Question what is the difference between quantitative research and qualitative research.Can u Please explain what are various methods of conducting qualitative research, their advantages and limitations.
And Why is it it concluded that Unprocessed data has no meaning in marketing research.
Answer Briefly:
-Quantitative research is based on scientific principles: random sampling, samples of participants large enough to provide results projectable to the larger population from which the sample is drawn, carefully constructed questionnaires, trained interviewers who follow the questionnaire wording
-Qualitative research is loosely structured and designed to explore participants' thoughts
-Forms of qualitative research include focus groups, one-on-one in depth interviews, and variations in between - e.g., three participants and a moderator
Advantages and limitations:
-Quantitative allows drawing conclusions about the population from which the sample is drawn with known statistical margin of error.
-Qualitative, no matter how many focus groups or depth interviews are conducted, does not. But qualitative has value by providing insight into the thoughts of consumers.
Unprocessed data in market research:
-Don't understand this question. What is unprocessed data?
