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About Joe Fournet
(Top Expert on this page)

Expertise
I can answer questions or help clarify information relative to advertising, marketing and design issues. The development of an ad campaign or how best to approach writing an article or ad, proper use of various media and when to hire an expert for your marketing are questions I welcome.

Experience
I have over 20 years in the managment and creation of advertising and marketing campaigns in all media. The development of concepts, copywriting, creative and art direction, and when to incorporate other elements of the marketing mix such as public relations and research.

Organizations
International Association of Business Communicators American Advertising Federation Houston Advertising Federation Only in Houston Houston Area Apple Users Group

Publications
Create Magazine Houston Business Journal

Education/Credentials
McNeese University, BS Louisiana State University, Intl. Relations

Awards and Honors
Appointed to Texas Advisory Board of Create Magazine Selected "Ghost Writer" by president of Halliburton for lead feature in major trade pub Presented “Winning and Wacky Ways to Kick Start your Creativity” to the 2005 International Conference of the American Creativity Association

Past/Present clients
Chrysler Halliburton Bechtel

   

You are here:  Experts > Business > Small Business Information > Marketing

Questions Answered By Expert  Joe Fournet 
In Category  Marketing

SubjectDate Asked

Marketing/advertising -online wedding guide10/30/2008
  Q: I am starting a online bridal guide for the Houston area and need some ideas on marketing and ...
  A: Katrina, I would look at bridal services/consultants that are not competing with you but complement ...
Marketing/advertising -online wedding guide10/27/2008
  Q: I am starting a online bridal guide for the Houston area and need some ideas on marketing and ...
  A: Just received your response. Sorry you felt my answer was not up to your expectations. I purposely ...
software marketing10/14/2008
  Q: my company want to begin marketing a new software that concern database it is good but it is not ...
  A: If you don't already know this, ask them to provide you with a comprehensive list of product ...
selling Lingerie10/13/2008
  Q: I run a lingerie reteail/wholesale copmany in Lagos Nigeria. My sales have not been exactly high so ...
  A: I'd have to know more about your country's/city's buying habits in order to suggest any specifics. ...
RFP for marketing services10/8/2008
  Q: I am interested in knowing what an RFP for marketing services looks like. I am working with an ...
  A: Don't know if you've done this, but Google RFP and they should lead you to an explanation and ...
Best course9/13/2008
  Q: I'm a sophomore at college, studying business with a minor in marketing. I am not a "risk taker", ...
  A: I'm in no position to tell you what career you should choose, though I'd advise you to talk with as ...
clothing website8/9/2008
  Q: A friend of mine is a clothing designer. She works out of her home, in very modest surroundings, ...
  A: At the risk of being blunt, you guys probably need to save enough budget to hire a professional Web ...
Future of Advertising, Ad Technology – Graduation Project7/28/2008
  Q: I hope you are doing fine I have a course called Thematic Independent Studies; it is the final ...
  A: Try this: The points below seem, to me, to be viable ones worthy of further exploration. How ...
Marketing Strategies7/19/2008
  Q: I am working in a ceramic industry as Assistant Manager Marketing and our product is decorative ...
  A: I can't give you as complete an answer as you probably want because this Forum is not really ...
marketing7/11/2008
  Q: hey can you please tell me something regarding concept marketing with the help of some examples i ...
  A: I'd first get a clarification from your professor about what he/she actually means and/or wants from ...
Systems Management Service (SMS) Consulting/Agency7/10/2008
  Q: We're still new to this business thing and are having difficulty marketing ourselves to big ...
  A: Bernidette, Sorry for the delay in responding. Since I'm not totally sure what it actually is that ...
Writing a Marketing Plan6/5/2008
  Q: Where can I find free samples of marketing plan in development and training field? I just joined ...
  A: I don't know if you've done this already but you might Google "marketing plans" and see what comes ...
Adidas5/23/2008
  Q: What current advertising does Adidas use?
  A: I'm not sure I totally follow what you're asking. Addidas uses TV but not as much as, say, Nike. ...
design5/21/2008
  Q: I am designing tops for a small company and how much do I sell a design? How does this work?
  A: Not trying to sound trite or trivial, but the price depends on the design. How intricate, involved, ...
Organizational Structure of Advertising Agency5/2/2008
  Q: I would like to the detail working structure of an Advertising Agency, like how many departments, ...
  A: This question is too multifaceted to answer in this manner and forum. I'd recommend you interview ad ...
Advertisement4/27/2008
  Q: I have a start up fencing business, I'm trying to identify all and best available advertisement ...
  A: Sometimes advertising in the strictest sense is not the best way of promoting one's business. You ...
marketing4/7/2008
  Q: what is socially responsible marketing communication
  A: Here's a relatively simple answer to a fairly complex subject. Being socially responsible means ...
marketing price list connotation3/19/2008
  Q: How are you? I'm wondering if there are any marketing names that can replace the word hot in case it ...
  A: Yeah, the word "hot" does get overused, but, then, so do a lot of other terms. One expression I've ...
satellite radio3/11/2008
  Q: What is the current market share of satellite radio relative to standard over the air? Not concerned ...
  A: That all depends on when during the day you're advertising and what it is you're trying to say to ...
marketing a new dental lab1/13/2008
  Q: My fiance has recently started up a new dental lab in a suburban area outside of Tulsa, OK. His ...
  A: My apologies for the delay. This query just hit me at a busy time. Being open for only two days a ...
branding niche question?1/6/2008
  Q: I have a shop called Le Petit Garage-the little garage in French. It is located in a refurbished ...
  A: Cara, Unless your merchandise is truly of the sort found in one's garage, a garage-themed promotion ...
advertising and marketing12/10/2007
  Q: I was wondering if working for a large company in the marketing department allows people more ...
  A: There has been over the years and especially within the last five or so due to all the changes in ...
advertising and marketing12/5/2007
  Q: I was wondering if working for a large company in the marketing department allows people more ...
  A: Depends on the atmosphere and culture one wants. A large company can have layers of bureaucracy and ...
I have an idea, how to mass produce it, but what's next? How do I promote it?11/25/2007
  Q: My invention idea is fairly simple. To give you an idea, it consists of common substances, such as ...
  A: Stephen, Before you go to the trouble and expense of creating a Web site and marketing materials, ...
Question11/20/2007
  Q: how are you going? My name is Christina and I live in Australia. I am selling an ebook about how to ...
  A: Christina, So sorry for the delay. I took an email vacation along with our Thanksgiving holiday and ...
Business Card11/10/2007
  Q: I am having a new business card printed up. How do I make it so unique that people want to keep my ...
  A: You want to differentiate yourself by having a relatively unique business card but are considering ...
Marketing10/31/2007
  Q: Is it true or false that business-to-business online strategies produce cost savings in every area ...
  A: I'd be inclined to say false. Cost savings would not necessarily lessen in all categories for all ...
retailing10/19/2007
  Q: why do retailers put impulsive goods near the front of the shop
  A: Not trying to be flippant, but the closer to the front of the shop means that buyers will see these ...
Marketing Campaign10/5/2007
  Q: I need to submit a marketing campaign for a product, taking into account that this products already ...
  A: Esteban, Whatever format you use, keep it simple. An outline is best to start. That gives you a ...
Marketing Question9/30/2007
  Q: My name is Sharon Davis. I'll give you a brief background before my question. For six years, I ...
  A: I think it makes sense to talk with the Rabbis and get a feel for what they think. I'd also talk to ...
ADVERTISING9/27/2007
  Q: GIVE AT LEAST THREE DEFINATIIONS OF ADVERTISING AND EXPLAIN THE DEFINATION WITH ILLUSTRATIONS
  A: To persuade someone to buy a product or service (groceries, liquor) To convey a message in order to ...
Marketing/Ad Expert7/31/2007
  Q: WOW! Before I even ask the question I have for you Thank you for hearing it! Here it goes: I ...
  A: Jordan, It is not required to have a marketing degree but you do need some specialized knowledge. ...
Advertising7/31/2007
  Q: Yes sir, Thank you for taking the time to answer my question. I wish there were more people like ...
  A: Jordan, The more capital, the better, but I've known folks who haven't started out with any. Or, ...
societal markrting2/23/2007
  Q: What influences forcing marketeres to adopt a societal markrting philpsophy?
  A: I'm not sure I understand precisely what you're asking. Marketers will alter their strategy to ...
Critique Needed1/5/2007
  Q: Sorry about that; I just mean to critique my website in general. You know, not in-depth, but the ...
  A: Mariah, Sorry for the delay; somehow, I never received your response until today. Overall, your ...
Critique Needed1/2/2007
  Q: I need you to critique my website for my babysitting business. I want to make it better by changing ...
  A: I just received word you indicated I did not answer your question. I tried to answer it by asking ...
re:12/24/2006
  Q: How would you define ethics? Give me an example of a marketing (advertising) message that offends ...
  A: You're somewhat asking two questions. Ethics does not necessarily imply offensive advertising. If ...
Marketing strategy12/13/2006
  Q: I am a novice in marketing. I have a legal background but volunteer currently at a not-for-profit ...
  A: Ian, Pardon my delay in getting back with you. What you ask is not answered simply; at least not ...
Marketing11/17/2006
  Q: how can i respond if somebody asked me to defend marketing on the basis that it was no more than a ...
  A: If they truly believe that, you may not want to waste your time trying to convince otherwise. ...
eye catching phases to sell business11/16/2006
  Q: I own 2 small national franchise ice cream store that i need to sell. I would like to send an ...
  A: Do you mean "phrases" (short sentences) instead of "phases"? Given your question, which is more ...
marketing11/15/2006
  Q: explain the relationship between marketing & selling in a company
  A: Marketing encompasses a variety of services such as advertising, public relations, promotion, ...
religious marketing11/4/2006
  Q: Why is religious marketing controversial? Thank you for your thorough help. Eduard
  A: Generally speaking, there are two subjects one doesn't talk about if one doesn't want to invoke a ...
Online Advertisement Market10/31/2006
  Q: I wanted to get information on who the big online ad brokers are. I can think of google (Adsense), ...
  A: I'm afraid I won't be of much help to you, Rajat. I don't follow this as much as others in the ...
How to effectively market a website that has a strong potential10/15/2006
  Q: My brother and myself own and operate a website that allows users to play Scrabble online for free - ...
  A: Pardon my delay in responding. I'll get back with you soon with as complete a response as I can ...
Ad compaign advice10/12/2006
  Q: I have developed a website www.courseslink.co.uk to promote UK based colleges and universities ...
  A: There is no simple answer to your questions. And, since I'm volunteering my time to try to respond, ...
Requirements to start marketing/ad business.10/11/2006
  Q: I have been interested in advertising & marketing all my life. I have decided its what I want to do ...
  A: Jordan, One does not need an advertising or communications degree to start an ad agency of sorts. ...
Marketing Management10/9/2006
  Q: What are the Functions of Marketing Mananger? with examples and conclusion?
  A: As the title implies, the person in this role has complete charge of all marketing functions for the ...
Please help me even with one sentence.10/2/2006
  Q: It is possible that my question wouldn't be related to your specialty, but certainly your ...
  A: While i understand about the political elections being held in your country, I'm not sure I ...
Do we market company or product?9/15/2006
  Q: We are a new company called Rig Innovations within the fishing/camping/outdoor pursuits marketplace. ...
  A: Steve, Whatever you and your board decide, you must keep in mind one thing: Keep the marketing ...

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