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About Alex J. Caffarini
(Top Expert on this page)

Expertise
I can answer questions on any of the following: * Determining the best marketing research method for your needs; * Conducting surveys (including questionnaire design); * Measuring the effectiveness of marketing promotions; * Determining market size or market share; * Data analysis; * Statistical modeling; * Sales or business forecasting; and * Market segmentation.

Experience
I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.

Organizations
American Marketing Association

Education/Credentials
M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.

   

You are here:  Experts > Business > Marketing > Marketing Research

SubjectDate AskedExpert

Business Startup6/18/2009Alex J. Caffarini
  Q: Within the next 2-3 weeks I will be launching my new website business that comes with a difference ...
  A: Adam, Sorry for the delay in getting back to you. The first thing to do is identify what makes ...
market research plan6/18/2009Alex J. Caffarini
  Q: How can i propose a market research plan for an organization and a schedule for the study? And what ...
  A: Meena, A good market research plan starts with a definition of the problem. Sit down with those in ...
Business Startup6/17/2009Alex J. Caffarini
  Q: Within the next 2-3 weeks I will be launching my new website business that comes with a difference ...
  A: Adam, Congratulations on taking the plunge! Typically, with any product or service, you should ...
reliability of data gathered6/10/2009Alex J. Caffarini
  Q: my question is how can we conduct post market research techniques to test the reliability of the ...
  A: Sarz, I see two approaches you can use. The first approach is to take a sample of some of the ...
marketing research5/29/2009Katherine A. O'Neill
  Q: what is the importance of marketing research in business and industry
  A: This is a very broad question. Marketing research provides the marketing manager with a wide ...
new business5/19/2009Katherine A. O'Neill
  Q: if I want to get an information about a specific product for instance (ear muffs) , I want to ...
  A: Your questions are a little confusing. Let me see if I can simplify this. First, lets say the ...
statistical tools5/8/2009Alex J. Caffarini
  Q: Briefly, what are the main 'statistical tools' used in market research today? To what extent does a ...
  A: Mary, There is a wide breadth of statistical tools used in market research. Hypothesis testing is ...
strategic marketing plan5/6/2009Alex J. Caffarini
  Q: 1. In setting up an evaluation and control system for the purpose of strategic marketing ...
  A: Katie, Performance should be assessed as often as the information the system provides is needed. ...
Promotion of a New Product5/4/2009Alex J. Caffarini
  Q: Just a quick question what would be the best form of Marketing Research if I was trying to identify ...
  A: Jason, The best way to research messages would be to start with qualitative research methods and ...
Surveying young managers4/30/2009Alex J. Caffarini
  Q: I am in the process of designing a survey (you can see it at ...
  A: I would recommend using a convenience or referral sample - one where you can network to get the ...
business reserch4/28/2009Katherine A. O'Neill
  Q: significance of statistical tools in business report:
  A: This is difficult to answer because it is a very broad question. There are many kinds of ...
Business Research Methods4/13/2009Katherine A. O'Neill
  Q: "The significance of statistical tools in business report"
  A: I need more information -- this covers a very wide range of issues. Statistical tools offer a way ...
marketing research4/13/2009Katherine A. O'Neill
  Q: critically examine the importance of marketing research to new products and developement
  A: Market research is critical to the success of new products. The research will determine who the ...
Research Methodology4/9/2009Katherine A. O'Neill
  Q: 1. What is the role of hypothesis in making a research design?
  A: The hypothesis is the tentative idea or theory that the research is designed to test. For example, ...
circulation numbers for market research firms4/5/2009Alex J. Caffarini
  Q: I would like to determine the subscription numbers for market research firms (examples: Gartner, ...
  A: Glenn, One thing you can try is Dun & Bradstreet Million Dollar Database and ReferenceUSA. Look up ...
circulation numbers for market research firms4/5/2009Alex J. Caffarini
  Q: I would like to determine the subscription numbers for market research firms (examples: Gartner, ...
  A: I guess I'm not understanding what you mean by the circulation numbers for Gartner, IDC, et. al. Do ...
sir tell me ans4/5/2009Katherine A. O'Neill
  Q: describe survey instrument and field procedure.
  A: 'survey instrument' refers to the survey or questionnaire. Field procedure refers to how the survey ...
circulation numbers for market research firms4/4/2009Alex J. Caffarini
  Q: I would like to determine the subscription numbers for market research firms (examples: Gartner, ...
  A: I don't know what you mean by subscription numbers for market research firms, but to the other part ...
Market Research: Where to find REF source for Multi-thousand location companies?4/2/2009Alex J. Caffarini
  Q: I have searched the Net, InfoUSA, reference librarian... no success yet. What Internet resources ...
  A: Alan, Sorry about the delay to your follow-up. Some other sources you might consider include: ...
Market Research: Where to find REF source for Multi-thousand location companies?4/1/2009Alex J. Caffarini
  Q: I have searched the Net, InfoUSA, reference librarian... no success yet. What Internet resources ...
  A: Alan, I've yet to find one source that can get you exactly what your looking for in the form you're ...
types of interview qustions3/18/2009Katherine A. O'Neill
  Q: 1.any example of open ended question? 2.any example of direct open ended question? 3.any example of ...
  A: An open ended question asks something that cannot be answered categorically. For example, "What are ...
Marketing question3/13/2009Katherine A. O'Neill
  Q: Go to the web site for PetSmart (www.petsmart.com). If Petsmart could choose three customer metrics ...
  A: Are you asking about tracking success of the website??? If so, the metrics would look at number of ...
research methodology for managers3/12/2009Katherine A. O'Neill
  Q: sir,kindly answer the folowing questions. 1. Explain the role of research in management planning and ...
  A: Research supports planning and decision making. For example, should we raise the price of our ...
How do I charge?3/8/2009Alex J. Caffarini
  Q: Alex thanks in advance I hope this helps. BACKGROUND I am the President of a small strategic ...
  A: Mike, There is not one "right" way to price consulting services. Typically, your consulting ...
Demand3/5/2009Alex J. Caffarini
  Q: when a student buys goods on credit (that is to pay later)did he demanded for it
  A: In economics, demand for a product or service exists when a person is both willing and able to ...
Marketing Asian Noodles3/2/2009Alex J. Caffarini
  Q: I am a business professor and my students and I are doing a research project to gauge the viability ...
  A: Mark, I get the impression that the manufacturer of the Asian noodles is based outside the U.S., ...
BRM2/24/2009Katherine A. O'Neill
  Q: Q. 1 Research performs distinct function to assist manager to enhance decisions making process in ...
  A: 1. This statement is not very clear. Was it translated from another language? My best ...
business research method2/5/2009Katherine A. O'Neill
  Q: i am student of M.B.A,i want you to give me information regarding this question."reaearch perform ...
  A: Beeni, this is confusing. It sounds like something from a job ad. Either they are asking for ...
Help with a university research proposal1/30/2009Katherine A. O'Neill
  Q: I wanted to lookat a topic linked to my course, im having great difficulty doing this,i have never ...
  A: Pearl,I assume that you are in a market research class. Topics for research could be something ...
online v print ads10/14/2008Kevin Gentry, Ph.D
  Q: I am a student researching a piece on the the evolution of advertising from print to online. What ...
  A: Perhaps you are over simplifying? Advertising evolved from print (newspapers, then magazines, as ...
Research design10/6/2008Kevin Gentry, Ph.D
  Q: The objective of my research is to evaluate what attributes people generally look for in an ice ...
  A: Two levels of answer: 1.Focus groups can provide direction but not definitive answers - ideally ...
Marketing Research10/3/2008Kevin Gentry, Ph.D
  Q: what is the difference between quantitative research and qualitative research.Can u Please explain ...
  A: Briefly: -Quantitative research is based on scientific principles: random sampling, samples of ...
MARKETING FOR MANAGERS9/19/2008Chris Hawkes
  Q: Discuss the role of packaging as a tool for market development with suitable illustration. - ...
  A: I'm afraid that I don't know of any case studies that have proven how important packaging is. But I ...
MARKETING FOR MANAGERS9/17/2008Chris Hawkes
  Q: Discuss the role of packaging as a tool for market development with suitable illustration. -
  A: Can you give me some more details about what you're trying to do? What kind of business are you ...
Marketing reaserch for an Art & Design College8/28/2008Kevin Gentry, Ph.D
  Q: My background is in Visual Communication and I am working as a Visual Art Coordinator in a Fine Art ...
  A: Sarah- If distributing questionnaires to 5 or 6 high schools is the only option, that is better than ...
Marketing the College of Fine Arts and Design8/26/2008Chris Hawkes
  Q: My background is in Visual Communication and I am working as a Visual Art Coordinator in a Fine Art ...
  A: Sorry that I couldn't get back to you earlier - my e-mail has been bombarded by junk e-mail and I'm ...
Marketing reaserch for an Art & Design College8/26/2008Kevin Gentry, Ph.D
  Q: My background is in Visual Communication and I am working as a Visual Art Coordinator in a Fine Art ...
  A: Sarah- This is very straightforward market research. The starting place is deciding who is your ...
Assorted Statistical Questions8/23/2008Kevin Gentry, Ph.D
  Q: I'm not sure if your the right person to ask for this but your specialties seem to be closest to the ...
  A: All due respect, you have a problem - there are no ready sources to answer your very specific ...
floorshare8/14/2008Kevin Gentry, Ph.D
  Q: i am trying to make a Market intelligence tool for our company. i don't know how to start to make ...
  A: I am not familiar with the term "floorshare". The closest I can think of is what I would call ...
problem8/12/2008Chris Hawkes
  Q: Research also excludes unlisted firms. 1 How the exclusion of unlisted companies will have impact ...
  A: There's no such thing as market research that doesn't have some sort of bias, and most market ...

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