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About Russel Ray
(Top Expert on this page)

Expertise
I can answer questions about all marketing although my specialty is Guerrilla Marketing. If you don't have the budget of Wal-Mart, you need Guerrilla Marketing. If you're not familiar with Guerrilla Marketing, the premise is that you can do what the big boys do, but less expensively, if you're willing to use your time, energy, and creativity.

Experience
42 years of experience marketing companies that I have founded, developed and sold, starting with my research and typing service for college students when I was 10.

Education/Credentials
Graduate of Texas A&M University

   

You are here:  Experts > Business > Small Business Information > Marketing

Questions Answered By Expert  Russel Ray 
In Category  Marketing

SubjectDate Asked

introducing a new service to the market5/25/2009
  Q: I am interested in getting your thoughts on ways to introduce an innovative, though, largely unknown ...
  A: Hey, Farley. Web sites have become so easy to do that anyone can do them. Therein lies the problem. ...
evaluation and control system5/15/2009
  Q: I would like to ask you this question that how frequently the evaluation and control system for the ...
  A: Hey, Trung. Any business should have goals and a system in place for tracking and analyzing how, ...
marketing5/12/2009
  Q: What is CPV? (Customer Perceived Value)
  A: Hey, Marcy. Perceived value often comes from branding or being first to market. Quite often it also ...
radio listeners4/5/2009
  Q: How a radio/tv can estimates the number of its listeners/viewers?
  A: Hey, Nawd. Here in the United States, they do surveys. Some are just telephone surveys, like "Are ...
Follow-up3/30/2009
  Q: Where do I find people to put up paper flyers, like rock concerts? I would do it myself but I don't ...
  A: Hey, Kovic. Some people pay by the hour, some pay by the number of flyers delivered, and others do ...
Follow-up3/26/2009
  Q: Where do I find people to put up paper flyers, like rock concerts? I would do it myself but I don't ...
  A: Hey, Kovic. College campuses usually have kiosks located throughout the campus, bulletin boards in ...
Guerrilla Marketing and other options1/27/2009
  Q: I recently moved to the bay area in California and am looking to start a new business. Other than ...
  A: Hey, Manuel Since I don't know what kind of business you would like to start, I can't give you any ...
Marketing - Grand project1/18/2009
  Q: As part of my MBA course I am required to do a one-year Grand Project. I am specializing in ...
  A: Hey, Yaseen. I'll disagree with what "some one" told you. You're getting a Master of Business ...
Competeting with bigger retailer8/22/2008
  Q: Sir,its difficult to find a marketing tip or article on competing with similar biz.I am based in ...
  A: Hey, Duke. Do something that he doesn't do. That's basically what he has done to you. You were ...
Marketing a book7/21/2008
  Q: I want to start guerilla marketing a book that I've finished. And I'm just looking for the best way ...
  A: Hey, Quentin. If you live in a college town like Boston, I don't think you can go wrong using the ...
Guerrilla Marketing7/18/2008
  Q: Russel Ray! Please guide me briefly that what is Guerrilla Marketing with some practicale examples ...
  A: Hey, Hussain. I can't think of a single multinational or well-known company that would serve as a ...
My new product company7/12/2008
  Q: I have an organic bath and body product company that I started this year with my partner. We would ...
  A: Hey, Rachel. You've asked a lot of questions that would take a very long time to answer on this ...
How To Contact A List of Specific Individuals6/19/2008
  Q: I live in a city with a metro area pop. of about 800,000. I am an acupuncturist & plan on starting ...
  A: Hey, Mike. That link is close. However, if you turn it on its side, then you have a one-third sheet ...
Market Direction, Low Funds6/8/2008
  Q: I have been putting together the pieces to launch my business which lies in the jewelry / bead ...
  A: Hey, Kathy. Contact this guy: Dominic Maricic Toll Free: 1-888-750-4777 He's in the Los Angeles ...
Market Direction, Low Funds6/8/2008
  Q: I have been putting together the pieces to launch my business which lies in the jewelry / bead ...
  A: Hey, Kathy. Without a properly capitalized company, it will probably take a longer to get ...
societal marketing5/22/2008
  Q: I just read your note in societal marketing, and how it reduced apartheid in South Africa. Do ...
  A: Hey, Dick. Yes, I do. A repressed society like South Africa at that time, and North Korea and ...
Should I say I'm a new company4/22/2008
  Q: I'm about to launch a video production company - at the moment getting my collateral together, ...
  A: In most circumstances, I agree with "everyone." There are exceptions, such as a grand opening of a ...
Reaching people with debt problems?1/21/2008
  Q: problems. The center qualifies them on the phone then forward them to a debt company I'm working ...
  A: Hey, Earl. I think a web site is an absolute must since I have a few friends who are having debt ...
Dental Lab help1/13/2008
  Q: My fiance has recently started up a new dental lab in a suburban area outside of Tulsa, OK. His ...
  A: Hey, Becca. Networking is the best way, and the best networking is to get everyone you know working ...
Retainer fees12/24/2007
  Q: Ok how does retainer fees work say for instance that for the entire project I ask for a flat rate ...
  A: Hey, Darrell. A retainer is simply money up front. When the rate of pay is high, as it is with ...
marketer rates12/23/2007
  Q: My question is how would I go about setting my fee's with consulting, building web pages, logo's, ...
  A: Movie stars, recording stars, television stars, and sports owners always demand a share of the ...
marketer rates12/23/2007
  Q: My question is how would I go about setting my fee's with consulting, building web pages, logo's, ...
  A: Hey, Darrell. The first thing you need to do is to determine your own cost of doing business. Such ...
marketer rates12/23/2007
  Q: My question is how would I go about setting my fee's with consulting, building web pages, logo's, ...
  A: Hey, Darrell. The best way to set your rates is to check out your competition's rates and their ...
Health Club12/9/2007
  Q: Sell the sizzle not the steak. NO jokes about fat now. What's the sizzle? Gym is 3 times the size ...
  A: Hey, Royal. Gyms in my neighborhood are like gas stations, pizza parlours, and burger joints. They ...
marketting12/5/2007
  Q: sir i wan to do specialization in mareketingplease gve me list of colleges. and guide me dat i hve ...
  A: Hey, Surekha. Almost any major college here in the United States will have an undergraduate ...
Interesting a prospect12/4/2007
  Q: We are looking for some help and guidance with regard to seeking an appointment with CEO's and major ...
  A: Hey, Norman. As my college professor said: "There are two ways to break into a market that already ...
marketing tips11/26/2007
  Q: Ok, so I've just started a small publishing company. My first product is an audiostory, kind of like ...
  A: Hey, Quentin. "A fairly large city with tons of colleges" huh? Quentin, that might rank as one of ...
Marketing Question9/30/2007
  Q: My name is Sharon Davis. I'll give you a brief background before my question. For six years, I ...
  A: Hey, Sharon. I've been a fan of Guerrilla Marketing (GM) since Mr Levinson introduced it the ...
Guerilla Marketing9/10/2007
  Q: I would like to introduce myself with big copper mining company based in Toronto which is operating ...
  A: Hey, Edouard. If you've been invited, you kind of have to go. To do otherwise would be rather ...
SOCIETAL MARKETING8/23/2007
  Q: TELL ME WHAT IS SOCIETAL MARKETING? GIVE THE NAMES OF THE COMPANIES USING SOCITEL MARKETING? HOW IT ...
  A: Hey, Raaj. Usually when I get questions like yours, they are coming from high school or college ...
Guerilla Marketing8/9/2007
  Q: I would like to introduce myself with big copper mining company based in Toronto which is operating ...
  A: Hey, Edouard. The basic premise behind Guerrilla Marketing is that one does not need the budget of ...

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