Expert: Leo Lingham - 9/9/2003

Question
More specifically -- what part of "marketing" does the trinket business fall under? We're trying to find a local manufacturere/supplier for marketing trinkets (the gizmos handed out at vendor shows, for example) and would like to search for someone local, instead of using faceless internet companies.

So is this marketing? Or ... what?

Thanks,
Bruce

Answer
TRINKETS


Trinkets  are  mass  merchandisng  consumer  products.

They  could  be  classified as

-gifts

-fashion  accessories

-souvenirs

etc.


They are  normally  retailed  through

-department  stores [expensive  ones]

-gift shopd

-souvenir  products  shops

-stalls  in  flea markets

-local  community  festivals.

etc

----------------------------------------------------------

This is a  mass  merchandising  products  and  hence
need  intensive  /  extensive  distribution.

It  needs  a  wide  range, as  the  consumers  require
wide  range  to  make  their choice.


Most  of these  trinkets  are  bought  as  an  impulse
purchase  and  hence  merchandising  is  important.


========================================================

You  need  big volume  and  quick  distribution.

Hence  you  need  to  select  statewise  distributors
who  specialise  in

-gift  product  distribution
-souvenir  distribution
-cards  distribution
-fashion  accessories  distribution
etc.

Ypu  should  act  as  a  wholesaler

-either  procuring  locally  or  importing  form  
HONG KONG.

In this  way, there  will  be  sufficient  margin


-for  you
-distributor
-retailers


regards


LEO LINGHAM