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Marketing/Questions Answered by Expert Jim Gawley
| Subject | Date Asked |
| homecare marketing | 4/2/2011 |
| Q: im starting my own homecare business and i was wondering if u had any tips as far as marketing now ... A: Many people search for products and services on the web. You can sign up for a number of free ... | |
| Marketing Strategy | 1/30/2011 |
| Q: Gawley, I am an 18 year old interested in creating a company that sells unique school supply items ... A: In order to be successful you need to distinguish yourself from the competition. Why would people ... | |
| Marketing in a bad economy | 11/21/2010 |
| Q: After opening my restaurant 3.5 years ago, I have spent 20k a year in advertisement along with a 25 ... A: Anna, Email marketing is a good way to keep your business in front of existing clients. You can send ... | |
| Start up | 9/8/2010 |
| Q: I would like to start a small e-marketing company in Illinois can you please tell me what ... A: Laws vary from state to state so I can't answer this. Also the reasons you would set up as an llc or ... | |
| marketing an ebook | 4/19/2010 |
| Q: what is the best way to market an e-cookbook (ethnic) I wrote which is in a PDF format? Also, how ... A: There are a variety of resources to help you market the ebook like this one ... | |
| Marketing a recipe | 12/5/2009 |
| Q: How would I approach marketing a recipe?? A: Josh, I am going to assume that you mean trying to sell recipe rights to a company that will mass ... | |
| Expand Online Business | 11/3/2009 |
| Q: How if I wish to promote my Home Tuition web sites in countries like Malaysia, Singapore, USA, UK & ... A: Good day, I'm not sure if you are going to be able to promote to all of these countries using the ... | |
| flyer design | 8/19/2009 |
| Q: I'm writing copy for some flyers and would like to know if I should put the pricing on there. My ... A: I would have a better answer if I new they type of business, but you should consider what your ... | |
| EMarketing Inquiry | 7/3/2009 |
| Q: my name is Frank Huang, and I have been offered a position as the marketing chief of a non-profit ... A: You can find a lot of resources on our website. http://www.forbesamg.com/resource_center/index.html ... | |
| Direct Mail | 4/8/2009 |
| Q: Gawley, I currently do pet sitting for close neighbors and want to expand my services. When I ... A: Direct mail can be costly for a small business. It depends on how many you are planning to mail. You ... | |
| Customer relationship | 3/8/2009 |
| Q: What is the purpose of customer relationship management and how can implementation of CRM be ... A: Soumen, It is just as it sounds, the purpose of a CRM software system and the policies that go along ... | |
| Marketing Wet Wipes for International Importers/Distributors | 2/4/2009 |
| Q: ,, My question is exactly what is in the subject ... I m the marketing manager at a manufacturing ... A: Sandy, Hard to answer without knowing what you are doing. Are you making a strong case of why they ... | |
| how to market my product | 9/9/2008 |
| Q: I reside in India. I have some marketing query..Okay in a few days time i'll be starting my business ... A: Anil, I am not experienced in the Indian market. Typically you would use this time to create your ... | |
| Systems Management Service (SMS) Consulting/Agency | 7/10/2008 |
| Q: We're still new to this business thing and are having difficulty marketing ourselves to big ... A: Bernidette, There is no silver bullet for this. I don't know how much collateral material you have ... | |
| Guidance | 1/22/2008 |
| Q: I have done MBA (HR) from Symbiosis Pune by distance.I have hardcore exp.in HRD & Marketing in Food ... A: Sunil, I am not sure how much I can help here. When you get the business plan worked out I could ... | |
| Reaching people with debt problems? | 1/21/2008 |
| Q: problems. The center qualifies them on the phone then forward them to a debt company I'm working ... A: Earl, You should 1st try someplace like accudata or infousa, then head to a list broker. I don't ... | |
| Cleaning Service marketing | 1/10/2008 |
| Q: Any advice you might have would be greatly appreciated. My mom and I started a cleaning service last ... A: Ashley, One of your best methods in your business should be to encourage referrals. Give your ... | |
| branding niche question? | 1/6/2008 |
| Q: I have a shop called Le Petit Garage-the little garage in French. It is located in a refurbished ... A: I checked out your site - www.lepetitgarage.com. I am not sure if you are mainly looking to drive ... | |
| I have an idea, how to mass produce it, but what's next? How do I promote it? | 11/25/2007 |
| Q: My invention idea is fairly simple. To give you an idea, it consists of common substances, such as ... A: It is hard to comment in detail when I don't know the product details, but I understand your concern ... | |
| yellowpages.com | 11/1/2007 |
| Q: This year I just started my home-based videography business and have been doing reasonably well with ... A: Augusto, I don't know the specifics of the yellowpages.com situation, but there are a number of ... | |
| Marketing Question | 9/30/2007 |
| Q: My name is Sharon Davis. I'll give you a brief background before my question. For six years, I ... A: My firm does work with the local YMCA's in our area. They do a lot of direct mail, from mailing out ... | |
| Web Site Marketing | 7/9/2007 |
| Q: I've created a website at www.allfinancials.com. The goal is to provide a place where people can ... A: The answer depends on what kind of budget you have. On a limited budget you should participate in ... | |
| vertical market brochure | 7/1/2007 |
| Q: can you please tell me what a vertical market brochure is? Many thanks A: Ruth, There was a good posting on Yahoo answers about this: "A vertical can refer to the industry ... | |
| i am student | 6/29/2007 |
| Q: what is marketig ? what is marketing plan?i am a student of mba in pakistan , i want to get ... A: This is too long and involved for this site. However you can find a number of links to marketing ... | |
| New Business Marketing Plans | 6/22/2007 |
| Q: I recently started a small entertainment staffing agency. I have acquired enough performers, now ... A: There will be different approaches base on whether you are marketing your services locally or ... | |
| hotline | 6/21/2007 |
| Q: Hey Jim do you know of a software or hardware system that would let you prerecord messages. For ... A: Robert, I don't have a system that I could recommend, but if you do a search for telephone answering ... | |
| Market Analysis | 6/21/2007 |
| Q: i am doing a market analysis for my business proposal. I am doing a business on designing clothes ... A: It is important to address the competition and how you intend to steal share away from them. ... | |
| Using blogs for marketing | 6/10/2007 |
| Q: Jim. I am an eBay power seller, and until recently have been relying on eBay to provide all the ... A: Suzanne, I don't have any specific figures, but the blogging and article submissions do work. ... | |
| sms // texts | 4/28/2007 |
| Q: i would like to open a business where i get paid for texts i receive. i would like to do polls. i am ... A: Charles, I am not exactly clear about what you are planning. There are no legitimate lists of cell ... | |
| Personalized Marketing through Bluetooth | 4/26/2007 |
| Q: I will very much appreciate you opinion on the service (see below). There have been numerous ... A: Permission is the key to acceptance of this. The problem is if you don't have a group of well known ... | |
| price increases | 4/17/2007 |
| Q: We are a small not for profit organic farm training vulnerable youth and selling the produce to help ... A: I think the newsletter is a great idea. Be sure to focus on the benefits of the training aspects of ... | |
| t-shirt business | 2/21/2007 |
| Q: We have a side gig designing & selling T-shirts. We produced a batch of 100 shirts with our first ... A: Greg, A good place to start would be to set up a store front on eBay or the major search sites all ... | |
| Yahhoo - $$ - ranking | 2/15/2007 |
| Q: In 2000, my son listed his site with Yahoo and paid a fee of $299.00. At that time, Yahoo did not ... A: Michael, I am not sure what service he signed up for in 2000 and the name of it has probably ... | |
| Marketing | 1/30/2007 |
| Q: I have a new website titled: www.globalcityjobs.com Do you have any marketing strategies suggestion ... A: Phillip, You did a nice job with the design of the site - professional look & feel and simple ... | |
| Keywords and niches | 1/19/2007 |
| Q: Well, the site would be on training at home. Im a big fan of exercising at home with different types ... A: Marco, You need to spend a lot of time seeing what else is out there on fitness. Where is there a ... | |
| Keywords and niches | 1/18/2007 |
| Q: I have a couple of questions if you don't mind. I have contemplating for some time now on how to ... A: Marco, There are plenty of places where you can set up a website for free like Microsoft Live, ... | |
| Critique Needed | 1/2/2007 |
| Q: I need you to critique my website for my babysitting business. I want to make it better by changing ... A: Mariah, I think you did an excellent job on the website. You addressed all of the concerns that a ... | |
| Creating new potential customers | 12/28/2006 |
| Q: I am not the owner of a small business but have been just appointed to the Sales & Marketing region ... A: In the U.S. the Home Depot home improvement chain uses a similar system. They key with a product ... | |
| Marketing | 11/17/2006 |
| Q: why do firms need a formal marketing information system? A: Not sure what you mean by a "formal marketing information system" but it is important for a company ... | |
| contact customers | 11/16/2006 |
| Q: I have fishbowl in store to collect customers business cards. I would like to use there email ... A: Carol, To send it through AOL use the BCC (Blind Carbon Copy) window for the addresses and use your ... | |
| How to effectively market a website that has a strong potential | 10/15/2006 |
| Q: My brother and myself own and operate a website that allows users to play Scrabble online for free - ... A: Jayant, Somewhat hard to answer this question as I am not sure how you plan on making money from the ... | |
| Advertising techniques | 10/12/2006 |
| Q: I have developed a website www.courseslink.co.uk to promote UK based colleges and universities ... A: My expertise is mainly in the U.S., but I will try to help. 1: What is the best technique to ... | |
| Need Advise Regarding The Promotion of My New Small Servce! | 10/8/2006 |
| Q: I am planning to run a small service by providing email hosting (register of domain name). I don't ... A: If you are going to start this business in the U.S. it is going to be very difficult as the market ... | |
Marketing
Answers by Expert:
Jim Gawley
Top Expert on this page
Expertise
I welcome any type of question regarding direct marketing. My specialty is eMarketing, promoting businesses via email newsletters, carefully crafted websites and even cell phone text messaging. I am also well versed in all aspects of direct mail marketing.
Experience
I am currently VP of eMedia with Forbes Advertising & Marketing
Group, Inc. I work with a wide variety clients including trade associations, retailers, restaurants, manufacturers and others.
Organizations
Member of the Email Experience Council
Member of the American Society of Association Executives
Publications
Wall Street Journal, New York Times and many local newspapers. I have appeared on CNN and CNNfn.
Education/Credentials
BSBA graduate of Boston University
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