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About Shane Scherch
(Top Expert on this page)

Expertise
Questions about advertising and any type of marketing communications, including planning, budgeting, creative, media research, media buying, and follow-up.

Experience
I have more than 12 years experience in the field, including in-house corporate marketing and as a private consultant. Products and services I've helped to market include fast-food, air conditioning, computer software, higher education, television shows, banks, and fitness and health centers.

Organizations
American Marketing Association

Education/Credentials
Bachelors Degree.

   

You are here:  Experts > Business > Small Business Information > Marketing

Questions Answered By Expert  Shane Scherch 
In Category  Marketing

SubjectDate Asked

Advertising for community groups.7/1/2009
  Q: I plan to go to the local show and have a sign up with many community groups and solutions to help ...
  A: Richard: I think putting up a TV with DVDs of some of the inventions/ideas, that would definitely ...
Advertising for community groups.7/1/2009
  Q: I plan to go to the local show and have a sign up with many community groups and solutions to help ...
  A: Richard: I am having a difficult time figuring out exactly what you do, and what you are trying to ...
Business Cards Title5/20/2009
  Q: I am trying to decide what title should I have at my business card. I am currently setting up an ...
  A: Karolina: Thanks for your question. I have worked on titles for business cards as a marketing ...
Measuring advertising effectiveness4/23/2009
  Q: My question is as follows:- Is consumer’s attitude towards an advertisement,the most important ...
  A: The best measure of success for any advertisement is, ultimately, its impact on how much the sales ...
names3/31/2009
  Q: I have recently been put in charge of deciding on a new name for a golf club lounge, it also servers ...
  A: Sean: Thanks for your question. However, this type of work is something I only do for paying ...
Need a CRM Program3/17/2009
  Q: I am an entrepreneur and I have been in a constant search for the perfect CRM program. I don't like ...
  A: Kent: Thanks for your question. I'd love to find a perfect CRM too!! I've never used ...
PR campaign budget3/8/2009
  Q: When basing the budget for a PR campaign on the annual budget level of the company what is the ...
  A: Lisa: I am not a PR expert, and my background is more in strategic marketing, of which PR is one ...
measuring advertising effectiveness3/7/2009
  Q: Scherch My name is Narges, I'm 26 and studying MBA in IRAN. I’m working on a project about ...
  A: Let me just say that it is an amazing world in which we live, where two people from nations that are ...
follow up question2/10/2009
  Q: I have so many questions I would like to ask you but I dont want to hog all your time. So I have one ...
  A: There are many excellent websites out there. Everyone has different preferences, and there is no ...
Marketing a new product2/6/2009
  Q: I work for my family business and I have no marketing experience at all! We have just started a line ...
  A: Lindsay: First, let me say that you are doing the most important thing you can with ...
Question about Marketing of my wine showcase/wine tasting room service12/10/2008
  Q: My name is Cloud Lee. I am starting an exporting company. Before I go to my question, let me give a ...
  A: This is not an industry in which I have experience, but I will try to give you some basic marketing ...
Branding11/8/2008
  Q: I am beginning as a freelance branding consultant .Do you have any tips or advice regarding the ...
  A: Stephanie: My first piece of advice is: be prepared for a lot of work, long hours, and a lot of ...
Branding11/5/2008
  Q: I am beginning as a freelance branding consultant .Do you have any tips or advice regarding the ...
  A: Stephanie: I would be happy to help you, but could you please be more specific about the type(s) of ...
Marketing/advertising -online wedding guide10/27/2008
  Q: I am starting a online bridal guide for the Houston area and need some ideas on marketing and I am ...
  A: Katrina: I have never worked on something like this, but I do have some experience working with ...
catering9/29/2008
  Q: MY PROBLEM IS THAT WE HAVE A 16FT BBQ PIT HOOKED TO THE BACK OF OUR TRUCK ANDHAVE DONE AROUND 7 JOBS ...
  A: Joanne: My advice would be to first of all, stop making cold calls on the phone. This is basically ...
Clothing site8/9/2008
  Q: A friend of mine is a clothing designer. She works out of her home, in very modest surroundings, ...
  A: This is a topic that comes up often with users of this website. And I always try to tell them the ...
Marketing Plan7/19/2008
  Q: I am working in a ceramic industry as Assistant Manager Marketing and our product is decorative ...
  A: Hussain: Thank you for your question. I think all of your ideas are good ones. Because everyone ...
working from home5/1/2008
  Q: I am a certified nutritionist and have a few people looking to work with me via the internet. I know ...
  A: Kristy: This is not exactly my area of expertise; I work mainly in marketing communications. But I ...
dental lab1/13/2008
  Q: My fiance has recently started up a new dental lab in a suburban area outside of Tulsa, OK. His ...
  A: Starting out a new business is always difficult, because there are so many up front costs. Possibly ...
advertising12/12/2007
  Q: I have a question about working in an advertising agency. This may sound weird, but if an account ...
  A: Danielle: I think whether or not the AE was fired would depend on several things: the type and ...
I have an idea, how to mass produce it, but what's next? How do I promote it?11/25/2007
  Q: My invention idea is fairly simple. To give you an idea, it consists of common substances, such as ...
  A: Stephen: I would first consider selling your formula to an interested buyer - you'll probably make ...
Pay Per Call advertising10/11/2007
  Q: I researching pay per call advertisers right now and I'm curious to know if you've ever used any ...
  A: David: I do not have any experience with pay-per-call advertisers, and am not even sure what they ...
Marketing Strategy10/4/2007
  Q: Today all MBA graduates seem to talk on Marketing strategy. I do not understand the "benefits of ...
  A: Being that I don't have an MBA, I'm not sure exactly what they are talking about. But here is what ...
follow up question9/18/2007
  Q: I tried to do another follow up to the previous questions I asked, but the system wouldn't let me. I ...
  A: No, it just gives a range to expect. Different company's pay for different things. One company may ...
follow up question9/17/2007
  Q: I tried to do another follow up to the previous questions I asked, but the system wouldn't let me. I ...
  A: It would vary greatly depending on a number of things, especially where you live. You could ...
marketing personalities9/17/2007
  Q: I was wondering what type of people do well in the field of marketing? I was thinking that it would ...
  A: Marketing is a very broad field. In the broadest sense, it includes everything a company does, from ...
marketing personalities9/16/2007
  Q: I was wondering what type of people do well in the field of marketing? I was thinking that it would ...
  A: It sounds like you are interested in the promotional side of marketing (advertising, brochures, ...
marketing personalities9/15/2007
  Q: I was wondering what type of people do well in the field of marketing? I was thinking that it would ...
  A: I don't know that I could stereotype the people who work in marketing, because marketing is a pretty ...
Ad/ Marketing Expert7/31/2007
  Q: WOW! Before I even ask the question I have for you Thank you for hearing it! Here it goes: I ...
  A: Jordan: You definitely do not need a degree in marketing to become a marketing consultant, but some ...
Market Analysis6/21/2007
  Q: i am doing a market analysis for my business proposal. I am doing a business on designing clothes ...
  A: A market analysis differs depending on several factors, including the product you are trying to ...
Personalized Marketing through Bluetooth?4/26/2007
  Q: I will very much appreciate you opinion on the service (see below). There have been numerous ...
  A: Zalim: I am very much in favor of permission based marketing, especially for bluetooth or other ...
biz3/4/2007
  Q: I have a marketing idea or rather a marketing company in mind, which would use a very underutilized ...
  A: William: Without more information, its kind of hard to give you any advice. Your best bet would be ...
Effective Marcoms2/24/2007
  Q: I have to write a 10 minute presentation on 'what is effective marketing communications?' - a ...
  A: Matt: You can get a definition from the back of any marketing text book, as well as an outline of ...
Market Size1/24/2007
  Q: Sir, I am working as a International Mktg. Manager with a reputed Children Educational Books ...
  A: I don't know if I can be of help with this question. I've never worked in international marketing, ...
re:1/4/2007
  Q: How would you define ethics? Give me an example of a marketing (advertising) message that offends ...
  A: First, I believe ethics is a personal matter. What is ethical to one may be unethical to another. ...
Critique Needed1/3/2007
  Q: ------------------------------------------- The text above is a follow-up to ... Thank you My ...
  A: I think not posting pictures or too much personal information is a good idea, so I can understand ...
Critique Needed1/2/2007
  Q: I need you to critique my website for my babysitting business. I want to make it better by changing ...
  A: Mariah: I applaud your enterprising spirit. I didn't know babysitters even had websites! I also ...
i want to start online directory like yahoos please tell me how ot attract customers12/25/2006
  Q: i am a freelance web designer i want to start a online business like yahoo directory listing. i ...
  A: This is a tough business to get into, because so many big companies are already doing it. I would ...
Inbound Links11/23/2006
  Q: I have heard of sites improving their search engine ranking by hiring someone to create hundreds of ...
  A: The technical side of the web is not my specialty, and I've never heard of something like this. ...
marketing11/15/2006
  Q: explain the relationship between marketing & selling in a company
  A: You're question isn't very specific, but I would say that selling is one aspect of marketing. ...
Business Card - Title11/3/2006
  Q: My question is what I should put on my business cards. Hubby and I are in the process of promoting ...
  A: Beth: You'd be surprised at how many people wonder about this. I once worked a job where I was in ...
fw11/2/2006
  Q: I am looking to try an market the mortgage business. I am a loan officer that is looking to make a ...
  A: Michael: I don't have direct experience actually selling mortgage loans to people, but I have ...
How to effectively market a website that has a strong potential10/15/2006
  Q: My brother and myself own and operate a website that allows users to play Scrabble online for free - ...
  A: Jayant: I'm not much of a Scrabble player, but the site looks fine to me as far as usability goes. ...
How to effectively market a website that has a strong potential10/15/2006
  Q: My brother and myself own and operate a website that allows users to play Scrabble online for free - ...
  A: Jayant: I looked at your website. It's not bad, but it raised a couple questions for me. First, I ...
Marketing10/11/2006
  Q: My question is: I have no degrees. Do I have to have a degree to start my own advertising/marketing ...
  A: Jordan: I think if you are starting your own business, a degree is marketing is not neccessarily ...
Marketing Management10/9/2006
  Q: What are the Functions of Marketing Mananger? with examples and conclusion?
  A: It really depends on what you mean by a Marketing Manager. Many companies call their sales ...
Advertising in election.10/2/2006
  Q: It is possible that my question wouldn't be related to your specialty, but certainly your ...
  A: This is one area where I have no professional experience - political campaigns. They are very ...
marketing my product9/11/2006
  Q: I have a very low budget. This is small town Nebraska. Candles are hand poured and hand scented in ...
  A: My advice would be to try to sell them in larger towns or cities. I'm not very familiar with the ...
marketing my product9/8/2006
  Q: I make soy candles, looking for a place to market my product. Need to know who to contact about ...
  A: Barton: There are so many different ways to market a product. I would need some more information ...

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