDE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Organizational Structure of Advertising Agency5/2/2008
  Q: I would like to the detail working structure of an Advertising Agency, like how many departments, ...
  A: SOHAIL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Managment Information System5/1/2008
  Q: Describe various control processes being used in your organization, you are familiar with. Assess ...
  A: SANJEEVA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================= THE ...
MBA marketing4/30/2008
  Q: Mr. Lingham I am very interested in doing an MBA in marketing. What should i do after the MBA to ...
  A: CLAUDE, Depending where you are going to locate yourself, all these universities offer ...
MBA marketing4/29/2008
  Q: Mr. Lingham I am very interested in doing an MBA in marketing. What should i do after the MBA to ...
  A: CLAUDE, FOR INTERNATIONAL MARKETING CAREER, YOU WILL NEED -MBA in marketing or ...
Strategic Market Management4/25/2008
  Q: How do I define Strategic Market Management? What exactly does it involve?
  A: CARL, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== ...
CONSUMER BEHAVIOUR4/23/2008
  Q: 2. What do you understand by absolute threshold and differential threshold? How do marketers apply ...
  A: LALIT, I WILL BE BACK IN 2 DAYS WITH YOUR ANSWER. REGARDS LEO LINGHAM LALIT, HERE IS ...
CONSUMER BEHAVIOUR4/23/2008
  Q: 1. How would you differentiate between organizational buying and individual buying? Taking the ...
  A: LALIT, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing4/22/2008
  Q: I want to export my fashion to europe and usa how can I enter the market and how my marketing plan ...
  A: MOLO, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM =================================== I ...
Brand Management4/18/2008
  Q: 1- what is the diffence between Brand Management and Branding? 2- I am writing a term-paper about ...
  A: OMAR, THESE MATERIALS ARE FROM MY NOTES PREPARED FOR A PRODUCT MANAGEMENT TRAINING. ...
switching from marketing products to services4/17/2008
  Q: If I was to switch into marketing services how would this benefit my business, weaken my business ...
  A: NIKHIL, Marketing of products is significantly different to selling the SERVICE. PRODUCT ...
Brand Management4/11/2008
  Q: 1- what is the diffence between Brand Management and Branding? 2- I am writing a term-paper about ...
  A: OMAR, HERE IS A COLLAGE MATERIALS ON BRANDING. IF I COME ACROSS SOME MORE, I'LL SEND IT ...
Strategic Marketing Question4/10/2008
  Q: Describe incidents which demonstrate that strategic marketing management has potential to aid the ...
  A: ALFRED, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
marketing4/9/2008
  Q: why is branding the new product important to the marketing concept?
  A: MICHELLE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Sales management and personal selling4/7/2008
  Q: please answer my question or please send me a link for the same Q1. A compensation scheme for ...
  A: PRAJYAKTI, Before I deal with the scheme, I need some clarifications on the nature of ...
marketing careers4/1/2008
  Q: I have a question about certain careers within the marketing field, such as marketing manager and ...
  A: DANIELLE, BELOW IS A BROAD OUTLINE OF THE JOB SCOPE/RESPONSIBILITIES. THE POSITIONS DO ...
Strategic Marketing Management3/31/2008
  Q: After reading Biggadike's "contributions of marketing to strategic management" as well as Wind and ...
  A: NATALIA, Based on your brief, 1. marketing management which is a routine corporate ...
Start a Practice3/28/2008
  Q: I have been in this country only for seven years. I want to start a solo practice in consulting but ...
  A: LILLY, I UNDERSTAND / APPRECIATE YOUR SITUATION. BASED on your brief, you have good ...
training for product management3/27/2008
  Q: what kind of training needed to have for telecom product management employees? yours misgina ...
  A: MISGINA, THE TRAINING PROGRAM IN PRODUCT MANAGEMENT FOR THE EMPLOYEES IN TELECOM HAS ...
marketing career3/19/2008
  Q: i hold a university degree in bussines computer.and have a good back ground in computers. i have the ...
  A: IBRAHIM, I UNDERSTAND YOUR SITUATION. YOUR CURRENT STRENGTH IS COMPUTER KNOWLEDGE. I ...
Abbreviations in PM3/19/2008
  Q: on a project planning sheet I received I find some abbreviations I never heard before - maybe you ...
  A: ALEX, FROM THE INFORMATION I HAVE CLE -is a feature rich / fully scalable/project ...
How to market an idea for a marinade3/14/2008
  Q: I have a marinade that I made up that I use for chicken. I now affectionately call it "secret ...
  A: DARIA, First step, Get the approval from the FDA [ food and drug administration authority] ...
marketing3/11/2008
  Q: what is the defination of marketing? please a good marketing propossal to sell an institution ...
  A: BIH VIVIAN, HERE IS SOME USEFUL MATERIAL. I DON'T KNOW ANYTHING ABOUT YOUR SERVICE/ ITS ...
marketing for managers3/11/2008
  Q: discuss the approaches to sales forecasting with suitable examples.
  A: SAI, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================ The Need ...
Marketing3/9/2008
  Q: environmental factors affecting marketing
  A: SANJESH, The following are the environmental factors affecting marketing: 1.Political (incl. ...
marketing3/8/2008
  Q: please i need help to revise for my exams 1 understand what is meant by firms environment 2 ...
  A: STHERONELL HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Start Up Loan3/6/2008
  Q: I am in between jobs and really would like to launch business before I am full-time with another ...
  A: KATHY, THERE ARE VARIOUS SOURCES. -make a simple / attractive business plan and approch ...
Research Particular Industry3/6/2008
  Q: I located your 'checklist of questions for business plan and have a few questions as a result of my ...
  A: KATHY, it ask 'what is happening in your industry...is it growing, is there demand, is it stagnant. ...
Advertising/commercial idea2/29/2008
  Q: My sister quit smoking after 35 years. She has been smoke free now for one month, using Chantix. I ...
  A: MARGARET, As you may be aware of ''CHANTIX'' is a patented product of PFIZER ...
marketing2/28/2008
  Q: i am doing a HND in busniess and ive had two questions in marketing that i am hoping you can help me ...
  A: IAN, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Marketing2/21/2008
  Q: What is Marketing?
  A: MAEVE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
small business marketing2/19/2008
  Q: I am a 20 year old student, and i am studying construction management. Along with school i also work ...
  A: CHARLIE, I UNDERSTAND YOUR SITUATION AND APPRECIATE YOUR DESIRE TO MAKE A CAREER IN ...
market segmentation2/13/2008
  Q: what are the market segmentations of world class telecom company? Thank you in advance.
  A: MISGINA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
Strategic sales and marketing2/11/2008
  Q: Explain why it is so important for the sales and marketing functions to be tightly integrated for ...
  A: BIMPE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM Dimensions of Business Development ...
about product management2/11/2008
  Q: what are the job descriptions of telecom product management?
  A: MISGINA, HERE IS SOME USEFUL MATERIAL. THERE ARE VARIOUS TYPES OF PRODUCT MANAGEMENT ...
mobility of U.S. consumers2/5/2008
  Q: What is your opinion on how the continuing mobility of U.S. consumers has affected today's marketing ...
  A: DIANE, HERE IS SOME USEFUL INFORMATION. REGARDS LEO LINGHAM ...
marketing1/31/2008
  Q: Identify and explain the basic elements of marketing, Using the business on which you are familia ...
  A: REMIGIUS, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ==================================== ...
negative or contrary marketing studies1/30/2008
  Q: I am retired, 65, with a background in sales. I have noticed as I get older that if I like a ...
  A: RON, I have not seen any such report/studies. The only logic ,I could see in your ...
Adidas1/29/2008
  Q: I have to analyse the marketing strategy of Adidas. I think about to apply the 4p's. Could you ...
  A: HANANE, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ===================================== ...
Confused which speicalization to choose Marketing or HR?1/26/2008
  Q: Sir, I am from India. I have completed my B.Tech in Bioinformatics and currently pursuing MBA. I am ...
  A: PRITI SHAH, You have a sound background with your B.Tech [ Bioinformatics] You are pursuing ...
Marketing1/20/2008
  Q: a) What are the major considerations involved in designing marketing organisations in the ...
  A: SREEJITH, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
planning and management1/15/2008
  Q: can u please help me to create an assignment on the topic "being the manager of a reputed ...
  A: SOUBIYA, HERE IS SOME USEFUL MATERIAL. -the steps are listed in the appropriate order. -the ...
Strategic marketing1/14/2008
  Q: Just a quick question, I want to launch a new or existing product in Europe by using a Strategic ...
  A: ZUBAIR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM Strategic marketing planning is a ...
Dental Lab1/13/2008
  Q: My fiance has recently started up a new dental lab in a suburban area outside of Tulsa, OK. His ...
  A: BECCA, FIRST, -define your services *ATTENDING TO PEOPLE [ with tooth pain] *once a year ...
Societal Marketing Philosophy1/6/2008
  Q: When did societal marketing philosophies first appear and who uses this philosophy today??
  A: SHAWN, HERE IS SOME USEFUL MATERIAL. ======================================== Social Marketing ...
Marketing12/21/2007
  Q: What are the challanges and opportunities in today's Marketing?
  A: ABDULLAH, HERE IS SOME USEFUL INFORMATION. REGARDS LEO LINGHAM ...
marketing12/14/2007
  Q: describe the relationship between the product manager and the market plan?
  A: MATTHEW, here is some useful material. regards LEO LINGHAM ...
requist for guidance12/11/2007
  Q: respected sir, i am bikram studing on direct marketing.sir pls send me information that it is ...
  A: BIKRAM, LEGALLY, there is no compulsion to join INDIAN DIRECT MARKETING ASSOCIATION. BUT, ...
Prices prior to building inventory12/10/2007
  Q: Homework question I need help with ... I can't figure this one out!!! Hershey's Chocolate is ...
  A: KARA, HERE IS THE USEFUL MATERIAL. REGARDS LEO LINGHAM September call option can be purchased ...
Marketing12/6/2007
  Q: How are you today? fine i supposed, so my question is: "what is the importance of the concept of the ...
  A: HUDDY, IN THE CYCLIC PROCESS OF BUSINESS PLANNING AND BUDGETING, THESE ARE THE STAGES ...
Marketing12/6/2007
  Q: Iam a student of BBA and i want to ask question that how demography and econoimic factor affect ...
  A: MUHAMMAD SADEEQ, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
advertising and marketing titles12/5/2007
  Q: I'm not sure if you can answer this, but what is the equivalent of an Advertising Agency Account ...
  A: DANIELLE, YOU ARE CORRECT. advertising account executive or advertising manager position at a ...
Marketing12/4/2007
  Q: How are you today? fine i supposed, so my question is: "what is the importance of the concept of the ...
  A: HUDDY, I WANT TO HELP YOU. CAN YOU PLEASE CLARIFY FOR ME THE QUESTION -ARE YOU SEEKING ...
advertising and marketing titles12/4/2007
  Q: I'm not sure if you can answer this, but what is the equivalent of an Advertising Agency Account ...
  A: DANIELLE, The closet to the advertising agency account executive role in a large company ...
Business12/2/2007
  Q: A key tenet of open systems theory is that the environments in which organizations operate are not ...
  A: CAROLYN, Large corporations, usually, set up/develop/maintain an effective management information ...
Christmas Advertising11/28/2007
  Q: How much money did American businesses spend on Christmas Advertising (all forms) in 2006 (or 2005)
  A: BILL, The figures for 2006 for the full year TOTAL EXPENDITURES $282 BILLION OF WHICH ...
marketing11/27/2007
  Q: have you any new research about the controling and marketing? and also define the important streps ...
  A: SHARAFAT, HERE IS SOME USEFUL MATERIAL. REGARDS, LEO LINGHAM SORRY FOR THE DELAY, AS I WAS ...
I have an idea, how to mass produce it, but what's next? How do I promote it?11/25/2007
  Q: My invention idea is fairly simple. To give you an idea, it consists of common substances, such as ...
  A: Stephen First step, Get the approval from the FDA [ food and drug administration authority] ...
Question11/20/2007
  Q: how are you going? My name is Christina and I live in Australia. I am selling an ebook about how to ...
  A: CHRISTINA, READ YOUR BRIEF. -Mr. Joe Sugarman and Mr. Ted Nicholas are known in the ...
What's the best way to market a small paint store?11/19/2007
  Q: My name is Patrick Jenkins and I'm a retail owner of a paint store.I sell Coronado Paint,Insl-x & ...
  A: PATRICK, I did see the range of products. HOME OWNERS -primer -sealer -under coatings ...
Baked goods11/9/2007
  Q: I have been baking for a while and make this really good pound cake that I just started selling to ...
  A: MADELYN, THERE MUST BE A CHAPTER OF THIS INSTITUTION IN YOUR CITY. CONTACT THEM - YOU ...
Marketing11/7/2007
  Q: would like to know what is the best sales and distribution strategy under stiff competition for ...
  A: ASAD, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ...
MARKETING10/30/2007
  Q: 1. How does marketing research serves as a tool of collecting information from the market back to ...
  A: SIR VICTOR, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM 1. How does marketing research ...
Advantages & Disadvantages of Money-back Guarantee10/29/2007
  Q: What are the advantages and disadvantages of offering money-back guarantee to customers? I am afraid ...
  A: A money back guarantee is essentially a simple guarantee that, if a buyer is not satisfied with a ...
Television Series looking for corporate sponsors...10/26/2007
  Q: . My company is looking for someone to assist us with finding corporate sponsors for a new soccer ...
  A: HELEN, 1.YOU HAVE ALREADY SECURED TIME SLOTS IN CHANNELS. 2.YOU CAN CREATE THE CONTENTS. ...
Strategy10/25/2007
  Q: I would like to know which strategies are available or that the company can use to enter ...
  A: Xolani, HERE IS SOME USEFUL INFORMATION. REGARDS LEO LINGHAM =================================== ...
marketing10/16/2007
  Q: i have been asked to do a presentation by demonstrating my understanding of the marketing process ...
  A: STHERONELL, I understand your requirements. But without the co. name/ the secondary data, ...
Marketing a recipe10/15/2007
  Q: I have 3 Salsa recipes I want to market and dont know were to start? I'm in So. Calif.
  A: MARK, You can look at your business opportunities in a number of ways. 1.FIRST, you must ...
Media Buying Agencies10/15/2007
  Q: My name is Jordan Kirsch. I work in marketing in Denver, Colorado, and have a question. How, ...
  A: JORDAN. HERE IS SOME USEFUL MATERIAL. Buying media is a specialized skill, which requires ...
Marketing Data10/9/2007
  Q: interested in finding some basic demographic data to do a bit of market sizing. I've checked out ...
  A: BEN, FOR SUCH DETAILED INFORMATION, YOU MAY HAVE TO APPROACH ---MRS library, which is a ...
Niche Marketing10/4/2007
  Q: Could You please advice me why the term 'Niche Marketing' is associated with Market segmentation & ...
  A: RAVI, HERE IS SOME USEFUL MATERIAL. A Market segment is a subgroup of people or organizations ...
marketing10/4/2007
  Q: i have been asked to do a presentation on my understanding of the marketing process and examples of ...
  A: STHERONELL, HERE IS SOME USEFUL MATERIAL. WHAT IS MARKETING / MARKETING PROCESS It is a ...
MARKETING OF HOSPITAL SERVICES10/4/2007
  Q: Could oyu please give the details about the "marketing of hospital services" we have divided it ...
  A: SURESH, You can only develop a marketing strategy thru -institutional profiling -consumer [ ...
Wal-mart9/29/2007
  Q: I am writing a paper about the effects Wal-Mart has on small businesses. I was wondering if I could ...
  A: -In your own words how is Wal-Mart hurting small businesses? In real terms, yes, the small retail ...
Marketing strategy to market Marble Products9/28/2007
  Q: Actually i m writing a business plan about marble and granite products to be manufactured and market ...
  A: RIZ, The approach , I am suggesting could be adaptable/FLEXIBLE to the culture in making ...
STRATEGIC MARKETING VS STRATEGIC MANAGEMENT9/26/2007
  Q: i decided to specify my question. The previous one was actually the topic of my essay. I would like ...
  A: TANIA, The two concepts are -different -strategic management concepts filters through ...
marketing concept9/19/2007
  Q: i have been asked to do a presentation in my class. the presentation deals with the reasons why a ...
  A: FIRST QUESTION IS WHAT is marketing concept It is a fundamental idea of marketing that ...
societal marketing9/16/2007
  Q: i want to know which companies in India are doing societal marketing,and in what form
  A: Large multinational companies are , -under pressure from local politicians -under pressure ...
Question9/4/2007
  Q: I do not know if these questions are in your scope of expertise but I would appreciate it if you ...
  A: BEATRICE, MY APOLOGY FOR THE DELAY. The questions are not within my expertise. But I can ...
Advertising scenarios9/2/2007
  Q: I have an advertising idea I would like your feedback on. I have developed a product that is quite ...
  A: GREG, You have done well so far. CONGRATULATIONS. YES, companies like nike / adidas, do pay a ...
Adidas Marketing9/1/2007
  Q: Hope you are doing well. I am from the Bahamas and I play tennis. I am pretty good. I am ranked ...
  A: RICARDO, You have done well so far. CONGRATULATIONS. I have no contacts with ADIDAS or anyone ...
cookie producer8/24/2007
  Q: i make the best cookie in town. people love them and now i am ready to go to market but i do not ...
  A: YAFAH ASIEL, I understand and appreciate your dynamism. YOU MAY HAVE TO DO A FEW ...
B2B marketing tips8/13/2007
  Q: I currenly working as international marketing staff for Greencarbon, an activated carbon ...
  A: LUCKY, Thanks for the message/ website. It was also an education for me. I liked the ...
internet store7/29/2007
  Q: I have an internet aStore on amazon. http://astore.amazon.com/luqman-umar-20 please tell me some ...
  A: Website is one to one marketing transaction site and it is in evolution format, changing ...
Nutritional Facts Label7/25/2007
  Q: How do I find a lab to test my food product and get the nutritional facts label in order to patent ...
  A: NATALIE, THERE MUST BE A CHAPTER OF THIS INSTITUTION IN YOUR CITY. CONTACT THEM - YOU ...
television and radio commercial ideas7/24/2007
  Q: I would like to know how I can get a jingle that I have created for Adidas presented to the ...
  A: EDWARD, A FEW OPTIONS. 1.ADIDAS would rely on their ad. agency for such solutions. Ring the ...
Royalties7/23/2007
  Q: What would be a fair or good deal on the percentage of royalties to negotiate at that point 5%, 10% ...
  A: FROZEN DESERTS is a product -which has short product life. -which has short shelf life. ...
Royalties7/20/2007
  Q: What would be a fair or good deal on the percentage of royalties to negotiate at that point 5%, 10% ...
  A: NATALIE, The royalty payments varies with -the product -the product newness -the product ...
International Marketing7/3/2007
  Q: There are a host of entry modes available to firms when considering becoming global. How might entry ...
  A: ENTRY INTO DEVELOPED FOREIGN MARKET, FACTORS THAT COULD AFFECT THE ENTRY. I. Social ...
Art liscensing7/2/2007
  Q: .... I am a professional Artist and I need help getting my works lisensed... Prints, Fabrics, dinner ...
  A: Heather, I had a good look at your website. A few questions, -will you be exhibiting ...
international marketing7/2/2007
  Q: What role if any should markets that are in political transition play in a firms international ...
  A: Various factors exist in the socio-economic-political systems in most countries. They keep ...
Societal Marketing6/30/2007
  Q: I'm a student of University of Colombo. I have been asked to submit an assignment relating to the ...
  A: SUREHA, HERE IS SOME USEFUL MATERIAL. The societal marketing concept is an enlightened ...
sales management6/29/2007
  Q: What is the meaning of Sales Management?
  A: SALES MANAGEMENT IT IS THE MANAGEMENT PROCESS OF ESTABLISHING , DIRECTING , AND ...
New Business Marketing Plans6/22/2007
  Q: I recently started a small entertainment staffing agency. I have acquired enough performers, now ...
  A: TINA, IT IS PERSONALISED APPROACH in THIS BUSINESS. WHAT YOU KNOW IS IMPORTANT, BUT ...
Market Analysis6/21/2007
  Q: i am doing a market analysis for my business proposal. I am doing a business on designing clothes ...
  A: IN CLOTHING the market analysis could include * clothing product range -define the kind of ...
product- marketing6/20/2007
  Q: i am doing a business proposal for my boss, and i am stuck at a particular part. The question is ...
  A: ADE, "conditions under which product/service would most likely be bought"? I don't know the ...
International Marketing6/18/2007
  Q: 1. is culture a concept able to be articulated in international business/ international marketing ...
  A: 1. is culture a concept able to be articulated in international business/ international marketing ...
Marketing6/10/2007
  Q: What is societal forces? Can they be related to the broad shifts in Marketing?
  A: Societal Forces, could be -cultural diversity -different cultures require own cultural ...
Estimating Sale5/30/2007
  Q: I am trying to predict the amount of sales for a web-based nich travel agency. The problem is, when ...
  A: MARCELO, For a small agency like yours, there are a number of ways you can estimate ...
how to find wholesalers in USA market?5/19/2007
  Q: We are a Chinese manufacturer and well known in China. Our current aim is to launch our products ...
  A: RACHEL, IF YOU APPROACH THE AMERICAN CHAMBER OF COMMERCE, THEY CARRY ALL THESE STATISTICS ...
Business Information Systems5/18/2007
  Q: I'm seeking assistance from experienced professionals such as yourself for guidance. I would ...
  A: JESSE, YOU SHOULD PURSUE WITH THE DEGREE IN BUSINESS INFORMATION SYSTEMS. -age is no bar. ...
how to find wholesalers in USA market?5/18/2007
  Q: We are a Chinese manufacturer and well known in China. Our current aim is to launch our products ...
  A: RACHEL, HERE ARE FEW INFORMATIONS. 1. These are the sites of american chamber of commerce. ...
SALES PROMOTION PLANNING5/7/2007
  Q: LINGHAM PLEASE, COULD YOU TELL ME WHERE CAN I FIND ON THE INTERNET A PRACTIC CASE OF A SALES ...
  A: JORGE, HERE ARE SOME USEFUL SITES. Lifebuoy "Swasthya Chetna": Unilever’s Social Marketing ...
Marketing Person5/3/2007
  Q: I'm in Texas and would like to recruit Sales Representatives by having them first sign a Non ...
  A: BRISON, THESE PERSONS ARE , GENERALLY, ARE CALLED '' SALES CONTRACTORS''. -people who work ...
Personalized Marketing through Bluetooth?4/26/2007
  Q: I will very much appreciate you opinion on the service (see below). There have been numerous ...
  A: ZALIM, This medium/ market is in infancy. The medium is perceived to be entering ...
below the line and above the line in music industry4/23/2007
  Q: I am doing a research Project for my business and advertising course the title to my project is ...
  A: Charlotte. 'Above the line advertising is more effective than below the line advertising in the ...
Marketing Foodservice4/22/2007
  Q: I am looking at building a organizational chart for marketing foodservice. my question is: what ...
  A: Chantal REGARDING THE NEW EQUIPMENT. -RECOMMENDATIONS CAN COME FROM ANY SOURCE. -THE ...
biz4/22/2007
  Q: I have a marketing business idea, but i need advice from a marketing professional. How do i contact ...
  A: WILLIAM, Since it is your idea, you need to guard it. Get hold of your own legal ...
Marketing Foodservice4/21/2007
  Q: I am looking at building a organizational chart for marketing foodservice. my question is: what ...
  A: CHANTAL, HERE ARE SOME SUGGESTED GUIDELINES. The Foodservice Marketing is responsible for ...
price increases4/17/2007
  Q: We are a small not for profit organic farm training vulnerable youth and selling the produce to help ...
  A: JIWAY, LOOKING at your situation, -go for an increase of 20% every 6/8 months. SO YOU ...
Dropshipping4/15/2007
  Q: this is a follow up question, I as a manufacturer would like to act as dropshipper and supply my ...
  A: Based on your first email, I fully understood your operation. You are a manufacturer / ...
Internet marketing4/14/2007
  Q: I am a manufacturer of food product, I would like to sell my product online , specially to online ...
  A: YOU SHOULD DEVELOP A PERSONALISED APPROACH TO THIS MARKETING. ...
need help4/11/2007
  Q: i have few question to ask you -how to panetrate into one market -can factor effect to do business ...
  A: FOR THE FIRST QUESTION, YOU NEED THREE STEPS 1.AUDITING YOUR MARKET/BUSINESS 2.DEVELOPING ...
Marketing strategy4/4/2007
  Q: If I were to have a collection of dog stories and I published them as part of my gourmet dog food ...
  A: ROSE, It depends on the nature/ quality of the stories. I am assuming they are good ...
Markting strategy3/19/2007
  Q: We are Russian company (fire and security products manufacuter) well known in Russian Federation. ...
  A: The approach , I am suggesting could be adaptable for most countries. IT IS PERSONALISED ...
college newpaper3/7/2007
  Q: .. My question has nothing to do with getting people to buy merchandise...it's about getting people ...
  A: MARAM, A LOT OF SMALL INEXPENSIVE SCHEMES COULD BE USED. -request students to write ...
biz3/4/2007
  Q: i have a marketing idea or rather a marketing company in mind, which would use a very underutilized ...
  A: In business and money matters, do not trust anyone, especially a concept. somebody can easily ...
globalization3/1/2007
  Q: can you help me to summarise globalisation regarding products and markets sentence which links them ...
  A: global market on a political map, country borders are clear as ever. But on the ...
hospitality linens and apparels3/1/2007
  Q: Our company is engage with Hospitality linens and apparels. We sell sheets and chef uniform to name ...
  A: The approach , I am suggesting could be adaptable both for HOTEL AND CULINARY SCHOOLS. Both ...
globalization2/27/2007
  Q: properly understand the concept of globalization can you help...i have to write a report any help ...
  A: Globalization Globalization, refers to a process of increasing integration between units around ...
Societal Marketing2/26/2007
  Q: Please, can you help me with this question- what influences are forcing marketers to adopt a ...
  A: THERE ARE VARIETIES OF PRESSURE -under pressure from local politicians -under pressure from ...
Effective Marcoms2/24/2007
  Q: I have to write a 10 minute presentation on 'what is effective marketing communications?' - a ...
  A: MATT, DUE TO TIME CONSTRAINT. marketing communications Marketing communications is a subset of ...
Societal Marketing2/5/2007
  Q: Select a company that tries to reslove the conflict between satisfying the individual needs and ...
  A: Large multinational companies are , -under pressure from local politicians -under pressure ...
Marketing1/27/2007
  Q: What is the most effective way to market a service oriented business?
  A: ROBERT, THE MARKETING APPROACH VARIES WITH THE SERVICE PRODUCT/ AND THE INDUSTRY IT IS ...
Market Size1/23/2007
  Q: prasad.chendekar@gmail.com Sir, I am working as a International Mktg. Manager with a reputed ...
  A: PRASAD, I WILL USE ''INDIA'' FOR THIS EXERCISE. [ the figures are best estimates, based ...
marcomms objectives1/20/2007
  Q: what can be the markting objectives of L'Oreal the cosmetic company, im doing a report on the ...
  A: HELEN, I HAVE LIMITED KNOWLEDGE AT THIS STAGE. ANYWAY, I WILL GIVE WHATEVER I CAN . ...
Critique Needed1/4/2007
  Q: However, I don't want to include my parent's names because that would seem kind of corny, .etc. I ...
  A: However, I don't want to include my parent's names because that would seem kind of corny, .etc. I ...
Critique Needed1/2/2007
  Q: I need you to critique my website for my babysitting business. I want to make it better by changing ...
  A: MARIAH, I have seen / read your website. It is absoluetly wonderful . I am impressed by it. I ...
Information1/2/2007
  Q: Web design, audio recording studio, video recording studio, professional seminars system, meeting ...
  A: DALE, Appreciate your quick response. My suggestion, -go for a cluster of services. -even ...
Creating potential customers in a new Region12/28/2006
  Q: I am not the owner of a small business but have been just appointed to the Sales & Marketing region ...
  A: The approach , I am suggesting IS A PERSONALISED APPROACH. ...
i want to start a online business like yahoo directory listing12/26/2006
  Q: as i dont have budget to pay as salary, can i get a reliable rep on commission basis what shud i ...
  A: ESSA, I DON'T KNOW WHAT THEY PAY FOR AN AVERAGE REP IN DUBAI. I WOULD SUGGEST THE ...
i want to start a online business like yahoo directory listing12/25/2006
  Q: i want to do this online directory for my country only, and here online payment not really works i ...
  A: ESSA, IN DUBAI, YOU MAY NOT GET SALES CONTRACTORS. I WOULD SUGGEST, -SELECT A RELIABLE ...
re:12/24/2006
  Q: Advertising cannot be measured in terms of sales right? Give me some reason and examples why that. ...
  A: There is a relationship between advertising and sales but not a correlation ...
re:12/24/2006
  Q: Leo thanks for the apply on this question but i want something more if you can say me. i remember ...
  A: You have been asked by this corporation to state your personal ethics on unacceptable ...
re:12/24/2006
  Q: why is an understanding of culture important to an understanding of consumer behaviour?
  A: Culture , generally refers to patterns of human activity and the symbolic structures that give such ...
re:12/24/2006
  Q: There is some debate about whether or not the marketing concept helps organizations of all sizes in ...
  A: marketing concept It is a fundamental idea of marketing that organisations survive and prosper ...
i want to start a online business like yahoo directory listing12/23/2006
  Q: i am a freelance web designer i want to start a online business like yahoo directory listing. i ...
  A: ESSA, I would suggest the following: -package your services including your website ...
re:12/23/2006
  Q: You are applying for a job with a large multinational company. Are there any products , or ...
  A: Are there any products , or services you personally could not promote? YES, THERE TWO OF ...
re:12/23/2006
  Q: could you describe me and give me some examples of, some of the ethical issues usually appeared in ...
  A: The following rules guide marketing behavior.3 Responsibility of the marketer Marketers must accept ...
re:12/21/2006
  Q: There is some debate about whether or not the marketing concept helps organizations of all sizes in ...
  A: marketing concept It is a fundamental idea of marketing that organisations survive and prosper ...
Question12/20/2006
  Q: 01.How do the organizations distinctive capabilities contribute to developing market driven ...
  A: QUESTION ONE. These distinctive capabilities contribute to developing market driven strategy. 1. ...
marketing12/19/2006
  Q: what do you understand by the term frustration? how does it aid marketers.
  A: Frustration is a HUMAN EMOTION that occurs in situations where one is blocked from reaching a ...
Non profit Franchises12/16/2006
  Q: In Harvey Mechanics absence, I turn to you. Can a Franchise be a NON PROFIT business? If you know ...
  A: KATHALEEN, YES, there are non-profit franchise businesses. These readings could help you ...
Financial Services Marketing Strattegy12/13/2006
  Q: I am looking for resources that will help my division of Financial Services plan the marketing ...
  A: THEA, HERE ARE SOME CONCEPTS/ IDEAS. With the growth of online, you should consider ''online'' ...
Marketing Management Orientations11/22/2006
  Q: Explain all the marketing management orientations with examples Production concept product concept ...
  A: MARKETING CONCEPT The marketing concept is the philosophy that the firm should analyze the ...
Adidas pyschographic segments11/22/2006
  Q: I am keen on setting up a business. However i would like to know more about marketing before i go ...
  A: ADIDAS MARKETING PRACTICE FIRST STEP ---STUDY THE TOTAL MARKET--ASK QUESTIONS Market ...
Ask something about system11/22/2006
  Q: In your knowledge what do interfrate or disscuss about sales inventory?
  A: In my experience, the term '' sales inventory '' was used in auditingd the sales at the ...
Marketing11/17/2006
  Q: how can i respond if somebody asked me to defend marketing on the basis that it was no more than a ...
  A: DEFINITION OF MARKETING. What is Marketing ? It is a process by which -one identifies ...
Marketing11/17/2006
  Q: why do firms need a formal marketing information system?
  A: What is in the MARKETING INFORMATION SYSTEM ? MIS could include such informations as ...
IMC11/16/2006
  Q: I like to ask you more about Integrated Marketing Communications(IMC). I like to know the evolution ...
  A: KEN , HERE IS SOME USEFUL MATERIAL. ...
Adidas Marketing11/13/2006
  Q: I am just curious if adidas practice societal marketing? If yes, in what way do they practice? ...
  A: JAYNE, Like most large multinational companies, -under pressure from local politicians -under ...
Distribution Channel power11/11/2006
  Q: Many manufacturers sell products in outlet stores at 25% to 70% off traditional suggested retail ...
  A: 1)A --How could business objeactives affect a manufacturer's decision to distribute through outlet ...
Marketing11/10/2006
  Q: I am trying to put a new line of shower gel. I don't know if I should get under a big brand like ...
  A: There are number of ways of marketing this product. 1.You can build a brand name like ...
Promotional tools11/9/2006
  Q: I'm a 21 year old Student who is currently engaged in a diploma in business marketing.I was asked to ...
  A: What is Promotional Marketing? Promotional marketing is a business marketing strategy designed to ...
Marketing precentage11/7/2006
  Q: What percentages do companies send on marketing?
  A: HERE THE MARKETING MEANS TOTAL MARKETING, which could all activities like -all media ...
religious marketing11/4/2006
  Q: Why is religious marketing controversial? Thank you for your thorough help. Eduard
  A: RELIGIOUS MARKETING is CONTROVERSIAL -it is not really controversial, but perceived to be ...
Marketing as a career11/2/2006
  Q: I am pursuing MMS(1st year)from Mumbai. I wish to take up Marketing as the area of ...
  A: You have liking / interest in marketing, but at the interviews the interviewers seek " ...
Societal Marketing10/30/2006
  Q: In my class, I have been asked to do a 30 min. presentation on societal marketing. My question is: ...
  A: ROSE, MY apology. I have done an hurried job with your question, as I am travelling on an ...
for profit and non profit marketing10/29/2006
  Q: what are the pricing strategies used in health care. examples of were each would be best ...
  A: Review the factors affecting the pricing or rate schedules of health care agencies. A large number ...
for profit and non profit marketing10/29/2006
  Q: Do you think Lasik's methods would be useful to all health care organizations? How would you ...
  A: LASIK'S METHODS are applicable and useful for healthcare organizations. IT is an ...
Questions for interview10/28/2006
  Q: I am conducting an I-Search paper on Marketing Managers and need a credible source to ask a few ...
  A: 1. How did your education and experience prepare you for your position? -my masters in applied ...
for profit and non profit marketing10/26/2006
  Q: -----------------why and how do health organizations offer new services, based on changing ...
  A: why and how do health organizations offer new services, based on changing marketing ...
How do i go about marketing a very popular and loved recipe to the public10/26/2006
  Q: The web site was not as clear for me, I tried the website and was unable to connect. Thanks LeeI ...
  A: SANDRA, YOU COULD TRY THESE. 2. University of Maine Food Science and Human Nutrition Consumer ...
for profit and non profit marketing10/26/2006
  Q: ----------------Who is the main target market of Catholic Healthcare West? Could Catholic ...
  A: Who is the main target market of Catholic Healthcare West? The current target market is ...
How do i go about marketing a very popular and loved recipe to the public10/25/2006
  Q: I have a recipe (Macaroni & Cheese) from scratch. I am always asked to make this famous Mac & Cheese ...
  A: SANDRA, FIRST THING. The below given is the site, where you can contact and find out ...
selling a product vs. a service10/16/2006
  Q: I am interviewing for a software sales position and would like to be able to explain the difference ...
  A: Tommy THE DIFFERENCE BETWEEN PRODUCT SELLING -tangible -buyers can see/ feel -use a ...
How to effectively market a website that has a strong potential10/15/2006
  Q: My brother and myself own and operate a website that allows users to play Scrabble online for free - ...
  A: JAYANT, I had the opportunity to experience your site. The experience was wonderful. I ...
Marketing10/13/2006
  Q: What is the role of marketing in an organisation?
  A: DOREEN, Successful businesses focus on getting the basics of marketing right. ROLE OF MARKETING ...
jobs in marketing10/12/2006
  Q: I'm currently studying MSc International Fashion Marketing in the UK. I have seen a job for adidas ...
  A: Job Self Analysis Synopsis What precisely do you want from your new job apart from more money and a ...
Marketing Requirements10/11/2006
  Q: My question is: I have no degrees. Do I have to have a degree to start my own advertising/marketing ...
  A: JORDAN, TO START A BUSINESS, WHETHER IT IS -ADVERTISING -MARKETING -SALES PROMOTIONS -OR ...
Business abbreviation10/10/2006
  Q: Kindly tell me what is meant by CIF in the phrase 'USD 5.4 CIF Delhi'. Thanking you. With regards, ...
  A: S.H.AHMED IN INTERNATIONAL BUSINESS CIF MEANS = COST INSURANCE FREIGHT WHICH MEANS , YOUR ...
Marketing Management10/9/2006
  Q: What are the Functions of Marketing Mananger? with examples and conclusion?
  A: What are the functions of Marketing Manager in Organisations? ROLE OF MARKETING MANAGER ...
marketing10/6/2006
  Q: What are legal issues affecting business as it relates to apparel and accessory marketing?
  A: What are legal issues affecting business as it relates to apparel and accessory marketing? ...
for profit and non profit marketing10/6/2006
  Q: How do health care organization segment the markets they serve ? How are health care ...
  A: How do health care organization segment the markets they serve ? ...
for profit and non profit marketing10/4/2006
  Q: What are the basic similarities and differences between profit making and non profit organizations ...
  A: What are the basic similarities and differences between profit making and non profit organizations ...
Choosing career after graduation10/3/2006
  Q: Lingham, My question may be somewhat unusual since most of the inquiries relate to businesses. ...
  A: page 5 of answer: Also, it would be very helpful to learn how creative positions in marketing field ...
Article on Ergonomics9/29/2006
  Q: I want to find an article on ergonomicsWhat is the role of Marketing Management in Organisations? ...
  A: What is ergonomics? Ergonomics is a discipline that involves arranging the environment to fit the ...
Marketing Management in Organisation9/27/2006
  Q: What is the role of Marketing Management in Organisations? What is the role of the Marketing ...
  A: ========================================================================== What is the role of ...
MARKETING MANAGEMENT9/23/2006
  Q: (1) ARE BRAND EXTENSIONS GOOD OR BAD? (2) IS SERVICE MARKETING DIFFERENT FROM PRODUCT MARKETING? ...
  A: (1) ARE BRAND EXTENSIONS GOOD OR BAD? BRAND EXTENSIONS ARE USEFUL FOR THE CORPORATE ...
Company versus product branding/marketing9/15/2006
  Q: We are a new company called Rig Innovations within the fishing/camping/outdoor pursuits marketplace. ...
  A: Steve Brooks -your company is new one. Corporate branding --benefits -it is useful for ...
growing the business9/9/2006
  Q: i own a small janitorial business here in michigan. i am curently working with a telemarketing ...
  A: USE THIS SITE FOR FREE HITS. ...
Strategic marketing9/7/2006
  Q: What is strategic marketing?
  A: Strategic marketing STRATEGIC MARKETING CONCEPT IS A PHILOSOPHY, FOCUS, ORIENTATION ...
difference between sales and marketing9/1/2006
  Q: what is the difference between sales and marketing
  A: DEFINITION OF MARKETING. What is Marketing ? It is a process by which -one identifies ...
Marketing plans for small business.8/28/2006
  Q: Most small business do not prepare marketing plans because the information needed to complete them ...
  A: I don't agree, because it is not true. Most small businesses do not prepare marketing ...
marketing a recipe8/26/2006
  Q: Not sure if you are the right person to talk to, but since you're in marketing, i was wondering if ...
  A: KAREN, You can look at your business opportunities in a number of ways. 1.FIRST, you ...
guidelines for merchandiser8/25/2006
  Q: ..can you provide me a basic gidelines in hiring an efficient merchandiser? hope u can help. thanks ...
  A: FULL TIME MERCHANDISER JOB DESCRIPTION JOB TITLE FULL ...
Marketing Proposal Outline.8/8/2006
  Q: Hey Leo, I was curious if you might be able to provide a basic (or detailed) outline for a ...
  A: CHASE, MARKETING PLAN AND MARKETING PROPOSALS are two different things. I have explained the ...
Marketing8/1/2006
  Q: Do you think Marketing is Advertising and Promotions or is it about ensuring that the product or ...
  A: Marketing ? It is a process by which -one identifies the needs and wants of the ...
Direct response Ad7/23/2006
  Q: I need help writing a direct response ad for my personal training business. My target market is ...
  A: ANDY, MY HONEST SUGGESTION, -SEEK THE HELP OF A REAL PROFESSIONAL COPY WRITER -IT IS AN ...
Marketing new product7/23/2006
  Q: Mr. Lingham, I am a firts timer inventor from Indonesia and I have a US patent pending on my ...
  A: IWAN, To be honest it is not wise to do it by email/ website, at least in the first 12 ...
Sales & distridution7/22/2006
  Q: what is exect meaning of sales and distribution, and how are they interrelated
  A: LET US START WITH MARKETING. DEFINITION OF MARKETING. What is Marketing ? It is a ...
Marketing our Magazine7/21/2006
  Q: Im a new marketing manager for a youth magazine which our focus is aimed at singers actors and ...
  A: 1- We sell half of our magazines in thr market! how can we sell more? I don't know much about ...
Creating a logo7/15/2006
  Q: We have formed a LLC in Michigan. We would like to know how to create a logo for our company. ...
  A: I have provided useful sites -some providing free help -some providing economical ...
communication7/13/2006
  Q: what exactly is the meaning of communication? is it only tech related or could it be ...
  A: Communication is the process of exchanging ideas and information. The most common forms of ...
marketing an antique business7/13/2006
  Q: Please give me inexpensive options for marketing Queen Victoria Antiques to the Gay/Lesbian ...
  A: Paula HERE ARE SOME SELECTION OF IDEAS. YOU CAN PICK/ SELECT AS PER YOUR BUDGET. ANTIQUE ...
Start in Business marketing7/13/2006
  Q: My name is Amr, 25y and I have diploma in E-business, diploma in Tourism and ticketing and Diploma ...
  A: AMR RIKABI, BASED ON YOUR BRIEF, YOU NEED A MARKETING PLAN. THIS IS NUMBER ONE PRIORITY. I HAVE ...
Marketing Medical Procedure7/5/2006
  Q: What are some tactful ways to market medical services? For example, a gastroenterologist who is ...
  A: I am assuming that such medical practices are recommended by GPs [ general practitioners] ...
Marketing Tagline7/2/2006
  Q: I own a small personal training studio and in-home personal training business. I need a tagline for ...
  A: AGELESS BODY GLO BABYBOOMERS BODY GLO +50 BODY GLO HEALTHYLIFE BODY GLO THUMBS UP ...
help6/23/2006
  Q: Any idea as to how much for let's say a 100-page booklet?I was asked to put together a franchise ...
  A: COST FOR A 100 PAGE BOOOKLET -ASSUMING 2 HOURS PER PAGE @ 35 DOLLARS PER HOUR IT WORKS ...
why do you study marketing?6/17/2006
  Q: why we have to study marketing and what are the benefits it can give to us?
  A: WE STUDY MARKETING -TO ENRICH OURSELF ABOUT THE CONCEPT OF MARKETING -TO MAKE A PROFESSIONAL ...
Online Business Research and Testing6/17/2006
  Q: I have a question which is confusing me for some time. I want to run an A/B Split Test or ...
  A: go for monthly. The companies which provide these services on a monthly basis. ...
Big Business impact on Small Businesses6/15/2006
  Q: I am writing an article exploring the impact that large corporations have on their smaller ...
  A: Please rank the following companies in descending order of destructiveness to a community: ...
Choices in marketing administration diploma6/14/2006
  Q: just a quick question, the advanced diploma program I am going to be starting in september for ...
  A: IN TERMS OF SCOPE , 1. New Product Launch & Product Line Management HERE YOU TAKE THE ...
Marketing Diploma6/14/2006
  Q: just one more thing, so with my 10 years of sales and customer service experience even though it ...
  A: 1.Most large corporations prefer MBA in marketing. 2.Your diploma/ sales background would ...
Marketing Diploma6/14/2006
  Q: I'm a 22 year old student who has over 7 years of experience in sales and customer service ...
  A: JOHN, With 10 years of good experience plus the diploma in marketing, you should be in a ...
Real defination or meaning of marketing and different between sales and marketing?6/13/2006
  Q: Real defination or meaning of marketing ?different between sales and marketing?
  A: DEFINITION OF MARKETING. What is Marketing ? It is a process by which -one identifies ...
Marketing strategy6/9/2006
  Q: Lingham, Thank you for message. Indeed, I have not been very clear with my question. My gadget is a ...
  A: WITHOUT FLOODING THE MARKET, WE CAN FOCUS ON WIDER DISTRIBUTION STRATEGY AND MAKE THE ...
Rural Marketing6/5/2006
  Q: How would you apply the concept of "reference group influence" in understanding behaviour of rural ...
  A: Social Influence & Reference Groups We already know that a consumer's cognitive state has a large ...
Advertising Reps6/5/2006
  Q: What is the best way to find an advertising rep that can sell my commercial inventory on the web and ...
  A: My suggestion is, -engage a recruitment agency -seek to headhunt a salesperson or ...
above the line advertising5/28/2006
  Q: where does the term 'above the line advertising' come from? how did that definition re mass media ...
  A: Above the line (ATL) is an advertising technique using mass media to promote brands. This type of ...
Nu Skin5/26/2006
  Q: I have always heard that the first persons in a MLM system like Nu Skin are the big money makers but ...
  A: STEPHAN, YOU ARE RIGHT. IN MAJORITY OF THE CASES, THAT IS THE STORY. ONLY A VERY FEW ...
Direct Marketing List SRDS5/17/2006
  Q: I am a collge student who are taking a direct marketing class. Our group came up with a product ...
  A: TRY THIS SITE . http://www.funsites.com/sh-dstores.html OTHERS United States of America Ann ...
Marketing Research5/2/2006
  Q: Leo Lingham, Kindly tell me the major responsibilities of a Marketing Reseach unit of a company. ...
  A: THE RESPONSIBILITIES INCLUDE *Providing proof-points and strategic insights based on analysis of ...
industrial marketingjournal5/1/2006
  Q: do you know, where i can find any industrial marketing journal? thnakyou
  A: 1.JOURNAL OF BUSINESS & INDUSTRIAL MARKETING subscription@emeraldinsight.com ...
Outsourcing Marketing Services4/23/2006
  Q: Leo Thank you for your prompt, concise, and informative response. 1. In view of what you have ...
  A: 1. In view of what you have said: a) 26% (60/228) gross profit margin on the resell price to ...
Outsourcing Marketing Services4/21/2006
  Q: 1. I wish to outsource the comprehensive marketing of my office product innovation to one or two of ...
  A: 7. I would like to have your comments on the viability of this commercialization strategy. a) This ...
marketing bottled water4/17/2006
  Q: Lingham, I am trying to develop a marketing strategy for a brand of bottled water in Europe. Do you ...
  A: YOU CAN DIFFERENTIATE FROM OTHER BRANDS IN MANY WAYS -product content -product bottling ...
ERP Sales and Promotion in Middle East4/7/2006
  Q: Its great to have expert help as your's , I saw a couple of answers from you and stored it for ...
  A: The approach , I am suggesting could be adaptable both for INDIA AND MID-EAST. Both have ...
Adidas Marketing3/26/2006
  Q: I have a grandson whom I think would make an ideal candidtate for a marketing campaign for youth ...
  A: MARTA, I APPRECIATE WHAT YOU ARE DOING FOR YOUR GRANDSON. THERE ARE TWO WAYS OF ...
web site3/25/2006
  Q: I have a small internet site (www.vestascloset.com) I sell lingerie,sexy costumes, ...
  A: It is necessary to approach the your website marketing as a total marketing practice. To ...
soccer / football3/5/2006
  Q: I have a unique product to promote soccer. A pen you can play penalty shootout with.(view a domo at ...
  A: BAYER MANAGEMENT CONSULTING sports and leisure BAYER CONSULTING NEWLYN HOUSE 18, COLNE ...
Help2/23/2006
  Q: My business is not under my own name (as typically they are out there) and I have often wondered ...
  A: OPTION 1 IF the marketing public relations firm is functioning well under the current ...
Internal Marketing/Drip Campaign2/22/2006
  Q: Good Morning Leo, I recently joined the art and design group of a large financial institution and ...
  A: YOUR CONCEPT / APPROACH ARE QUITE ACCEPTABLE. A FEW MODIFICATIONS COULD BE ADDED TO ...
Marketing2/22/2006
  Q: Design a marketing strategy to market South Africa to the international market, by focusing on the ...
  A: TO market SA to the international market, say for investment purposes, six critera were ...
I need some help with some things2/20/2006
  Q: Alright thanks what do you think about hte website now, I am almost done. ...
  A: WEST, I had a look at your website. Since I am travelling and out of my base, I could not ...
I need some help with some things2/19/2006
  Q: EXTREMELY helpful, 2 more questions. 1.I saw the way you said I should set up stuff, what are some ...
  A: 1.I saw the way you said I should set up stuff, what are some examples of services I can use in ...
I need some help with some things2/16/2006
  Q: Ok, I need some advice. I am starting my own business, I paid for webhosting I just have to build a ...
  A: HELP WITH SOME THINGS 1.Are my prices I have created so far for those services good, I offered to ...
money order2/9/2006
  Q: I'm a young teen who wants to know how I could pay through money order in an online store. How do I ...
  A: JAMES, FOR MONEY ORDER, -you must go to the local post office -buy a money order draft, by ...
Subject: E-Books Study1/26/2006
  Q: ------------------------- no problem, could you be so kind to give me what you have now, maybe 2-3 ...
  A: DAVID, I HAVE TRIED MY BEST, WITH LIMITED RESOURCES AND LIMITED TIME. 1. Market for ...
Affiliate marketing1/20/2006
  Q: Your profile mentions you have knowledge of direct marketing. So perhaps you can answer my question. ...
  A: AFFILIATE MARKETING 1.QUESTION . a] in USA, the laws varies from state to state. You ...
Sales promotion advice1/9/2006
  Q: I work in the Marketing area of a solar energy business. We sell solar water heaters, and I would ...
  A: BASED on your brief, -you have a new new product. -you are competing with established ...
marketing questions1/5/2006
  Q: would you please help me to solve these: 1. as marketing manager, describe detail the factor that ...
  A: 1. as marketing manager, describe detail the factor that you would have to deal with to launch a new ...
marketing problem12/21/2005
  Q: could you please help me out with this? what are the Principles and Importance of Marketing ...
  A: MARKETING PROBLEM what are the Principles and Importance of Marketing Management and its ...
email marketing12/17/2005
  Q: -Hi Leo, Once again thank you for your follow-up. Unfortunately we have been unable to sorce IMG. ...
  A: Here are some IMG offices. You may have to have ring and find out which ones handle your ...
Inventor Marketing & Business Plan12/13/2005
  Q: Leo Lingham, I'm a first-time inventor of a board game that I am confident will do well in the toy ...
  A: INVENTOR MARKETING / BUSINESS PLAN. 1.Conduct the feasibility study to evaluate the commercial ...
email marketing12/8/2005
  Q: Once again many thanks for your email. We will set the wheels in place as stated earlier and I would ...
  A: NORMAN, To market this patent worldwide,at a desired speed, we need an agent, who have worldwide ...
Please help us in increasing sales and marketing12/6/2005
  Q: How are you. I am Ravi Prasad from hyderabad, india. We are into palm oil and groundnut business. we ...
  A: HELP IN SALES AND MARKETING Based on your brief, you are in the business of palm oil and ...
email marketing12/1/2005
  Q: We are a small Company in the UK with a unique 3/4 image poster in-store advertising illuminated ...
  A: NORMAN, As an add to my previous reply, you could target market -consumer product ...
marketing help11/25/2005
  Q: I'm looking for a company that can help me with TOTAL Marketing solutions. I operate an online sales ...
  A: MARKETING HELP BRIAN, Here are some marketing advisors who could provide you the help ...
email marketing11/25/2005
  Q: We are a small Company in the UK with a unique 3/4 image poster in-store advertising illuminated ...
  A: EMAIL MARKETING NORMAN, I could not spend as much time I wanted on this subject, due ...
I was asked this question...11/21/2005
  Q: I was asked this question by my professor and I need some help. 1. List two products that are not ...
  A: 2 PRODUCTS THAT ARE NOT FOR HOUSEHOLD CONSUMERS. 1.TRACTORS -are used by farmers for farm ...
Marketing my food service business10/23/2005
  Q: I started a part-time food business last March and have worked four festivals since then. I would ...
  A: FOOD SERVICE MARKETING FOR your business you must adopt a total marketing approach. Website ...
marketing job search10/18/2005
  Q: my name is Luciana and I'm looking for an advise in my job search in marketing (branding). I live ...
  A: MARKETING JOB [ BRAND MANAGER ] LUCIANA, You have retailing management competence. You have ...
Billboards10/16/2005
  Q: Where and how can I purchase advertisment billboards in California? What are the procedures to own ...
  A: BILLBOARDS STEP 1 You must buy or lease a piece of land , where you can put up the ...
What changes in the marketplace...10/13/2005
  Q: What changes in the marketplace have made staffing more important?
  A: STAFFING MORE IMPORTANT DUE TO MARKET FACTORS LIKE -changes in market consumers preferences ...
Intro to business10/4/2005
  Q: How can American companies influence ethical behavior and social responsibility in global markets? ...
  A: AMERICAN COS. INFLUENCE AMERICAN COS. CAN INFLUENCE THE ETHICAL BEHAVIOR AND SOCIAL ...
brands9/22/2005
  Q: can anything be branded? and are there products that are successful but not branded?
  A: GEOFFREY, Everything / Everyone can be branded. Water is branded. Oxygen is branded. [ BOC, ...
Selling online directory advertising9/17/2005
  Q: I just signed on as manager for an online biz directory specializing the city of Coral Springs, Fl. ...
  A: DENNIS, This marketing of websites is a difficult task. Local reps. cannot sell this ...
advice me7/21/2005
  Q: I am running a site www.newtolondon.co.uk but not attracting traffic. Please guide me how can I get ...
  A: MAHBOOB, I have seen your website. It is a very useful site and really a good one. However ...
Several Marketing Q;s7/11/2005
  Q: I am currently a service dept. manager at a small plumbing company. We service anything from ...
  A: PLUMBING SERVICE MARKETING. Plumbing service is a service--where you have to be, when people ...
sales rep.7/6/2005
  Q: I am embarking on becoming a manufacturer's independent representative. I have been an account ...
  A: FACTORS IN SALES CONTRACTOR AGREEMENT The following items could be considered. -territory ...
Marketing6/22/2005
  Q: does marketing create or satisfy needs?
  A: MARKETING NEEDS AND DEMANDS. It is a fundamental idea of marketing that organizations ...
Computer repair business6/12/2005
  Q: My name is Marek. I'm goint o open a small computer repair business (from home). I didn't start yet. ...
  A: COMPUTER REPAIR SERVICE MARKETING It is necessary to approach the REPAIR SERVICE ...
help us6/9/2005
  Q: We have a homeless shelter in the city as part of a "house" offering various resources and help and ...
  A: CHARITY MARKETING FIRST, let me congratulate you/ your team for your excellent community ...
Re: question5/28/2005
  Q: However, can you tell me why cant the competitors store name be used. Additionally let me know if ...
  A: YOU cannot use the other stores' name because -the owners' own the names and it is their ...
Re: question5/28/2005
  Q: Can you tell me if it is legal or illegal to compare advertise. Lets say I am selling shoes and ...
  A: PRICE COMPARISON 1.You cannot use other stores name. 2.INSTEAD, YOU CAN SAY, -your store price ...
Promoting a small business5/26/2005
  Q: My name is Rory Fay and I am the owner of a small business. My website is www.picturerestore.net ...
  A: PHOTO AND PORTRAIT RESTORATION SERVICE MARKETING It is necessary to approach the PHOTO ...
Media Buyer4/28/2005
  Q: I would like to know how to search for, and utilize, a media buyer in conjunction with my marketing ...
  A: MEDIA BUYERS Media Buyers is your one stop shop for all of your media planning and media ...
Marketing Concept4/26/2005
  Q: ------------------------- Would you be able to give me examples of types of Non-profit orginasations ...
  A: EXAMPLES OF NON PROFIT ORGANIZATION USING MARKETING CONCEPT. -UNICEF -WORLD VISION where they ...
Marketing Concept4/6/2005
  Q: Should Non-profit orginasations use the marketing concept?
  A: NON PROFIT ORGANIZATION All businesses, whether they are profit making or non profit ...
Marketing question4/6/2005
  Q: Would you please help me answering the following question? "What core product is Colgate selling ...
  A: MARKETING In sales, the core product means -if you list the annual sales of all the ...
Marketing Plan3/26/2005
  Q: .. I hope you feel very good and you have achieved all that you want. My question is: "I'm holding ...
  A: HUMAN DEVELOPMENT PROGRAMS. Your explanation clarified the doubts. All your products are ...
help3/26/2005
  Q: I am trying to make a business out of selling this company, and marketing, and getting people to buy ...
  A: CAREER / BUSINESS PROGRAMS. You got a great website and a great range of products All ...
Marketing Plan3/13/2005
  Q: What is the difference between a Marketing Plan and a Business Plan?
  A: MARKETING PLAN AND BUSINESS PLANNING MARKETING PLAN Key Question. It is a specific set ...
Marketing for Janitorial Services3/12/2005
  Q: I own a janitorial cleaning service and am wondering what is the best way to gain clients for my ...
  A: CLEANING SERVICE MARKETING. Due to the limited budget, you should approach it from a ...
Advertising-Marketing One's Website3/11/2005
  Q: What book(s), course(s), C.D.s etc. would you most likely refer to if you were seeking information ...
  A: WEBSITE MARKETING In website marketing , no single guru, no single course, no single CD can ...
Trying to "dress up" some boring text2/28/2005
  Q: I am doing some trade work for a Dentist friend of mine. I am helping to make a brochure for his ...
  A: DENTIST PROMOTIONS Here are some useful sites. www.galenstilson.com/dental%20services.htm ...
Digital multimeters.2/27/2005
  Q: How can I find a broker or commissioned salesman for my digital multimeters?
  A: SALES CONTRACTORS Here are some useful hints. 1. You should advertise in classfied ...
Marketing a new product/service1/24/2005
  Q: I work for Quetico Adventure School in rural Northwestern Ontario Canada. They have hired me on to ...
  A: SCHOOL MARKETING KIM, I don't how much you have negotiated and you don't have to ...
Marketing/Promoting that generate sales1/20/2005
  Q: Leo, I'm a newly published author of Won't Be Denied, a suspense novel. My drive is to truely ...
  A: BOOK MARKETING Known authors market books based on their reputation. Good books help to ...
marketing new product1/17/2005
  Q: I am a small publisher of a new and innovative product and I need advice on its marketing. The ...
  A: MARKETING NEW PRODUCT Your product is targeted towards ïnbound traffic" and "local ...
What's the difference between...1/2/2005
  Q: What's the difference between "sales Associate" ,"sales Representative", "Marketing Executive" and ...
  A: JOB DESC DIFFERENCES SALES ASSOCIATES These are the lowest sales positions in any ...
Direct Marketing1/1/2005
  Q: Leo what is direct marketing, plz explain its characteristics?
  A: DIRECT MARKETING DIRECT MARKETING -is the process of delivering promotional messages ...
Fashion12/12/2004
  Q: I am planning to create my own brand name, start selling 'purse' I designed, I found several ...
  A: BUSINESS PLAN "PURSE' You need to develop a business plan. The business plan should ...
Marketing11/17/2004
  Q: What are considered to be some of the more important marketing strategies that are available for ...
  A: CORPORATE MARKETING STRATEGY Marketing Strategies are plans designed to reach marketing ...
Marketing10/27/2004
  Q: ..thanks
  A: TAILORING MARKETING PRACTICES Successful businesses focus on getting the basics of marketing ...
marketing chemical activated carbon10/24/2004
  Q: The basic Raw material is Saw Dust from Rubber wood. The carbon after activation is pulverised to ...
  A: I must apologise for the typo error. It should have read [ 7.0 --8.0] metric million ...
Can you please, please tell...10/24/2004
  Q: Can you please, please tell me what the difference is between a "Marketing Plan" and a "Marketing ...
  A: MARKETING PLAN AND PROPOSALS MARKETING PLAN is the planned application of marketing ...
marketing10/21/2004
  Q: I have this assignment for my degree to complete with this description: Discuss the role of how any ...
  A: MARKETING An easy product could be soft drink - cola In the face of aggressive ...
Hotel industry is the most...10/21/2004
  Q: Hotel industry is the most growing business in the world. All over the world people are getting ...
  A: HOTEL INDUSTRY Since I don't know the city you live in, I am going to give you some general ...
marketing chemical activated carbon10/20/2004
  Q: Sir We are in the business of manufacturing Chemically Activated Carbon (in India). We wish to ...
  A: CHEMICALLY ACTIVATED CARBON Based on a brief study, this product is widely used by ...
How to Market and sell effectively10/18/2004
  Q: Could you please guide me how to sell and market my Docment/Content Management business to other ...
  A: AUSTIN, I can help you with some details. Before that can you please tell me -unit price ...
marketing chemical activated carbon10/17/2004
  Q: Sir We are in the business of manufacturing Chemically Activated Carbon (in India). We wish to ...
  A: CHEMICAL ACTIVATED CARBON I need some more information on this. -WHAT IS THE BASE OF THIS ...
marketing10/12/2004
  Q: develop a marketing concept for any product. I would like to learn how to write one. Can you give me ...
  A: MARKETING PLAN PRODUCT -define your product--what is your product -what is it made of -what is ...
how do i market my services?10/5/2004
  Q: Greetings, I wonder if you could suggest strategies I can use to get new clients for my graphic ...
  A: MARKETING SERVICES You are in a very competitive market and hence you may have to take a ...
career advice9/26/2004
  Q: i have been in the marketing field for long time. see my biodata at www.aatayyab.com i need a ...
  A: CAREER ADVICE E-marketing is a growth business, but still in its infancy. The opportunities ...
BEST WAY TO MARKET HURRICANE HOMES9/23/2004
  Q: Leo - I am in Florida and hurricane country. We have a new concept for sturdy homes. What is the ...
  A: BEST WAY You need to tackle this marketing from three directions *developers -establish contact ...
Help For Marketing8/26/2004
  Q: I need help with analyzing the five thruths about brands by using the marketing concepts. Can any ...
  A: BRAND TRUTH MARKETING CONCEPT IS THE PROCESS OF -IDENTIFYING THE NEEDS OF THE ...
Career Transition8/26/2004
  Q: Do you mind assisting an aspiring advertising/marketing professional? My chosen path is getting ...
  A: MARKETING JOB I have read your background. Here are some answers to your questions. 1. You ...
product name and brochure/sell sheet copy8/20/2004
  Q: We are a new business, little over 1 year and bringing a new product into market. We need help in ...
  A: PRODUCT NAME AND BROCHURE LISA, I am not an expert in copy writing But with my marketing ...
inflateable jumpers 4 kids8/6/2004
  Q: ------------------------- Followup To how would i find out revenues on inflateable jumpers? ...
  A: INFLATABLE JUMPERS These figures are not published regularly/widely. You may obtain them from ...
inflateable jumpers 4 kids8/2/2004
  Q: how would i find out growth trends on existing buiseness in phoenix az on inflateable jumpers
  A: INFLATABLE JUMPERS Normally these range of products' growth rate is very close to the toys ...
Pin Sales7/16/2004
  Q: This probably sounds silly compared to the questions you normally receive. I work for a Chamber of ...
  A: PIN SALES what is the objective of this exercise ? 1.is it to revive the logo or 2.getting ...
Marketing to Groups7/14/2004
  Q: Mr. Lingham, I am managing editor of Golf Range Times, a bimonthly business publication for golf ...
  A: MARKETING GROUPS KRISTEN, I am sorry that I will not be able to speak with you, as I am ...
Tribal Brands7/10/2004
  Q: I work in a marketing research agency in South America. We started to hear about ‘tribal brands' . ...
  A: TRIBAL BRAND Tribals brands SHOES -adidas, nike, speedy etc SWIMSUITS -speedy, elle, ...
Finding a Sales Rep/Agent7/8/2004
  Q: I do screen printing in a small way, but have come up with a unique line of imprinted t-shirts for a ...
  A: FINDING A SALES REP/ AGENT. You might find it very difficult to get a sales rep/agent for ...
Adidas Marketing6/28/2004
  Q: Yes. . . I was wondering if you knew who any of those people were, or if you knew how to get ahold ...
  A: ADIDAS I don't know anyone personally. The new person for this marketing MR. ERICH STAMNINGER ...
Adidas Marketing6/21/2004
  Q: You mentioned that Adidas was able to strengthen their brand by (among other things) sponsorship. I ...
  A: ADIDAS MARKETING ADIDAS would prefer a sports event. You should approach their ...
Export6/19/2004
  Q: We are starting a import export business in India. Our preferred markets are USA, Europe and Japan. ...
  A: EXPORT First, develop a list of products that are established, labour intensive and ...
Promotional features on TV6/13/2004
  Q: I have come up with a brand of t-shirts/tank tops for assertive women which I'm already printing and ...
  A: PROMOTIONAL FEATURES For both medium, You will not get a promotional feature, because ...
Business Information6/9/2004
  Q: I want some information about starting a business. I want to establish a corporation for this ...
  A: To start your business, -register a business name -determine what is the type of business ...
Product launch6/4/2004
  Q: I hope you can help me solve a problem with a tiny business. For six years I have been producing ...
  A: PRODUCT LAUNCH You need business development specialists , who can go out and prospect ...
Dear Leo, I am in the process...5/31/2004
  Q: I am in the process of launching a very powerful project and I have some concerns about marketing, ...
  A: NEW BUSINESS LAUNCH Amery, Unfortunately , I am overseas on assignments. Hence I cannot ...
start-up watch company5/31/2004
  Q: I have the sole rights to distribute a new brand of swiss watches in the US. I need to recommend a ...
  A: START UP WATCH COMPANY In your case, two approaches are needed. 1.WATCH MARKETING ...
market small business5/26/2004
  Q: I have started a small business. we deal with office supply products and also database related work ...
  A: MARKETING SMALL BUSINESS In any business, marketing your services is a key factor. This ...
------------------------- ...5/21/2004
  Q: What are the big lines in order to build a label? Thank you Answer - BIG LINES could you please ...
  A: BUILDING A LABEL To build a label, the following guidelines could be useful -determine your ...
Marketing a new business5/20/2004
  Q: I am starting a new pressure washing business and wanted to know what type of advertising I should ...
  A: MARKETING A NEW BUSINESS This is a service product, and the target market -homes -small ...
Software Statistics5/20/2004
  Q: Is it possible to find statistics of specific computer software products, without the company's ...
  A: SOFTWARE STATISTICS It is very difficult to procure such specific information. Often ...
multi level marketing (NuSkin Enterprises) aka Big Planet5/13/2004
  Q: Mr. Lingham, I'm a retired Police Officer and have a question about a multi level ...
  A: NUSKIN Nuskin is a very large business/ company registered with NEW YORK STOCK EXCHANGE. ...
Sports Marketing5/12/2004
  Q: I'm a 16 year old teenager that has always been interested in sports, but not able to play them ...
  A: SPORTS MARKETING There are many opportunities in sports marketing such as -club marketing ...
How to market conferences5/5/2004
  Q: Would you pls adv : what is the job description of someone that works in the marketing department ...
  A: TITLE: MANAGER- MARKETING CONFERENCES REPORT TO : ...
meaning of abbreviation used in a offering fax.5/3/2004
  Q: I asked for the price of some items from taiwan and in the offring fax they send me i did not ...
  A: MEANING OF ABBREVIATION. ctn means cartons in your case it is 30 cartons. ...
1) how would you respond if...5/1/2004
  Q: 1) how would you respond if your largest customer tells you thta your prices ar too high?? 2) How ...
  A: MARKETING / SALES. 1.LARGEST CUSTOMERS. If the largest customer is complaining about the ...
marketing strategy4/29/2004
  Q: For a local or International Brand, discuss and comment on its Branding Strategy. (2500 words)
  A: MARKETING STRATEGY BAMA, I want to help you. Right now, I am under pressure with my ...
Market segmentation4/26/2004
  Q: I am the Marketing Manger for large rent a car company in Middle east ...we have 2 kinds of business ...
  A: MARKET SEGMENTATION. Few guidlines . -keep the segmentation broad, so you can easily develop ...
Marketinplan for a Bookstore-cafe4/24/2004
  Q: here in Belgium, we're not familiar with the American bookstore/cafe concept. Here, you can only ...
  A: MARKETING PLAN FOR BOOKSTORE/CAFE. I have provided you the background outline. As you ...
marketing large companies4/21/2004
  Q: In my marketing class tommorrow, I have a senior executive from Exxon Mobile coming in to talk to us ...
  A: MARKETING LARGE COMPANIES. HERE ARE SOME EXAMPLES. *Who are major competitors in USA ...
Naming Strategy4/13/2004
  Q: What is your opinion on the following: We have a medical product with a very strong name. The ...
  A: NAMING STRATEGY In medical market, where you plan to release new products, It is always ...
Marketing4/8/2004
  Q: I have been in the italian family restaurant business for the last 25 years. W e are family owned ...
  A: MARKETING ANNA, You got a mouth watering consumer product and most people like it and ...
Brand Management3/16/2004
  Q: I have basically been trying to find a definition of brand territory across the internet and books ...
  A: BRAND MANAGEMENT BRAND TERRITORY is the marketing areas where the marketers have an ...
help with home base business3/13/2004
  Q: I just got involved with an internet business that seems pretty good but I would like an expert to ...
  A: HOME BASE BUSINESS I have not tasted this juice. As a marketing concept, it is a good ...
attraction marketing3/11/2004
  Q: I would like to ask the Definition of Attraction Marketing in the view of marketing Tourism. Thank ...
  A: ATTRACTION MARKETING ATTRACTION MARKETING is the scientific process of marketing / selling ...
Rates2/13/2004
  Q: Could you please advise as to how our company would pay for a PR marketing firm with regards to an ...
  A: RATES *Retainers are paid on a monthly basis based on a negotiated annual workload ...
International Marketing2/11/2004
  Q: Leo, I am forwarding few more questions to you for your expert answer. 1. Importance of ...
  A: QUESTION 1 IMPORTANCE OF INTERNATIONAL MARKETING TO NATIONAL ECONOMY *National Economy ...
trying to grow a business2/9/2004
  Q: what suggestions can you offer to grow a dry carpet cleaning business effectively without breaking ...
  A: CARPET CLEANING BUSINESS Here are some concepts. *develop a small/ smart website and ...
Marketing - Acquisition & Analysis of information2/7/2004
  Q: 1. Distinguish between market and sales forecasting. 2. Show the importance of short, medium and ...
  A: MARKET FORECAST AND SALES FORECAST market forecast -is the total volume of a ...
Marketing Mix2/7/2004
  Q: Define the term Portfolio Analysis and describe the role of portfolio analysis in resource ...
  A: PORTFOLIO ANALYSIS Portfolio means -collection of business units -collecttion of ...
Marketing Mix2/7/2004
  Q: 1. Show an awareness of factors that affect marketing planning in multiproduct / multimarket ...
  A: MARKETING MIX 1.FACTORS AFFECTING MARKETING PLANNING. -company mission statement -company ...
Clarification.2/4/2004
  Q: Have a good day, Thanks for the last answer. But Sir, one confusion has arisen i.e. WHAT IS THE ...
  A: CLARIFICATIONS Concept marketing and service marketing are two separate subjects. Concept ...
List of manufacturers1/23/2004
  Q: I would like a list of all manufacturers of chocolate candy. Thus far serches of trade associations ...
  A: LIST OF MANUFACTURERS Here are some. -ashbury confectionery -chocolates EL REY -confiserie ...
request help on marketing hygiene product12/29/2003
  Q: I am planning on becoming an independant distributor of teeth whitening systems. I have done ...
  A: CONSUMER PRODUCT MARKETING Your product is niche market product. To reach this niche market, ...
adidas11/27/2003
  Q: How did adidas become so popular all the sudden?
  A: ADIDAS In the last few years, ADIDAS has taken a number of steps to become more ...
Supporting Pop-Up Advertising11/21/2003
  Q: I am trying to prove to people why they should support pop-up advertisements (and just ...
  A: SUPPORTING POP-UP ADVERTISING The purpose of pop-ads -to support the total marketing -to ...
marketing on the internet11/17/2003
  Q: How many visitors daily does a site need to get so that its owner can earn 5000 dollars a month from ...
  A: MARKETING ON THE INTERNET. This earnings of 5000 dollars would depend on a number of ...
Concept marketing10/29/2003
  Q: Sir, I want to know what is Concept Marketing ? Its defination and its application
  A: CONCEPT MARKETING CONCEPT MARKETING is the management process of -understanding the needs of the ...
5 top books on selling10/15/2003
  Q: Can you recommend the top 5 books on selling? Thanks Harvey
  A: BOOKS ON SELLING Here are some useful books. There are a number of ways/styles of ...
Sell historical maps, posters, etc10/8/2003
  Q: I wish to sell high-resolution historical maps, posters, prints, lithographs, etc. and wondered what ...
  A: SALE OF HISTORICAL MAPS / POSTERS ETC. 1.define the usage for your products. -is it for ...
What are trinkets?9/9/2003
  Q: More specifically -- what part of "marketing" does the trinket business fall under? We're trying to ...
  A: TRINKETS Trinkets are mass merchandisng consumer products. They could be classified as ...
OEM business9/8/2003
  Q: We are a Central Air Conditioning Supplier in H.K. We have two manufactory in China. Right now i try ...
  A: OEM BUSINESS In such business situation, -you should profile / analyze the customer/ ...
Product Promotion7/30/2003
  Q: I am a wholesaler of - * Automatic Boat/Car Battery Chargers * Low Voltage Power Supplies * Solar ...
  A: PRODUCT PROMOTION You need to look at the following, 1.Creating a strong brand name ...

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