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Marketing/Questions Answered by Expert Shane Scherch
| Subject | Date Asked |
| Billiboard business | 4/14/2011 |
| Q: Mrs. Scherch I am interested in the billboard business but my main concern is the "Market", what ... A: Claude: Thanks for your question. I think many kinds of businesses are interested in billboards - ... | |
| Marketing Strategy | 1/30/2011 |
| Q: Scherch, I am an 18 year old interested in creating a company that sells unique school supply items ... A: I applaud your entrepreneurial spirit, and hope that your business is successful. First, let me say ... | |
| Ad Agencies | 6/25/2010 |
| Q: I wanted to sell print advertising to some major companies, but they all have advertising agencies ... A: You face the same dilemma sales people in every industry face on a daily basis - how to get people ... | |
| Transition from Market Research or Buying to Marketing | 2/25/2010 |
| Q: I graduated with a degree in journalism about 2 years ago. I'm starting to recognize that I actually ... A: I am not an expert on training or employment in the marketing field, but I can make a couple of ... | |
| New italian coffee shop | 2/23/2010 |
| Q: My family business is currently specialized in the shoe retail sector in Dubai. We decided to expand ... A: I am sorry to hear that sales at your coffee shop are not what you had hoped for. This has been a ... | |
| Learning Marketing | 1/11/2010 |
| Q: I want to be a marketeer in the future, so I'm here to get recommendations about the best books ... A: A great book to read that I have just started is called "Buy-o-logy", which is all about why people ... | |
| Advertising for community groups. | 7/1/2009 |
| Q: I plan to go to the local show and have a sign up with many community groups and solutions to help ... A: Richard: I think putting up a TV with DVDs of some of the inventions/ideas, that would definitely ... | |
| Advertising for community groups. | 7/1/2009 |
| Q: I plan to go to the local show and have a sign up with many community groups and solutions to help ... A: Richard: I am having a difficult time figuring out exactly what you do, and what you are trying to ... | |
| Business Cards Title | 5/20/2009 |
| Q: I am trying to decide what title should I have at my business card. I am currently setting up an ... A: Karolina: Thanks for your question. I have worked on titles for business cards as a marketing ... | |
| Measuring advertising effectiveness | 4/23/2009 |
| Q: My question is as follows:- Is consumer’s attitude towards an advertisement,the most important ... A: The best measure of success for any advertisement is, ultimately, its impact on how much the sales ... | |
| names | 3/31/2009 |
| Q: I have recently been put in charge of deciding on a new name for a golf club lounge, it also servers ... A: Sean: Thanks for your question. However, this type of work is something I only do for paying ... | |
| Need a CRM Program | 3/17/2009 |
| Q: I am an entrepreneur and I have been in a constant search for the perfect CRM program. I don't like ... A: Kent: Thanks for your question. I'd love to find a perfect CRM too!! I've never used ... | |
| PR campaign budget | 3/8/2009 |
| Q: When basing the budget for a PR campaign on the annual budget level of the company what is the ... A: Lisa: I am not a PR expert, and my background is more in strategic marketing, of which PR is one ... | |
| measuring advertising effectiveness | 3/7/2009 |
| Q: Scherch My name is Narges, I'm 26 and studying MBA in IRAN. I’m working on a project about ... A: Let me just say that it is an amazing world in which we live, where two people from nations that are ... | |
| follow up question | 2/10/2009 |
| Q: I have so many questions I would like to ask you but I dont want to hog all your time. So I have one ... A: There are many excellent websites out there. Everyone has different preferences, and there is no ... | |
| Marketing a new product | 2/6/2009 |
| Q: I work for my family business and I have no marketing experience at all! We have just started a line ... A: Lindsay: First, let me say that you are doing the most important thing you can with ... | |
| Question about Marketing of my wine showcase/wine tasting room service | 12/10/2008 |
| Q: My name is Cloud Lee. I am starting an exporting company. Before I go to my question, let me give a ... A: This is not an industry in which I have experience, but I will try to give you some basic marketing ... | |
| Branding | 11/8/2008 |
| Q: I am beginning as a freelance branding consultant .Do you have any tips or advice regarding the ... A: Stephanie: My first piece of advice is: be prepared for a lot of work, long hours, and a lot of ... | |
| Branding | 11/5/2008 |
| Q: I am beginning as a freelance branding consultant .Do you have any tips or advice regarding the ... A: Stephanie: I would be happy to help you, but could you please be more specific about the type(s) of ... | |
| Marketing/advertising -online wedding guide | 10/27/2008 |
| Q: I am starting a online bridal guide for the Houston area and need some ideas on marketing and I am ... A: Katrina: I have never worked on something like this, but I do have some experience working with ... | |
| catering | 9/29/2008 |
| Q: MY PROBLEM IS THAT WE HAVE A 16FT BBQ PIT HOOKED TO THE BACK OF OUR TRUCK ANDHAVE DONE AROUND 7 JOBS ... A: Joanne: My advice would be to first of all, stop making cold calls on the phone. This is basically ... | |
| Clothing site | 8/9/2008 |
| Q: A friend of mine is a clothing designer. She works out of her home, in very modest surroundings, ... A: This is a topic that comes up often with users of this website. And I always try to tell them the ... | |
| Marketing Plan | 7/19/2008 |
| Q: I am working in a ceramic industry as Assistant Manager Marketing and our product is decorative ... A: Hussain: Thank you for your question. I think all of your ideas are good ones. Because everyone ... | |
| working from home | 5/1/2008 |
| Q: I am a certified nutritionist and have a few people looking to work with me via the internet. I know ... A: Kristy: This is not exactly my area of expertise; I work mainly in marketing communications. But I ... | |
| dental lab | 1/13/2008 |
| Q: My fiance has recently started up a new dental lab in a suburban area outside of Tulsa, OK. His ... A: Starting out a new business is always difficult, because there are so many up front costs. Possibly ... | |
| advertising | 12/12/2007 |
| Q: I have a question about working in an advertising agency. This may sound weird, but if an account ... A: Danielle: I think whether or not the AE was fired would depend on several things: the type and ... | |
| I have an idea, how to mass produce it, but what's next? How do I promote it? | 11/25/2007 |
| Q: My invention idea is fairly simple. To give you an idea, it consists of common substances, such as ... A: Stephen: I would first consider selling your formula to an interested buyer - you'll probably make ... | |
| Pay Per Call advertising | 10/11/2007 |
| Q: I researching pay per call advertisers right now and I'm curious to know if you've ever used any ... A: David: I do not have any experience with pay-per-call advertisers, and am not even sure what they ... | |
| Marketing Strategy | 10/4/2007 |
| Q: Today all MBA graduates seem to talk on Marketing strategy. I do not understand the "benefits of ... A: Being that I don't have an MBA, I'm not sure exactly what they are talking about. But here is what ... | |
| follow up question | 9/18/2007 |
| Q: I tried to do another follow up to the previous questions I asked, but the system wouldn't let me. I ... A: No, it just gives a range to expect. Different company's pay for different things. One company may ... | |
| follow up question | 9/17/2007 |
| Q: I tried to do another follow up to the previous questions I asked, but the system wouldn't let me. I ... A: It would vary greatly depending on a number of things, especially where you live. You could ... | |
| marketing personalities | 9/17/2007 |
| Q: I was wondering what type of people do well in the field of marketing? I was thinking that it would ... A: Marketing is a very broad field. In the broadest sense, it includes everything a company does, from ... | |
| marketing personalities | 9/16/2007 |
| Q: I was wondering what type of people do well in the field of marketing? I was thinking that it would ... A: It sounds like you are interested in the promotional side of marketing (advertising, brochures, ... | |
| marketing personalities | 9/15/2007 |
| Q: I was wondering what type of people do well in the field of marketing? I was thinking that it would ... A: I don't know that I could stereotype the people who work in marketing, because marketing is a pretty ... | |
| Ad/ Marketing Expert | 7/31/2007 |
| Q: WOW! Before I even ask the question I have for you Thank you for hearing it! Here it goes: I ... A: Jordan: You definitely do not need a degree in marketing to become a marketing consultant, but some ... | |
| Market Analysis | 6/21/2007 |
| Q: i am doing a market analysis for my business proposal. I am doing a business on designing clothes ... A: A market analysis differs depending on several factors, including the product you are trying to ... | |
| Personalized Marketing through Bluetooth? | 4/26/2007 |
| Q: I will very much appreciate you opinion on the service (see below). There have been numerous ... A: Zalim: I am very much in favor of permission based marketing, especially for bluetooth or other ... | |
| biz | 3/4/2007 |
| Q: I have a marketing idea or rather a marketing company in mind, which would use a very underutilized ... A: William: Without more information, its kind of hard to give you any advice. Your best bet would be ... | |
| Effective Marcoms | 2/24/2007 |
| Q: I have to write a 10 minute presentation on 'what is effective marketing communications?' - a ... A: Matt: You can get a definition from the back of any marketing text book, as well as an outline of ... | |
| Market Size | 1/24/2007 |
| Q: Sir, I am working as a International Mktg. Manager with a reputed Children Educational Books ... A: I don't know if I can be of help with this question. I've never worked in international marketing, ... | |
| re: | 1/4/2007 |
| Q: How would you define ethics? Give me an example of a marketing (advertising) message that offends ... A: First, I believe ethics is a personal matter. What is ethical to one may be unethical to another. ... | |
| Critique Needed | 1/3/2007 |
| Q: ------------------------------------------- The text above is a follow-up to ... Thank you My ... A: I think not posting pictures or too much personal information is a good idea, so I can understand ... | |
| Critique Needed | 1/2/2007 |
| Q: I need you to critique my website for my babysitting business. I want to make it better by changing ... A: Mariah: I applaud your enterprising spirit. I didn't know babysitters even had websites! I also ... | |
| i want to start online directory like yahoos please tell me how ot attract customers | 12/25/2006 |
| Q: i am a freelance web designer i want to start a online business like yahoo directory listing. i ... A: This is a tough business to get into, because so many big companies are already doing it. I would ... | |
| Inbound Links | 11/23/2006 |
| Q: I have heard of sites improving their search engine ranking by hiring someone to create hundreds of ... A: The technical side of the web is not my specialty, and I've never heard of something like this. ... | |
| marketing | 11/15/2006 |
| Q: explain the relationship between marketing & selling in a company A: You're question isn't very specific, but I would say that selling is one aspect of marketing. ... | |
| Business Card - Title | 11/3/2006 |
| Q: My question is what I should put on my business cards. Hubby and I are in the process of promoting ... A: Beth: You'd be surprised at how many people wonder about this. I once worked a job where I was in ... | |
| fw | 11/2/2006 |
| Q: I am looking to try an market the mortgage business. I am a loan officer that is looking to make a ... A: Michael: I don't have direct experience actually selling mortgage loans to people, but I have ... | |
| How to effectively market a website that has a strong potential | 10/15/2006 |
| Q: My brother and myself own and operate a website that allows users to play Scrabble online for free - ... A: Jayant: I'm not much of a Scrabble player, but the site looks fine to me as far as usability goes. ... | |
| How to effectively market a website that has a strong potential | 10/15/2006 |
| Q: My brother and myself own and operate a website that allows users to play Scrabble online for free - ... A: Jayant: I looked at your website. It's not bad, but it raised a couple questions for me. First, I ... | |
| Marketing | 10/11/2006 |
| Q: My question is: I have no degrees. Do I have to have a degree to start my own advertising/marketing ... A: Jordan: I think if you are starting your own business, a degree is marketing is not neccessarily ... | |
| Marketing Management | 10/9/2006 |
| Q: What are the Functions of Marketing Mananger? with examples and conclusion? A: It really depends on what you mean by a Marketing Manager. Many companies call their sales ... | |
| Advertising in election. | 10/2/2006 |
| Q: It is possible that my question wouldn't be related to your specialty, but certainly your ... A: This is one area where I have no professional experience - political campaigns. They are very ... | |
| marketing my product | 9/11/2006 |
| Q: I have a very low budget. This is small town Nebraska. Candles are hand poured and hand scented in ... A: My advice would be to try to sell them in larger towns or cities. I'm not very familiar with the ... | |
| marketing my product | 9/8/2006 |
| Q: I make soy candles, looking for a place to market my product. Need to know who to contact about ... A: Barton: There are so many different ways to market a product. I would need some more information ... | |
Marketing
Answers by Expert:
Shane Scherch
Top Expert on this page
Expertise
Questions about advertising and any type of marketing communications, including planning, budgeting, creative, media research, media buying, and follow-up.
Experience
I have more than 8 years experience in the field, including in-house corporate marketing and as a private consultant. Products and services I've helped to market include fast-food, air conditioning, computer software, higher education, television shows, and fitness and health centers.
Education/Credentials
Bachelors Degree
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