Marketing Research/Questions
| Subject | Date Asked | Expert |
| Nationwide company profiling question | 1/26/2012 | Katherine A. O'Neill |
| Q: we as a dental lab are trying to obtain the public information (address, phone #, and fax #) of all ... A: Some ideas: I would think that states have lists of licensed dentists, along with their addresses. ... | ||
| Matress Sellers Economics | 10/9/2011 | Katherine A. O'Neill |
| Q: 1. How much was spent by consumers on bedroom furniture last year? 2. What was the most popular ... A: I cannot answer these questions, but I can point you in the direction of finding the answers. I ... | ||
| Small Business & Marketing Research | 6/1/2011 | Alex J. Caffarini |
| Q: I am creating and planning to start a VERY small Internet based business. I most likely will have no ... A: If your business is very small and you're only looking to do a simple poll, you might be better off ... | ||
| Rental business | 4/26/2011 | Alex J. Caffarini |
| Q: Mr. Caraffini I am an entrepreneur who is very interested in starting a "rental business" but i ... A: Claude-Stephane, The best approach is to think about the things people rent or borrow for short ... | ||
| Rental business | 4/26/2011 | Priyanka Verma |
| Q: Mrs. Verma I am an entrepreneur who is very interested in starting a "rental business" but i have a ... A: Equipment rental businesses offer products that people and businesses need on a short-term basis and ... | ||
| Self Storage business | 4/20/2011 | Priyanka Verma |
| Q: Mrs. Verma I am interested in the self storage business or mini storage. I would like to start ... A: A storage locker business offers a solution for people who need a temporary place to keep a few ... | ||
| Research | 4/3/2011 | Katherine A. O'Neill |
| Q: I'm doing some research and would like to know how do I find out what businesses have closed up in ... A: Jim there is no specific place to go and get this type of info. I would suggest the following ... | ||
| research | 4/3/2011 | Alex J. Caffarini |
| Q: I'm doing some research and would like to know how do I find out what businesses have closed up in ... A: That's a tough one Jim. Unless a business declares bankruptcy (which is a public record), it's very ... | ||
| market analysis | 4/1/2011 | Alex J. Caffarini |
| Q: I am currently writing a business plan for an online gift store, and I am wondering how to determine ... A: The U.S. Bureau of Labor Statistics publishes the Consumer Expenditure Survey each year. They list ... | ||
| Introduction of new shampoo | 3/27/2011 | Alex J. Caffarini |
| Q: If I want to introduce a new shampoo(with a competitive advantage of natural ingredients and ... A: Arogin, You should take into account the people to whom you want to sell the shampoo. You need to ... | ||
| ATM Research | 3/7/2011 | Alex J. Caffarini |
| Q: I don't know if this is a question you can answer but I was looking for current (2010) statistics ... A: William, You might be able to find this information from the Federal Reserve's website, or that of ... | ||
| How to evaluate a market research company | 2/10/2011 | Katherine A. O'Neill |
| Q: I would like to know if there is any method to evaluate a market research company. I am working for ... A: There are several ways to evaluate a company. First, look at the expertise of the management - ... | ||
| Market Research | 1/30/2011 | Alex J. Caffarini |
| Q: Caffarini, I am an 18 year old interested in creating a company that sells unique school supply ... A: Noah, People don't buy what they cannot touch, hear, see, or experience. In your case, since your ... | ||
| Market Research | 1/30/2011 | Katherine A. O'Neill |
| Q: O'Neill, I am an 18 year old interested in creating a company that sells unique school supply items ... A: You would be well served to conduct some research prior to launching your business. The two most ... | ||
| Consumer decision process in China | 12/9/2010 | Alex J. Caffarini |
| Q: I'm currently doing research on the buying decision process of the Chinese and I'm having trouble ... A: Pim, Performing marketing research in China is actually outside my expertise, but I can refer you ... | ||
| Marketing Research | 11/29/2010 | Alex J. Caffarini |
| Q: i would like to know the management hierarchical structure in a Marketing research company and their ... A: Noushad, There are several statistical research tools used in marketing research and not all are ... | ||
| export to uk or research on products | 10/8/2010 | Alex J. Caffarini |
| Q: I am from india and want to start export to uk but confused about the product having demand in uk ... A: Umang, The first thing you need to do is research sales within the toiletry category in UK ... | ||
| Prescription Drugs Distributorship | 9/7/2010 | Katherine A. O'Neill |
| Q: I need to know the details of how I can approach Drug Manufacturers here in the US (like, Pfizer, ... A: In the US, prescription drugs are sold through wholesalers. The wholesalers purchase drugs from the ... | ||
| Marketing | 9/7/2010 | Alex J. Caffarini |
| Q: Hi and thanks in advance for taking my question. I would like to help my family mom and pops service ... A: For marketing on the Internet, the first thing you should ask is how many of your customers are ... | ||
| Marketing info | 8/12/2010 | Katherine A. O'Neill |
| Q: I'm writing a business plan for a class. My business is an auto parts store. I have tried to call ... A: You can do a google search for information about auto part sales - what brands there are, what are ... | ||
| marketing research | 6/13/2010 | Katherine A. O'Neill |
| Q: please dr - Describe your configuration of the relationship between knowledge-based marketing, and ... A: Maha - I can give you a general answer. Knowledge based marketing refers to marketing plans based ... | ||
| Marketing Research Analyst | 6/8/2010 | Alex J. Caffarini |
| Q: My question is not pertaining to an actual marketing inquiry, but rather the career itself. I was ... A: There is no required discipline for going into market research - and I think that's a good thing. ... | ||
| Marketing plan (urgent answer needed, please.) | 6/1/2010 | Alex J. Caffarini |
| Q: Alex, I have to present my marketing plan for my class today. I am presenting the marketing plan ... A: W., You have all the right components. Breakeven analysis would belong in your Product section, if ... | ||
| buy rate | 5/20/2010 | Alex J. Caffarini |
| Q: Can you please tell me if there is an accepted percentage regarding the number of people who buy ... A: Pearl, There are no good or comprehensive sources on this information, largely because e-commerce ... | ||
| regarding my project | 5/12/2010 | Katherine A. O'Neill |
| Q: I am doing my project in marketing. My topic is customer expectation in big bazaar. May i know what ... A: I will give you a broad answer, because this sounds like it is homework. you need to as the ... | ||
| Research on Architect Marketing | 5/5/2010 | Alex J. Caffarini |
| Q: We follow your recommendation for SRDS and were able to find several publication and sites that has ... A: Hsiang, This will require some detective work. I would start by calling the publication's ... | ||
| Market Research | 4/24/2010 | Alex J. Caffarini |
| Q: I would like to ask some advice regarding on what marketing strategy I should implement. My ... A: Guido, I feel your pain. When I started my business, one of the biggest challenges I faced when ... | ||
| Thesis Market Research | 4/20/2010 | Alex J. Caffarini |
| Q: I am a Dutch International Business student and I have to do my graduation assignment at a company. ... A: Johan, I see where your university is coming from. The answers to your subquestions will tell you ... | ||
| how should i approach for e-publication and to whom? | 4/1/2010 | Emanuel Rappaport |
| Q: i m a b.tech holder in IT pursuing my final year MBA project work.in my project the product is ... A: Manjul, I am going to attempt to answer your question, because I am a passionate fan of Indian ... | ||
| What should I charge for speaker fees? | 3/31/2010 | Alex J. Caffarini |
| Q: I hope you can help me out. I own a market research company and have worked in the business for 19 ... A: Chip, I would charge your standard hourly rate for your expertise. In fact, because the meeting is ... | ||
| Transport | 3/26/2010 | Alex J. Caffarini |
| Q: I am an activist interested in campaigning around the issue of improved public transport. Basically ... A: Frank, I'm not familiar with the reseach sources in Australia, but you should be able to find such ... | ||
| Travel Guitar Market | 3/16/2010 | Katherine A. O'Neill |
| Q: I need help to research the "travel Guitar" market. I am an entrepreneur about to manufacture and ... A: I think you need to confirm that there is indeed, a market for your product. Do traveling musicians ... | ||
| market research | 3/14/2010 | Katherine A. O'Neill |
| Q: I produce and supply animal products to Hospital and other laboratories. Hospitals usually group ... A: Will, if you choose to conduct research, part of the project would be that the research company has ... | ||
| market research | 3/13/2010 | Katherine A. O'Neill |
| Q: I produce and supply animal products to Hospital and other laboratories. Hospitals usually group ... A: Will, this could be a bit of a challenge. It might be proprietary information since it sounds like ... | ||
| measure of marketing promotions | 2/21/2010 | Alex J. Caffarini |
| Q: i am working in a animation college as a sales officer,we do lots of promotional activities,kindly ... A: Kaniyoor, The first thing you need to do is understand what it is you want your promotions to do ... | ||
| market research | 2/21/2010 | Emanuel Rappaport |
| Q: i am a sales person,i want to know about marketing research,i am working in a animation college,how ... A: All marketing has to do with satisfying someones needs....so step 1 is identifying who your market ... | ||
| mkt. strategy | 2/19/2010 | Alex J. Caffarini |
| Q: alex, how are you? I would like to ask some advice regarding on what marketing strategy should I ... A: adequate, It is vitally important that your company not make drastic distribution, advertising, or ... | ||
| marketing strategy | 2/19/2010 | Katherine A. O'Neill |
| Q: how are you? I would like to ask some advice regarding on what marketing strategy should I carry ... A: Cindi, how are you defining the "high end consumer market"? I am confused by the statement that the ... | ||
| MR | 1/28/2010 | Katherine A. O'Neill |
| Q: My question is i hav prepared a questionnaire, after gathering the data who shud i implement my ... A: You need to summarize the findings from the questionnaire - look at the responses by either the ... | ||
| identification of proper tools | 1/25/2010 | Alex J. Caffarini |
| Q: is there any any way to know which statistical tools appropriate for different type of question ... A: Nitin, Likert scales are often good for questions that deal with levels of agreement or ... | ||
Katherine A. O'Neill
Top Expert on this page
Expertise
I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience
I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations
Healthcare Businesswomen's Association
Pharmaceutical Marketing Research Group
Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983
B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
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