Question I am a student researching a piece on the the evolution of advertising from print to online. What would you say has been the most significant changes that have occurred and what directions do you think ads are headed?
Answer Perhaps you are over simplifying? Advertising evolved from print (newspapers, then magazines, as well as billboards) to radio, and then in the 50's to television, and then with the advent of the Internet to online.
But advertising remains present in all of the pre-Internet media, as well as on the gas pump, guerilla advertising (chalk on sidewalks, flyers on construction site walls), to many other places consumers might see - the safety walls at auto racing, the fences at soccer/baseball/bullfighting etc. etc.
So your question, no offense, needs a little more focus for me to react to it. Or perhaps I'm overthinking - have been in the advertising field for many years.
So look at my reply, perhaps I can help more. Really stumped at your question about what direction ads are headed. That is/could be a very broad question.
OK I stop now, perhaps I can be of more help if I understand your topic and focus a little better.
