Marketing/Questions Answered by Expert Lisa Sims

SubjectDate Asked
Autoblogging10/6/2010
  Q: I'm a newbie in autoblogging. I want to automate my websites using Blogorizer or WP-robot plugins. ...
  A: As with anything, if it sounds too good to be true it usually is. To be successful at blogging, you ...
The next level...9/18/2010
  Q: My business partner, Aaron and I have developed an innovative chair exercise program that utilizes ...
  A: Congratulations on your innovative chair exercise program. I know you must be excited. I have ...
Marketing for Service Firm6/10/2010
  Q: I own and operate an accounting firm. I provide financial statement audits, tax return preparation ...
  A: I apologize for the delay in responding to your question. I have been having email issues. ...
Basic Beginning Marketing4/2/2010
  Q: You actually seem perfect for this. I'm currently a college student and figured now was the best ...
  A: Congratulations on wanting to start your own business. I couldn't agree with you more that now is ...
Speaker fees for multi-city event3/31/2010
  Q: I hope you can give me some guidance on what to charge for a potential project. I have 20+ years ...
  A: Congratulations on your speaking tour! I'm not really experienced in the area of charging for ...
renaming a business2/22/2010
  Q: I am a small hair salon business and have had the name of my salon for 15 years. I am going through ...
  A: Since you've been in business for 15 years and have established probably a good clientele, I would ...
how to market multiple business entities1/1/2010
  Q: My partners and I would like to start a home-based business, which would comprise three entities. ...
  A: Based on the information you provided, I would suggest having a main website with the other entities ...
Need help in gift voucher or coupons1/2/2009
  Q: My name is Imran Ali living in Karachi / Pakistan. We are going to start online selling of various ...
  A: This really depends on the shopping cart application that you are using. Many online shopping cart ...
marketing1/2/2009
  Q: what is the concept of marketing
  A: Marketing is the process of persuading potential customers that they need the product or service ...
Marketing Expert7/31/2007
  Q: WOW! Before I even ask the question I have for you Thank you for hearing it! Here it goes: I ...
  A: Have you decided on who your target audience will be? This is step one. It's not mandatory that you ...
Marketing Promotions.7/26/2007
  Q: ..Thanks for taking time to help me with my concers. I own a promotions company for City night ...
  A: Have you determined who makes up your ideal target audience according to age and location? You don't ...
Please Help!7/24/2007
  Q: My business partner and I recently started a small print & design shop. We do business cards, ...
  A: Since the people in your town are well aware of you, you need to come up with a 5-10 word ...
Please Help!7/23/2007
  Q: My business partner and I recently started a small print & design shop. We do business cards, ...
  A: Congratulations on your business and I definitely understand what you are going through. Does you ...
New Business Marketing Plans6/22/2007
  Q: I recently started a small entertainment staffing agency. I have acquired enough performers, now ...
  A: Since you are a new business, the main thing you need right now is exposure. One way to gain free ...
Market Analysis6/21/2007
  Q: i am doing a market analysis for my business proposal. I am doing a business on designing clothes ...
  A: I would suggest that you use the SWOT analysis to give you a better idea about what areas to cover ...

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Lisa Sims

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Expertise

For those business owners looking for creative marketing techniques that are FREE or low-cost to increase their exposure, I have the answers. My areas of expertise include Internet marketing, social media, publicity, and other forms of marketing. I am also the author of the book Stretching A Dollar To Save And Make Thousands: An Entrepreneur's Guide To Doing More With Less which is available at Amazon.com and other online book retailers. Likewise, I am the host of the Stretching A Dollar For Entrepreneurs Show on BlogTalkRadio (www.blogtalkradio.com/stretchingadollar). Follow me on Twitter at www.twitter.com/bizmoneysaver.

Experience

I perform all the marketing for the Business Professionals Network and my technology company, The IT Mechanic, and have increased our exposure by applying Guerilla Marketing techniques, media exposure, social media, email marketing, and other FREE and low-cost techniques. I also read 2-3 marketing books a month to generate new marketing ideas.

Organizations
I am the founder of The Business Professionals Network (www.bpronetwork.com), an organization created to empower small businesses with the necessary resources for success. Likewise, I served as a board member with the nonprofit organization Diva Girls in Lithonia, Georgia.

Publications
www.examiner.com www.ezinearticles.com

Education/Credentials
I have a BBA from Georgia State University with a major in Computer Information Systems. I also possess a Masters of Science in Computer Information Systems from the University of Phoenix Online.

Awards and Honors
Author, Stretching A Dollar To Save And Make Thousands: An Entrepreneur's Guide To Doing More With Less

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